The "People Also Ask" Feature Is Back To Normal Saturation Back To 60% On Desktop

author image Written by: Rabije Gashi Corluka           Categories - In The News, SEO

You know how when you type in a query into Google and a ‘box’ with questions and expandable drop-down with answers appears? That’s the ‘People also ask’ section.

Searchers mostly use it for more details on the topic they’re searching for, but marketers use it for way more.

Here’s what it looks like, in case you never noticed it:

The saturation for this feature on Google is usually at 60% for desktop searches, but Google lowered that down to 30 percent earlier this month and the feature was far less likely to appear on desktop.

Now, it’s back to normal, Search Engine Land reports, and the data providers such as RankRanger and Semrush confirmed it:

Read More: New Search Features In Google’s Results
Photo Source: Rank Ranger
Photo Source: Semrush

Seems like the reduction wasn’t done on purpose and might just be a glitch. But you never know with Google – something can always be happening behind the scenes!

Read More: Google Tests Interactive Knowledge Panel Box

Why Does This Matter?

Well, it mostly matters if you’re a marketer. The reason: all the possibilities you get when there are more drop-downs like this are shown on the search result page. The more ‘People also ask’ Google shows, the more opportunities to show up there for you.

This feature is greatly used by SEOs all over the world – not only for keywords but to also get an idea of what people are searching for.

That way, marketers get the lightbulbs over their heads for content and work towards their content showing up as a snippet in that box – which we all know, is an awesome SEO result!

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Will Google Run Another Search Ranking Update?


Just earlier this month many suspected that Google had run an unconfirmed search ranking update. That was around the 13th of October. Now, just a couple of weeks later, we’re wondering if Google will strike again.

Read More: Google’s Core & Product Reviews Update Rolled Out

On Twitter, many SEOs are noticing the impacts of the previous updates, like Google’s October 2022 Spam Update, Search Engine Roundtable reports.  For some, the impacts are significant and it has people wondering if theres another one on the way, or maybe its already in motion.

What Is A Search Ranking Algorithm Update?

With so many updates, its important to get back to the basics and review what a search ranking algorithm update is. Basically, in order to quickly provide the most relevant results for a query, Google uses a sophisticated set of algorithms to retrieve information from its search index.

Back in the day, the search engine only did and algorithm update every now and then. But these days Google is launching more updates than Kellogs has got cornflakes.

Read More: Are Core Update Ranking Losses A Soft Penalty?

In a nutshell, on its search engine results pages, Google ranks websites according to relevance. To do this they use a variety of algorithms and ranking parameters (SERPs), Search Engine Journal explains.

As for the hum about October 28th, there’s no definitive answer as to which kind of algorithm update was impacting sites.

Here’s was popular SEO expert Glenn Gabe noticed with regards to the site impacts.

Previous Confirmed Updates

As we’ve said, Google loves doing algorithm updates but its hard to tell what specific update could be causing impacts on users’ sites.

Over the past 6 months we’ve seen a bunch of updates rollout. Just as the summer ended, August 2022 Helpful content update was launched. While in the fall, the September 2022 Broad Core Update and the September 2022 Products Review Update took the main stage.

Read More: Google Launches October 2022 Spam Update

Just last month we saw Google launch its most recent Spam update since 2021. Some SEOs who believe this update lines of up with the October 2022 Spam update, pinpointing is still difficult.

If your site got hit by the October 28th update, see below for some of Google’s advice.

“Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies,” said a statement from Google Search Central.

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Google Testing More Carousels


Google’s really got a thing for carousels these days! The company has already started testing expandable local carousels with drop-down menus under the snippets just recently, but they have a few more aces up their sleeve. Currently, Google is testing two new carousels – the “highly rated by users” and the “things to do” carousel.

Highly Rated By Users Search Carousel

Google is testing a new carousel in the mobile search results called “Highly rated by users.” This will display products with high user ratings. Shocking, right? Anyways, it looks good and could be useful!

This was spotted by Saad AK , who shared everything on Twitter – here’s a screenshot of what it looks like!

Read More: Google Tests Interactive Knowledge Panel Box


And here’s a video of how it works:

Read More: Google Tests Expandable Local Carousels Again

“Things To Do” Carousel

Google is also testing a new user interface for the “Things to do” carousel so it overlays the results on top of SERPs. So, rather than taking you to a new page and a new set of search results, Google simply puts something else in focus. W

In a tweet, Khushal Bherwani shared a video of the test and called it “Things to do carousel in pop up mode”. Well, that’s a mouthful. Here’s what it looks like:



I kind of like how it looks. Think about it – you google these kinds of stuff whenever you’re travelling somewhere. This would be a nice way of keeping one tab open instead of 20 and having all the information in one place, such as where to go, how much the tickets cost, etc. Currently, I hope it’s here to stay!

Read More: Google Testing New Featured Snippet Layouts


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