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Facebook Removes Support For Podcasts Not Even A Year After Its Launch

author image Written by: Rabije Gashi Corluka           Categories - In The News, Social Media

Facebook is ditching podcasts and plans to stop offering them from June 3.

The social-media giant will no longer allow users to add podcasts to the service as of this week but plans to remove them altogether starting June. Both its short-form audio product Soundbites and the central audio hub will be discontinued, Bloomberg reports.

These options were first introduced last April, as part of Facebook’s broader effort to promote social audio. That’s when Meta presented a range of upcoming podcast options: on-page display tools and direct connection options. Both were supposed to let Facebook users listen to podcasts from within the app without leaving it. In June, Meta launched its podcast support tools, with several launch partners.

Now, not even a year later, Facebook is shifting its focus to other initiatives.

We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences – a Meta spokesperson said in an email sent to Bloomberg. The person allegedly added that they don’t have a specific date on when Soundbites and the audio hub would shut down but it will be in the “coming weeks.”

Read More: Facebook’s Home Tab Will Be A Discovery Engine

Facebook will also cut the site’s Soundbites and Audio hubs and integrate its Live Audio Rooms feature into its broader Facebook Live suite. They also said they will not warn users of this, but will rather let creators break the news how they see fit.

Why the change? Probably because they need to save some money:

After the start of COVID, the acceleration of e-commerce led to outsized revenue growth, but we’re now seeing that trend back off. However, based on the strong revenue growth we saw in 2021, we kicked off several 2 multi-year projects to accelerate some of our longer-term investments, especially in our AI infrastructure, business platform, and Reality Labs. These investments are going to be important for our success and growth over time so I continue to believe we should see them through. But with our current business growth levels, we’re now planning to slow the pace of some of our investments.

This might not be a big deal and some significant news for everyone, but as Andrew Hutchinson from Social Media Today noticed, it shows how Facebook’s focus can easily shift and ‘betray’ the creators that use the platform. What does that mean for future Meta visitors and builders?

Read More: Leaked: Facebook Restructuring Main Feed

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Facebook Reels are Getting New Ad Options

10/05/2022

Recently, Meta has been trying to up their game by focusing more attention on Reels. That’s because short form content has become one of the most engaging forms of social media today. I mean look at TikTok’s success, moving towards short form content is a no-brainer.

Read More: Meta Introducing New Monetization Tools for Creators

It seems as soon as TikTok gained popularity, Meta has had trouble keeping FaceBook and Instagram on top. However, Meta has announced some new options for Reels ads which, as you can guess will provide more than one benefit.

Reel Ads Intended to Engage Brands & Creators

For Meta to increase their focus on Reels, they need to have incentive for the Reels creators to continue creating them.

That being said, the new ad options will allow brands to engage with this new style. But more importantly, allowing creators to increase their revenue.

2 New Reels Ads

With the announcement of Meta’s new ads for Reels, comes the testing phase.

Currently, Meta is testing an image carousel for displaying ads at the bottom of Facebook Reels. This ad feature would consist of up to 10 images displayed as scrollable ads attached to the bottom of a Reel.

Does this feature ring any bells? If it does, that’s because TikTok has a similar feature for ads as well. Seems like Meta is continuing its trend of mimicking features from other platforms.

Nonetheless this promotional feature is geared to link back to the initial Reels performance. This is great for content creators who make Reels since this provides an opportunity to monetize content further.

Not to mention that it’s an excellent way to attract brands to viral Reels.

Read More: Instagram’s New Tool For Tipping Creators Is Here

Another ad option that Meta is testing is called ‘post-loop ads’. It’s exactly as it sounds, after a Reel finishes a video ad will begin playing. These loop ads can run up to 10 seconds but users can also completely ignore them and skip past. Take a look below to see what a post-loop ad looks like.

Source

This Reels ad option is another opportunity for creators to monetize content. However, when users see the ad notification pop up, you can bet it won’t be a welcome interruption.

But then again, this ad option is still being tested so the way it unfolds might change.

Who Will Win at Monetizing Short-Form Video Content?

Meta is the latest joining the pack of platforms that have already been brainstorming and testing different ways to monetize short-form video content.

YouTube was quick to move on figuring out new ways to monetize short form content. They recently announced that the YouTube Partner Program is now available to creators who produce Shorts. And of course TikTok has been working behind the scenes to make more opportunities for creators to monetize their content.

Read More: Is TikTok On The Decline?

Then again, in the social media landscape things can change as often as the way the winds blows. The coming months will give users a better idea of what’s next for short-form content monetization and who the leader of the pack will be.

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Facebook Introduces Community Chats

09/16/2022

Facebook launched a new feature for Messenger and Facebook groups called Community Chats, Metas CEO, Mark Zuckerberg, announced via a Facebook post.  The goal is to expand the chat experience to more Facebook Groups, so the feature allows you to browse chats organized by announcements, topics, events and more. That way, you can connect with your group members on a deeper level, not just via comments and posts.

The new Community Chats, previewed earlier this year as “Community chat channels,” also resemble social collaboration platforms like Slack, Teams, and Zoom’s upcoming Team Chat. Yes, Meta finding inspiration from other apps isn’t exactly news. However, the social media mogul is still unsuccessfully trying to replicate TikTok with its Instagram Reels.

Read More: Is Facebook The Boomers’ App?

Still, the chats seem to have some cool features, it doesn’t stop at texting. They offer support for audio channels as well, including up to 30 members. People can also turn on their cameras and present.

A new feature will begin testing in the “coming weeks”. Facebook will test a feature called Community Chat within Messenger, which will allow you to create a Facebook group for your casual group chat. Not all groups can access Chats now since the feature is currently only available for certain channels, but Meta says more groups will have the feature soon.

How Does It Work?

It’s on the group admins to choose from several options to help their community connect. The admins can start chats around specific topics, event chats for outings or meetups, broadcast chats for admins to announce group-wide updates or admin-only chats for collaboration with other admins. They can also create audio channels and allow group members to share live commentary.

Once in the audio channel, participants can also enable video. An example Facebook gave involves a chemistry class group. Admins of the group can create audio channels for study groups for chemistry students during finals season, and participants can turn on video for live tutoring during finals.

Read More: How to use Community Chats in Your Group

Admins also got a suite of tools that will help them manage both chat and audio experiences: blocking, muting or suspending group members, and removing members or messages, as well as Admin Assist. The latter allows admins to s

Administrators will be able to use a variety of tools to keep their communities well-maintained, including auto-moderation features that can boot members who post illegal content. They can set custom criteria that will automatically suspend users and remove reported messages, or even stop some violating videos from being sent.

So, Why Is This Beneficial?

You can start a conversation in Groups by posting and commenting, but Community Chats offers a much more effective way. Instead of waiting for comments to accumulate under a post, you can dive right into the topic right then and there and receive real-time responses from your group members.

Read More: Facebook’s Home Tab Will Be A Discovery Engine
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