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The "People Also Ask" Feature Is Back To Normal Saturation Back To 60% On Desktop

author image Written by: Rabije Gashi Corluka           Categories - In The News, SEO

You know how when you type in a query into Google and a ‘box’ with questions and expandable drop-down with answers appears? That’s the ‘People also ask’ section.

Searchers mostly use it for more details on the topic they’re searching for, but marketers use it for way more.

Here’s what it looks like, in case you never noticed it:

The saturation for this feature on Google is usually at 60% for desktop searches, but Google lowered that down to 30 percent earlier this month and the feature was far less likely to appear on desktop.

Now, it’s back to normal, Search Engine Land reports, and the data providers such as RankRanger and Semrush confirmed it:

Read More: New Search Features In Google’s Results
Photo Source: Rank Ranger
Photo Source: Semrush

Seems like the reduction wasn’t done on purpose and might just be a glitch. But you never know with Google – something can always be happening behind the scenes!

Read More: Google Tests Interactive Knowledge Panel Box

Why Does This Matter?

Well, it mostly matters if you’re a marketer. The reason: all the possibilities you get when there are more drop-downs like this are shown on the search result page. The more ‘People also ask’ Google shows, the more opportunities to show up there for you.

This feature is greatly used by SEOs all over the world – not only for keywords but to also get an idea of what people are searching for.

That way, marketers get the lightbulbs over their heads for content and work towards their content showing up as a snippet in that box – which we all know, is an awesome SEO result!

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Google Testing More Carousels

07/07/2022

Google’s really got a thing for carousels these days! The company has already started testing expandable local carousels with drop-down menus under the snippets just recently, but they have a few more aces up their sleeve. Currently, Google is testing two new carousels – the “highly rated by users” and the “things to do” carousel.

Highly Rated By Users Search Carousel

Google is testing a new carousel in the mobile search results called “Highly rated by users.” This will display products with high user ratings. Shocking, right? Anyways, it looks good and could be useful!

This was spotted by Saad AK , who shared everything on Twitter – here’s a screenshot of what it looks like!

Read More: Google Tests Interactive Knowledge Panel Box

 

And here’s a video of how it works:

Read More: Google Tests Expandable Local Carousels Again

“Things To Do” Carousel

Google is also testing a new user interface for the “Things to do” carousel so it overlays the results on top of SERPs. So, rather than taking you to a new page and a new set of search results, Google simply puts something else in focus. W

In a tweet, Khushal Bherwani shared a video of the test and called it “Things to do carousel in pop up mode”. Well, that’s a mouthful. Here’s what it looks like:

 

 

I kind of like how it looks. Think about it – you google these kinds of stuff whenever you’re travelling somewhere. This would be a nice way of keeping one tab open instead of 20 and having all the information in one place, such as where to go, how much the tickets cost, etc. Currently, I hope it’s here to stay!

Read More: Google Testing New Featured Snippet Layouts

 

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Google Updates Its Rich Results Content Guidelines

07/04/2022

Google has updated its rich results content guidelines to line up with the general merchant guidelines. The new rich results guidelines disallow widely prohibited and heavily regulated products or products that pose a threat to self or others.

These include, but are not limited to:

  • Weapons
  • Recreational Drugs
  • Tobacco & Vaping Products
  • Gambling Related Products

The new policy is effective immediately.

Read More: Google Releases July 2022 Product Reviews Update

We don’t allow content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious, immediate, or long-term harm to people. This includes content related to firearms and weapons, recreational drugs, tobacco and vaping products, and gambling-related products.

Google said the policy applies to all forms of rich result markup, such as star ratings, prices, and availability information.

This could include goods like fireworks, recreational drugs, and other products that can pose acute threats of physical harm,” – a Google spokesperson told Search Engine Land.

Read More: May 2022 Core Update: More FAQ Rich Results Showing!

Why Is This Important?

If you sell any of these types of products, it’s probably best to remove structured data markup from these pages. Otherwise, the rich results will not appear for these product categories.

Search Engine Land asked Google if they’re planning to send out any manual action within Google Search Console, and they said none will be issued. Instead, Google will only remove the rich results for these types of search results.

Read More: Google Search Quality Rater Guidelines Update

Read More: Google To Remove Generic Rich Results Filter From Performance Report in Search Console
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