Google: Sponsored Label & Favicons Get A New Look
10/17/2022Google Ads latest change is to the sponsored label has finally become official!
Google has been testing this change for months now, many notices it in Google Search presented in bolded black text. This is the most recent change Google is making in their efforts to provide users with clear information that they feel confident clicking on. The fresh take on the presentation of sponsored ads label is officially a go.
What’s New
Well for starters, this label change sports a look that features black text in bold. This makes sponsored results on Google Search appear clearer and allows users to identify the result more effectively as an ad.
Read More: ‘Related Search For Content Ads’ Launched By Google
In a statement released by Google, Manager Mona Vajolahi and Director Senthill Hariramasamy explain the reasons for the label change. Here’s what they had to say about the new changes.
“Part of helping you make sense of the information you see is ensuring that ads are clearly labeled, which is why our label will now be featured on its own line in the top-left corner of Search ads. We also want the label to be prominent and clear across different types of paid content,” said Vajolahi and Hariramasamy in a recent post.
Based on this, it seems like Google is aiming to make both the presentation and information about paid information clearer for users.
Besides changing the look of sponsored labels, Google also made some tweaks to the visual representation that goes alongside the label. Google says they’re “also updating the size and shape of the favicon (a website’s logo or icon) that appears in Search, to make it easier to see on the page”.
Take a look below for a peek at the brand new ad presentation!

Chatter on Twitter & What’s To Come
Since this change has been in the works for some time now, many users have been taking about it online. Ad expert Vincent Beima noticed the change alongside many others, read below for his tweet on the change.
Users can expect to see more changes from Google in the coming months, after all when do they ever stop.
read more Did You Know Google’s Testing New Icons?
10/11/2022When you’re Googling, do you ever wish that you knew which sites you’d visited? Well, Google might be adding something that helps with that.
As Google puts it “Sitelinks are links from the same domain that are clustered together under a web result.” In other words, Google can link together site structures to provide users with shortcuts. This style of linking saves both time and makes for a more streamlined search.
These sitelinks are already helpful for users but why not make it better? Well Google has done just that.
Google Sitelinks
Google appears to be testing a new icon feature for sitelinks. Its pretty similar to the icon that you’ll see when you go to type in search. The dropdown on search shows a clock, listing all the previously searched terms.
Google is trying out similar icons for sitelinks. Basically, it’s supposed to make searching easier and lets you know which pages on a site that you’ve already visited.
Chatter on Twitter
Some SEO experts have noticed this trial icon in Google Search and have taken the discussion to Twitter.
SEO experts Greg Bernhardt and Mordy Oberstein discussed the icon test over a thread on Twitter. Though Mordy Oberstein noticed the test first, Greg Bernhardt raised an interesting point about the sitelinks.
It’s interesting that the visited link changes color, yet is being tested with the icon. Here’s The discussion between Oberstein and Berhardt online.
Previous Testing with Sitelinks
This isn’t the first time that Google’s played around with sitelink icons. From testing with images to other icons, Google is always trying to add something new here.
In 2017 many noticed the auto-generated sitelink icons. Here’s what digital marketing specialist Josh Leibner has to say.
Considering, Google is only testing these icons for the time being and we have yet to hear an official statement about these icons being fully added to Google Search.
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