You know how when you type in a query into Google and a ‘box’ with questions and expandable drop-down with answers appears? That’s the ‘People also ask’ section.
Searchers mostly use it for more details on the topic they’re searching for, but marketers use it for way more.
Here’s what it looks like, in case you never noticed it:
The saturation for this feature on Google is usually at 60% for desktop searches, but Google lowered that down to 30 percent earlier this month and the feature was far less likely to appear on desktop.
Now, it’s back to normal, Search Engine Land reports, and the data providers such as RankRanger and Semrush confirmed it:
Seems like the reduction wasn’t done on purpose and might just be a glitch. But you never know with Google – something can always be happening behind the scenes!
Why Does This Matter?
Well, it mostly matters if you’re a marketer. The reason: all the possibilities you get when there are more drop-downs like this are shown on the search result page. The more ‘People also ask’ Google shows, the more opportunities to show up there for you.
This feature is greatly used by SEOs all over the world – not only for keywords but to also get an idea of what people are searching for.
That way, marketers get the lightbulbs over their heads for content and work towards their content showing up as a snippet in that box – which we all know, is an awesome SEO result!