TikTok Announces New Program For Ads Helping Creators Earn Some Money

author image Written by: Rabije Gashi Corluka           Categories - Digital Marketing, Social Media

TikTok’s growth over the past two years is and will be hard to compete with. But, even though it is one of the most popular social media platforms it has been a bit criticized over the lack of earning possibilities with its Creator Fund.

Seems like TikTok heard the cries for help and decided to do something about it. Not only because they’re nice, but also because its main competitors, YouTube and Facebook, are putting great effort into short-form videos.

Read More; TikTok Won’t Bring Shopping To The US

TikTok has announced its new ‘TikTok Pulse’ program which should let advertisers place their ads next to the most popular content on the app’s For You Page. This will also help creators earn some cash since they can use the revenue-share pathway with the marketer, instead of organizing separate brand deals on their own.

Marketers today are looking for the opportunities to be on the pulse of relevant cultural moments. TikTok Pulse places brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action. – said TikTok in the announcement.

Read More: TikTok Launches Inventory Filters
Source: newsroom.tiktok.com
Read More: TikTok Launches Branded Mission

How Does TikTok Pulse Work?

Through TikTok Pulse, brands can place their ads next to TikToks in the top 4 percent of top performers. Since performance benchmarks are based on views and engagement, an ad will be seen by the most people possible, on any given day, ensuring that the specific brand got the exposure they wanted.

As an advertiser on Pulse, you can choose from 12 categories in which your ad can appear. That lets you place your brand next to the most culturally relevant content in categories such as ‘beauty’, ‘fashion’, ‘gaming’, etc. Also, to ensure safety, the ads will only be able to appear next to verified content.

The program will be available to creators with at least 100k followers – this way they can increase their revenue just by doing what they love – creating content.

We’re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we’ve committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.

Check out the discussion here:

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Instagram Has A New Guide For Setting Up Shops


Instagram published a new guide to setting up an Instagram shop and using product tags in the app, SocialMediaToday reports. And based on a recent Insta survey, you shouldn’t miss using that piece of information this holiday season.

Turns out that 44% of people surveyed use Instagram for shopping purposes, using shopping tags and the Shop tab. Add to that there are more than 500 million Instagram users and the fact that half of them follow at least one business profile.

What’s Instagram Shopping?

Well, it’s a set of features that let people see your brand and shop from your brand’s photos or videos, all across the app. Just like in real life, you set up a shop, a place to sell and share your brand’s story. In your shop, you can have products and collections of those products. It’s pretty cool, actually.

Let’s say you just published a video tutorial for using one of your favourite cleansers. By using a Product Tag, your audience can click on the product right then and there and find out more about the product. According to Instagram, 117% more transactions happen when you use a product tag in 2 or more posts per day!

There’s also a Shopping Tab on the bottom of the screen which offers even more ways to get people talking about your brand.

Read more: Instagram’s Main Feed Going Full Screen

How To Set Up Shop?

First, you need a Facebook business page and an Instagram business profile.

In this new guide, Instagram suggests setting up your catalogue first and maintaining it. Give your users a full product selection and elaborate descriptions. That will help users find your product when they’re searching for a specific thing. Assign permissions, use one catalogue, set up product variants and complete all product fields. Then, keep product information up to date and curate your shop. When you upload, upload high res videos and photos so people can actually see what you’re selling.

The guide then explains how to use each Instagram post type for shopping purposes. Or selling purposes, that is. With Stories, Instagram says, you can share behind-the-scenes moments and inspire connection with your products. For instance, you can show a how-it’s-made short video, a coming-soon video, or a back-in-stock video!

Photo source: Social Media Today
Read More: Videos Shorter Than 15 Min To Become Reels

As far as Feed is concerned, you can put our product in the spotlight by tagging it in a photo or a (max) minute-long video. According to Instagram, 37% more sales are made for businesses that tag products in their feed posts.  You can also use the Live feature to connect with shoppers live, you can host events and how-to-use demos. This also helps encourage purchases in real-time.

Reels, however, got their own page in the guide. This makes sense since Instagram really wants Reels to take over TikTok. With Reels and product tags within, you can boost your brand and your product awareness.

Instagram Shop guide
Photo source: Social Media Today

Why Should You Use Instagram Shop?

  • Makes shopping easier and faster
  • You can promote your products directly to your target audience,
  • including those with a high purchase intent
  • It expands your brand awareness
  • Shows that your business keeps up with the times
Read More: Instagram Releases New Reels Features
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Instagram Releases New Reels Features


Instagram rolled out some new features to its Reels. Now, users have more ways to let their creativity shine in creating short video clips while engaging with their audience.

And they’re engaging all right.

Currently, Instagram video posts are generating an engagement rate of 1.5%, which means that users are interacting with them, not just scrolling past them. Also, 86% of consumers say they are more likely to buy a product if it’s rated as “shareworthy” on Insta.

Read More: Instagram Has A New Guide For Setting Up Shops

If you’re on the fence and thinking about starting making videos for Instagram, maybe this next statement encourages you:

Public accounts with more than 10kfollowers who posted at least five reels over two months gained 250% more followers than the ones that don’t post reels – according to Instagram, at least.

Read More: Benefits Of Creating Video Content

What’s New With Reels?

Read More: Instagram Subscriptions Tests Three New Features
  • Audio Options

Not only did Instagram update its collection of sound effects, but it also allows us to add our own audio files. Now we can use the audio from Instagram’s music library, record audio, add voiceover to clips, and share or collect audio pages too.

Audio can be imported from any video in your camera roll, as long as it’s at least five seconds long. You can use them in Reels for commentary, jingles, or background noise for example.

Read More: Instagram Videos Shorter Than 15 Min To Become Reels
  • Length

Reels have a new length restriction. Before, Reels could last for only 15 seconds. Then, Instagram extended that and users could post 90-second clips. Now, Reels ads have a maximum running length of 60 seconds.

  • Interactive stickers are now available for videos, not only stories. That means you can use them in your videos for polls, quizzes, etc.
  • Also, you can use another video as a template when you’re creating your own Reels. You only need to add and trim your own clips by pre-loading audio and clip placeholders from source videos.
Read More: How To Create A Successful Video Content Strategy?
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