TikTok Announces New Program For Ads Helping Creators Earn Some Money

author image Written by: Rabije Gashi Corluka Categories - Digital Marketing, Social Media

TikTok’s growth over the past two years is and will be hard to compete with. But, even though it is one of the most popular social media platforms it has been a bit criticized over the lack of earning possibilities with its Creator Fund.

Seems like TikTok heard the cries for help and decided to do something about it. Not only because they’re nice, but also because its main competitors, YouTube and Facebook, are putting great effort into short-form videos.

How Does TikTok Pulse Work?

Through TikTok Pulse, brands can place their ads next to TikToks in the top 4 percent of top performers. Since performance benchmarks are based on views and engagement, an ad will be seen by the most people possible, on any given day, ensuring that the specific brand got the exposure they wanted.

As an advertiser on Pulse, you can choose from 12 categories in which your ad can appear. That lets you place your brand next to the most culturally relevant content in categories such as ‘beauty’, ‘fashion’, ‘gaming’, etc. Also, to ensure safety, the ads will only be able to appear next to verified content.

The program will be available to creators with at least 100k followers – this way they can increase their revenue just by doing what they love – creating content.

We’re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we’ve committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.

Check out the discussion here:

TikTok launches its first ad product which shares revenue with creators
It’s called TikTok Pulse
Creators with at least 100K followers will be eligiblehttps://t.co/faIHH0KeMR pic.twitter.com/ZJ4lcS0Wms
— Matt Navarra (@MattNavarra) May 4, 2022

Tags - Digital Marketing, Social Media, Social media marketing, TikTok ads

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

What’s Instagram Shopping?

Well, it’s a set of features that let people see your brand and shop from your brand’s photos or videos, all across the app. Just like in real life, you set up a shop, a place to sell and share your brand’s story. In your shop, you can have products and collections of those products. It’s pretty cool, actually.

Let’s say you just published a video tutorial for using one of your favourite cleansers. By using a Product Tag, your audience can click on the product right then and there and find out more about the product. According to Instagram, 117% more transactions happen when you use a product tag in 2 or more posts per day!

There’s also a Shopping Tab on the bottom of the screen which offers even more ways to get people talking about your brand.

How To Set Up Shop?

First, you need a Facebook business page and an Instagram business profile.

In this new guide, Instagram suggests setting up your catalogue first and maintaining it. Give your users a full product selection and elaborate descriptions. That will help users find your product when they’re searching for a specific thing. Assign permissions, use one catalogue, set up product variants and complete all product fields. Then, keep product information up to date and curate your shop. When you upload, upload high res videos and photos so people can actually see what you’re selling.

The guide then explains how to use each Instagram post type for shopping purposes. Or selling purposes, that is. With Stories, Instagram says, you can share behind-the-scenes moments and inspire connection with your products. For instance, you can show a how-it’s-made short video, a coming-soon video, or a back-in-stock video!

Why Should You Use Instagram Shop?

Makes shopping easier and faster
You can promote your products directly to your target audience,
including those with a high purchase intent
It expands your brand awareness
Shows that your business keeps up with the times

What’s New With Reels?

💥 Upgrading Reels 💥
Starting today, you’ll be able to:
✅ Add polls, quizzes and emoji sliders like in Stories
✅ Create Reels using existing templates
✅ Make Reels up to 90 secondshttps://t.co/BR902jC9g6 pic.twitter.com/oHF52g2IUo
— Instagram (@instagram) June 2, 2022