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Leaked: Facebook Restructuring Main Feed Will Be Focusing More On Video Content

author image Written by: Rabije Gashi Corluka           Categories - In The News, Social Media

A leaked internal memo revealed Facebook’s strategy for restructuring its main feed. It will focus more on video content like Reels and stories. Sounds familiar, eh?

The Verge got their hands on an internal memo the social media mogul sent to its employees back in April, and it looks like they’re planning on taking on TikTok by changing their algorithm. You can read the whole article and the memo here.

“We’re not really going to put too many limitations on when and where we show recommended content in feed” – said Tom Allison, the head of Facebook to the Verge journalist, after acknowledging that Facebook’s response to TikToks competitive potential was rather slow.

Nevertheless, the company is on its way to fighting its competition once again so let’s take a look at the highlights of the memo, shall we?

Read more: Facebook Removes Support For Podcasts

Making Content More Discoverable

The term discovery engine has been thrown around a lot in this memo. That’s what Alison hopes to turn Facebook into – a place where people can find the content they’ll like based on recommendations.

Basically – the company wants the feed to recommend more content than what the users are used to, and not necessarily published by people you know or are connected to. That’s a completely different policy from what Facebook had until now and sounds like a copy of TikTok.

In the memo, Alison stated his main priorities:

  • Make Reels successful
  • Build world-class recommendations technology
  • Unlock messaging-based sharing

Making Reels Successful

I can imagine the employees getting this memo and messaging each other in panic. SO much information and such an elaborate goal, right?! Jokes aside, folks. Let’s continue.

Anyways, yes – Facebook wants to make Reels successful, and it looks like their view of success is just sharing it more and making it more discoverable. They’ll do that by integrating the short videos into more sections across the website.

Read More: Should You Create Video Content?

Build world-class recommendations technology

This is extremely focused on the programming of course. Facebook wants to develop a system, or algorithm that should be able to make responsible selections, identify trending content and original creators and show the content to the right person.

It should be very responsive to user interests, which is why Facebook is investing heavily in their Modern Recommendation Systems initiative.

Read More: Meta Introducing New Monetization Tools For Creators

Unlock messaging-based sharing

This just means they’re returning Messenger back in the app because they noticed people like sharing in messages more than they like sharing stuff on the feed.

“We’re partnering with the Messenger team to enable an integrated inbox for more people on Facebook, revamping our sharing flows to enable better sharing to messaging apps across the board, and building community messaging experiences across Facebook and Messenger”. – stands in the memo.

Facebook To Stop Background Location Tracking By End Of May

What Will Facebook Look Like?

Tom Alison spoke to The Verge journalist Alex Heath who revealed the following:

“Here’s how the future Facebook app will work in practice: the main tab will become a mix of Stories and Reels at the top, followed by posts its discovery engine recommends from across both Facebook and Instagram. It’ll be a more visual, video-heavy experience with clearer prompts to direct message friends a post. To make messaging even more prominent, Facebook is working on placing a user’s Messenger inbox at the top right of the app, undoing the infamous decision to separate the two apps eight years ago.”

Read More: Meta Updates Privacy Policy

So What Does This Mean For You?

If your business depends a lot on Facebook, try getting used to creating videos. More specifically, short videos. You can find some tips on creating video content here. Take a look at a Twitter discussion about this here.

 

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Meta Introducing New Monetization Tools For Creators

06/22/2022

Meta’s CEO Mark Zuckerberg announced they’re launching new tools for creators to make money. He announced that in a Facebook thread. He also highlighted that they will introduce a revenue share which will be less than the 30% Apple and the others take.

Throwing shade much?

Zuckerberg mentioned six new updates:

  • More money for creators
  • Interoperable Subscriptions
  • Facebook Stars
  • Monetizing Reels
  • Creator Marketplace
  • Digital Collectibles

Let’s have a look at what each update means.

Screenshot was taken on June 22, 2022

More Money For Creators

There will be no revenue sharing on events, subscriptions, badges, or bulletins until 2024. It was originally planned to do that until 2023, but Zuck has now announced that it will continue to do so for an extra year.

Interoperable Subscriptions

This allows creators to give their paying subscribers access to subscriber-only Facebook Groups. The big deal here is that people don’t have to be subscribed to the creator on Facebook- they can be subscribers on any other platform.

Read More:Leaked: Facebook Restructuring Main Feed

Facebook Stars

Facebook Stars is a virtual good that lets fans show their favourite creators some love and vice versa. These will now be available to all eligible creators. That should help them earn more money from Reels, Lives, and VOD videos.

Monetizing Reels

Facebook will open up the Reels Play Bonus Program to more creators on Facebook. They will be able to cross-post their Instagram Reels o Facebook and money from them there as well.

Creator Marketplace

This is still in the testing phase. Basically, it will be a place on Instagram where creators can get discovered and get paid, while brands will be able to share their new partnership opportunities. I thought of this as a job ad site for influencers?

Digital Collectibles

We heard this term before. Adam Mosseri announced Digital Collectibles last month that Instagram will start testing NFTs with select creators in the States. Yesterday, Zuckerberg announced that the test will be expanded, which means more creators can display their NFTs on Insta. The plan is to bring this possibility to Facebook too and enable cross-posting for this feature.

Read More: Instagram Introduces Digital Collectibles

Facebook doesn’t really know when it will launch these new tools and features, but it’s important to know what’s in the making, especially if you’re a creator. Gotta know your options! Also, take a look at what people have to say about this.

read more

Facebook Removes Support For Podcasts

05/03/2022

Facebook is ditching podcasts and plans to stop offering them from June 3.

The social-media giant will no longer allow users to add podcasts to the service as of this week but plans to remove them altogether starting June. Both its short-form audio product Soundbites and the central audio hub will be discontinued, Bloomberg reports.

These options were first introduced last April, as part of Facebook’s broader effort to promote social audio. That’s when Meta presented a range of upcoming podcast options: on-page display tools and direct connection options. Both were supposed to let Facebook users listen to podcasts from within the app without leaving it. In June, Meta launched its podcast support tools, with several launch partners.

Now, not even a year later, Facebook is shifting its focus to other initiatives.

We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences – a Meta spokesperson said in an email sent to Bloomberg. The person allegedly added that they don’t have a specific date on when Soundbites and the audio hub would shut down but it will be in the “coming weeks.”

Facebook will also cut the site’s Soundbites and Audio hubs and integrate its Live Audio Rooms feature into its broader Facebook Live suite. They also said they will not warn users of this, but will rather let creators break the news how they see fit.

Why the change? Probably because they need to save some money:

After the start of COVID, the acceleration of e-commerce led to outsized revenue growth, but we’re now seeing that trend back off. However, based on the strong revenue growth we saw in 2021, we kicked off several 2 multi-year projects to accelerate some of our longer-term investments, especially in our AI infrastructure, business platform, and Reality Labs. These investments are going to be important for our success and growth over time so I continue to believe we should see them through. But with our current business growth levels, we’re now planning to slow the pace of some of our investments.

This might not be a big deal and some significant news for everyone, but as Andrew Hutchinson from Social Media Today noticed, it shows how Facebook’s focus can easily shift and ‘betray’ the creators that use the platform. What does that mean for future Meta visitors and builders?

Read More: Leaked: Facebook Restructuring Main Feed
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