Leaked: Facebook Restructuring Main Feed Will Be Focusing More On Video Content

author image Written by: Rabije Gashi Corluka           Categories - In The News, Social Media

A leaked internal memo revealed Facebook’s strategy for restructuring its main feed. It will focus more on video content like Reels and stories. Sounds familiar, eh?

The Verge got their hands on an internal memo the social media mogul sent to its employees back in April, and it looks like they’re planning on taking on TikTok by changing their algorithm. You can read the whole article and the memo here.

“We’re not really going to put too many limitations on when and where we show recommended content in feed” – said Tom Allison, the head of Facebook to the Verge journalist, after acknowledging that Facebook’s response to TikToks competitive potential was rather slow.

Nevertheless, the company is on its way to fighting its competition once again so let’s take a look at the highlights of the memo, shall we?

Read more: Facebook Removes Support For Podcasts

Making Content More Discoverable

The term discovery engine has been thrown around a lot in this memo. That’s what Alison hopes to turn Facebook into – a place where people can find the content they’ll like based on recommendations.

Basically – the company wants the feed to recommend more content than what the users are used to, and not necessarily published by people you know or are connected to. That’s a completely different policy from what Facebook had until now and sounds like a copy of TikTok.

In the memo, Alison stated his main priorities:

  • Make Reels successful
  • Build world-class recommendations technology
  • Unlock messaging-based sharing

Making Reels Successful

I can imagine the employees getting this memo and messaging each other in panic. SO much information and such an elaborate goal, right?! Jokes aside, folks. Let’s continue.

Anyways, yes – Facebook wants to make Reels successful, and it looks like their view of success is just sharing it more and making it more discoverable. They’ll do that by integrating the short videos into more sections across the website.

Read More: Should You Create Video Content?

Build world-class recommendations technology

This is extremely focused on the programming of course. Facebook wants to develop a system, or algorithm that should be able to make responsible selections, identify trending content and original creators and show the content to the right person.

It should be very responsive to user interests, which is why Facebook is investing heavily in their Modern Recommendation Systems initiative.

Read More: Meta Introducing New Monetization Tools For Creators

Unlock messaging-based sharing

This just means they’re returning Messenger back in the app because they noticed people like sharing in messages more than they like sharing stuff on the feed.

“We’re partnering with the Messenger team to enable an integrated inbox for more people on Facebook, revamping our sharing flows to enable better sharing to messaging apps across the board, and building community messaging experiences across Facebook and Messenger”. – stands in the memo.

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What Will Facebook Look Like?

Tom Alison spoke to The Verge journalist Alex Heath who revealed the following:

“Here’s how the future Facebook app will work in practice: the main tab will become a mix of Stories and Reels at the top, followed by posts its discovery engine recommends from across both Facebook and Instagram. It’ll be a more visual, video-heavy experience with clearer prompts to direct message friends a post. To make messaging even more prominent, Facebook is working on placing a user’s Messenger inbox at the top right of the app, undoing the infamous decision to separate the two apps eight years ago.”

Read More: Meta Updates Privacy Policy

So What Does This Mean For You?

If your business depends a lot on Facebook, try getting used to creating videos. More specifically, short videos. You can find some tips on creating video content here. Take a look at a Twitter discussion about this here.


Update from the future: Mid July of 2022, Facebook published an official announcement on restructuring its main feed and making its home feed a discovery engine. Read more about it here. 

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Facebook Reels are Getting New Ad Options


Recently, Meta has been trying to up their game by focusing more attention on Reels. That’s because short form content has become one of the most engaging forms of social media today. I mean look at TikTok’s success, moving towards short form content is a no-brainer.

Read More: Meta Introducing New Monetization Tools for Creators

It seems as soon as TikTok gained popularity, Meta has had trouble keeping FaceBook and Instagram on top. However, Meta has announced some new options for Reels ads which, as you can guess will provide more than one benefit.

Reel Ads Intended to Engage Brands & Creators

For Meta to increase their focus on Reels, they need to have incentive for the Reels creators to continue creating them.

That being said, the new ad options will allow brands to engage with this new style. But more importantly, allowing creators to increase their revenue.

