It seems like Google is favouring Short Videos over Web stories lately. Glen Gabe and Brodie Clark noticed Google showing more short videos on mobile search, so there might be a chance for Short Videos to totally replace the Web stories. This might be a good time for you to think about whether it’s worth investing in those anymore.
Look out Web Stories, a Short Videos carousel is now ranking for various celebrity names. Very interesting. Includes TikTok, Facebook, and of course YouTube Shorts. @brodieseo pic.twitter.com/mmLfhbzalR
— Glenn Gabe (@glenngabe) May 4, 2022
Short videos were first introduced in November 2020 and started adding video content not only from YouTube, but Instagram, TikTok, and Facebook videos too.
The concept of web stories has been around since the beginning of 2018, but was originally known as AMP Stories, then Visual Stories, and is now officially named Web stories. Just recently, you could have noticed Web Stories showing for competitive key phrases.
Noticed that yesterday also! Looks like short videos are starting to appear more often. I saw a case where both short videos/visual stories were on the same SERP – both were ranking quite high also. Here’s when this format was first tested: https://t.co/bpAo3PhjXe
— Brodie Clark (@brodieseo) May 4, 2022
Google has been testing the implementation of short videos in SERPs for a while now. They explained that by saying how this clear and concise format is great for satisfying specific queries.
As explained by Google Product Manager Danielle Marshak, who oversees videos in search results, a short video is a video that is less than five minutes long and recorded in a vertical aspect ratio. As long as it doesn’t require an app, but can be accessed through an URL, video content is being crawled into and indexed just like any other content.
And this format, it’s really cool because as I mentioned, it is very concise. You can get a lot of information in a short period of time, and you can also get a lot of different views and perspectives…
So we think this kind of content could be useful for a lot of different types of search queries, and we’ve been experimenting with how to show it to users more often. – she had said before.
Looks like Google wants to make everyone happy by offering different options that should help you get specific information in the format that you like the most. And we’re here for it.