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Should You Create Video Content? And What Are The Biggest Benefits of it?

author image Written by: Rabije Gashi Corluka           Categories - SEO Tips>Content Marketing

Your main goal has always been to build your brand and reach your target audience. One way of doing that is by creating online content. Online content helps build awareness of both your brand and product and can help with forming a trusting relationship with your customers. Because, by creating a particular content, you’re not promoting your brand, instead you’re offering value to your reader and helping them solve a particular problem.  Plus, it helps your SEO and develops your authority in the industry.

Some of the most popular types of content are blog posts (hi there, nice to meet you!), case studies, and videos.

The latter seems to become more and more popular – according to this report, 83 percent of marketers say that video is more important now than ever before.

Read More: New Video Page Indexing Report Coming To Google

What’s Video Content Marketing?

It’s when a brand produces video content to raise awareness of its brand online. It comes in many forms: webinars and tutorials on Youtube, Instagram Reels of the latest project, Tik Toks of your employees having fun, and more. The best thing about video content marketing – it’s becoming so easy to do!

4 Biggest Benefits Of Creating Video

Other than being easy to create, the video content market has a big return on investment if you think about how much money you will put into it and how much money it will eventually bring in, in the form of a loyal customer.

Of course, when creating a video, you will need to do some proper planning and come up with a budget. Luckily, technology today allows you to create engaging video content without a large budget and expensive equipment. Here are some other benefits of this type of content marketing.

Great Way Of Explaining Your Product

Say you have a new, exciting product in your store. By providing video instructions and presenting the product, you give an equal opportunity to every one of your potential customers. How? By making sure all of the viewers understand your product and see the benefits your product can bring them. This WYZOwl research shows that 94 percent of marketers say using video content has helped users better understand a product or service.

People Love Video

And TikTok is here to prove that. Did you know that Tik Tok surpassed Google in popularity?! If that’s not proof, then I don’t know what is. Videos are the most popular way of people consuming content. Get on board.

 

@creativetrnd

So board… ping pong anyone 🏓 #sidehustle #pingpongchallenge #bordinthehouse #boardathome #helpmeout #winnerwinnerchickendinner

♬ BORED IN THE HOUSE – Curtis Roach

They’re Great For SEO

A good way to get your business on the first page of Google is to upload videos that target common search terms to YouTube. The reason is that Google often includes YouTube videos at the top of search results for many search terms. Tutorials rank good here!

@creativetrnd

6 tips to help reduce bounce rate on your website ✔️ #bouncerate #learnontiktok #protips #learntalk #digitalmarketing #bricks #bounce #xyzbca

♬ original sound – Sisi

You can use video in a bunch of ways

Thankfully, we have social media – and there’s a lot of them: Facebook, Instagram, Youtube, TikTok, Snapchat – all of them are your possible platforms where you and your brand can shine.

You can speak directly to your audience in stories and build a great personal and intimate relationship with your customers. You can share an event you’re hosting right there and then, as it’s happening. You can create little tutorials that can benefit your SEO.

Or you can just entertain your audience and make them think you’re cool so they want to hang out with you, same as in high school! If you weren’t cool then, now is your time to shine!

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.