2 New Reels Ads

With the announcement of Meta’s new ads for Reels, comes the testing phase.

Currently, Meta is testing an image carousel for displaying ads at the bottom of Facebook Reels. This ad feature would consist of up to 10 images displayed as scrollable ads attached to the bottom of a Reel.

Does this feature ring any bells? If it does, that’s because TikTok has a similar feature for ads as well. Seems like Meta is continuing its trend of mimicking features from other platforms.

Nonetheless this promotional feature is geared to link back to the initial Reels performance. This is great for content creators who make Reels since this provides an opportunity to monetize content further.

Not to mention that it’s an excellent way to attract brands to viral Reels.

Read More: Instagram’s New Tool For Tipping Creators Is Here

Another ad option that Meta is testing is called ‘post-loop ads’. It’s exactly as it sounds, after a Reel finishes a video ad will begin playing. These loop ads can run up to 10 seconds but users can also completely ignore them and skip past. Take a look below to see what a post-loop ad looks like.


This Reels ad option is another opportunity for creators to monetize content. However, when users see the ad notification pop up, you can bet it won’t be a welcome interruption.

But then again, this ad option is still being tested so the way it unfolds might change.

Who Will Win at Monetizing Short-Form Video Content?

Meta is the latest joining the pack of platforms that have already been brainstorming and testing different ways to monetize short-form video content.

YouTube was quick to move on figuring out new ways to monetize short form content. They recently announced that the YouTube Partner Program is now available to creators who produce Shorts. And of course TikTok has been working behind the scenes to make more opportunities for creators to monetize their content.

Read More: Is TikTok On The Decline?

Then again, in the social media landscape things can change as often as the way the winds blows. The coming months will give users a better idea of what’s next for short-form content monetization and who the leader of the pack will be.

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Facebook Introduces Community Chats


Facebook launched a new feature for Messenger and Facebook groups called Community Chats, Metas CEO, Mark Zuckerberg, announced via a Facebook post.  The goal is to expand the chat experience to more Facebook Groups, so the feature allows you to browse chats organized by announcements, topics, events and more. That way, you can connect with your group members on a deeper level, not just via comments and posts.

The new Community Chats, previewed earlier this year as “Community chat channels,” also resemble social collaboration platforms like Slack, Teams, and Zoom’s upcoming Team Chat. Yes, Meta finding inspiration from other apps isn’t exactly news. However, the social media mogul is still unsuccessfully trying to replicate TikTok with its Instagram Reels.

Read More: Is Facebook The Boomers’ App?

Still, the chats seem to have some cool features, it doesn’t stop at texting. They offer support for audio channels as well, including up to 30 members. People can also turn on their cameras and present.

A new feature will begin testing in the “coming weeks”. Facebook will test a feature called Community Chat within Messenger, which will allow you to create a Facebook group for your casual group chat. Not all groups can access Chats now since the feature is currently only available for certain channels, but Meta says more groups will have the feature soon.

How Does It Work?

It’s on the group admins to choose from several options to help their community connect. The admins can start chats around specific topics, event chats for outings or meetups, broadcast chats for admins to announce group-wide updates or admin-only chats for collaboration with other admins. They can also create audio channels and allow group members to share live commentary.

Once in the audio channel, participants can also enable video. An example Facebook gave involves a chemistry class group. Admins of the group can create audio channels for study groups for chemistry students during finals season, and participants can turn on video for live tutoring during finals.

Read More: How to use Community Chats in Your Group

Admins also got a suite of tools that will help them manage both chat and audio experiences: blocking, muting or suspending group members, and removing members or messages, as well as Admin Assist. The latter allows admins to s

Administrators will be able to use a variety of tools to keep their communities well-maintained, including auto-moderation features that can boot members who post illegal content. They can set custom criteria that will automatically suspend users and remove reported messages, or even stop some violating videos from being sent.

So, Why Is This Beneficial?

You can start a conversation in Groups by posting and commenting, but Community Chats offers a much more effective way. Instead of waiting for comments to accumulate under a post, you can dive right into the topic right then and there and receive real-time responses from your group members.

Read More: Facebook’s Home Tab Will Be A Discovery Engine
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