Let’s face it – TikTok is the place to be. With more than 1 billion monthly active users worldwide and the highest download numbers this year, this platform has surpassed both Instagram and Facebook.
Creators on the platform are slowly redefining culture and entertainment as we know it and every brand wants a piece of that magic of collaborating with influencers. Collabs between creators and brands aren’t a new concept. It has been around for some time now and it works pretty well. Now, it could work even better, with TikToks Branded Mission.
With Branded Mission, creators can engage with brands directly and create (and monetize!) their content for particular marketing campaigns. Now, they can collaborate with or without an advertising agency of record. This means that digital marketers have a new way of reaching the target audience sweet spot, Gen Z and Millennials. A more direct way, let’s say.
The Power Of Collaboration
With Branded Mission, brands can invite creators to take part in a campaign – as long as their content resonates with both their brand and their audiences on TikTok. That way, the brands can be closer to the communities on the platform and help creators contribute to a campaign with the power to boost the top-performing content that goes great with their brand.
By using this Branded Mission, advertisers can:
- Engage the community to participate in branded campaigns.
- Let creators tell the most relatable brand story in an authentic way.
- Discover a diverse ecosystem of creators who are the main drivers of culture on TikTok.
Branded Mission allows the creators to get selected by digital marketers and create branded content. As long as they are at least 18 years old and have more than 1000 followers, creators can partake in Branded Mission. That should also increase their chances of making money on TikTok.
On each Branded Mission page, creators will see the potential earning opportunity before choosing to participate. – stands in the statement.
Also, creators whose videos do get selected by the brand will have boosted traffic. Combined with TikTok Pulse, the platform’s ad revenue share program, creators’ chances to succeed as full-time content creators are as high as possible.
🧵TikTok (@tiktok_us ) just launched ‘Branded Mission,’ a new ad product that allows brands to crowdsource branded content and payout creators.
Why it’s genius… ⤵️ pic.twitter.com/U3AFM60E0K
— Lindsey Gamble (@LindseyGamble_) May 18, 2022