Google continues testing different versions of search results, especially when it comes to celebrity queries. Now, the search engine is testing an interactive knowledge panel box, similar to Rich Cards but more, well, interactive!
Google is testing a more interactive version of the Knowledge Panel Box Card by showing more details when expanded, Seroundtable reports. Glenn Gabe posted on this on Twitter and shared a video of it in action:
Interesting one box result being tested. Searching for the height of an athlete, celeb, etc. returns a visual layout as the one box (with other related entities there). Hovering over each one puts that in focus and contains a link to learn more (triggering a fresh serp). pic.twitter.com/oVWCEsfcL8
— Glenn Gabe (@glenngabe) July 20, 2022
As you can see, a specific search result has a panel box on the ride side which, when expanded, offers more information. So, whenever you click on one of the panel boxes, it triggers Search to refine your query.
A few days ago, Seroundtable also reported on Google creating a knowledge panel box which was a bit different than this one. Basically, when you Google a celebrity, Google offers you quick answers on what you might want to know about them, in the form of rich cards. Brodie Clark shared what that looked like on Twitter:
Whoa, check out this new test. Google is showing rich cards at the top of search results for celebrity names.
Seeing images (with Wikipedia text overlaid), videos, popular articles, common searches & more.
— Brodie Clark (@brodieseo) July 14, 2022