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YouTube Surpasses TikTok Shorts Have More Than 1.5 Billion Monthly Video Viewers

author image Written by: Rabije Gashi Corluka           Categories - In The News, Social Media

TikTok’s impact on the social media world is undeniable and it’s been amazing watching it forge trends in media consumption. So much so that other social media giants such as Facebook and YouTube are desperately trying to mimic their platforms and adjust to audiences in love with shorter videos.

Just a while ago, in September last year to be exact,  TikTok bragged about having around a billion monthly users. Not even a year later, YouTube Shorts surpassed TikTok by having 1.5 billion monthly users.

Read More: Facebook Will Be Focusing More On Video Content

Why is that big news? Because YouTube’s global base of monthly users is around 2 billion. That means that three-quarters of monthly users actually engage with YouTube Shorts, the short video format YouTube launched two years ago to compete with TikTok. Talk about flexing!

YouTube says that channels that publish long-form videos, as well as Shorts (which are capped at 60 seconds), have higher watch time and subscriber growth than those who only upload long-form videos.

“While we’re still at the beginning of our journey with Shorts, we know the product will continue to be an integral part of the YouTube experience moving forward,” said Neal Mohan, YouTube’s chief product officer.

Read More: Short Videos Overtaking Search

The Rise Of Shorts

The rise of YouTube Shorts usage has created a new class of “multiformat creators,” that use both short-form and long-form video, and live streams for maximum audience reach. Also, creators are using Shorts to advertise their longer videos by separating segments of them into short-form videos. YouTube has made this easier by providing tools for creating Shorts, including clipping.

Of course, all of this didn’t just come out of nowhere.

YouTube has put a lot of resources into Shorts over the last two years, and even though creators don’t get any ad revenue, they do earn money. The platform has a $100 million “Shorts Fund” which is used to pay creators and expand the feature worldwide. In August last year, YouTube began paying creators for viral short videos up to $10,000 per month.

YouTube Shorts are clearly going to be a big part of the platform going forward, and users seem to be fully on board.

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Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Short Videos Overtaking Search

05/06/2022

It seems like Google is favouring Short Videos over Web stories lately. Glen Gabe and Brodie Clark noticed Google showing more short videos on mobile search, so there might be a chance for Short Videos to totally replace the Web stories. This might be a good time for you to think about whether it’s worth investing in those anymore.

Short videos were first introduced in November 2020 and started adding video content not only from YouTube, but Instagram, TikTok, and Facebook videos too.

The concept of web stories has been around since the beginning of 2018, but was originally known as AMP Stories, then Visual Stories, and is now officially named Web stories. Just recently, you could have noticed Web Stories showing for competitive key phrases.

Read More: SERPs Showing Video Thumbnails When It Shouldn’t

 

Google has been testing the implementation of short videos in SERPs for a while now. They explained that by saying how this clear and concise format is great for satisfying specific queries.

As explained by Google Product Manager Danielle Marshak, who oversees videos in search results, a short video is a video that is less than five minutes long and recorded in a vertical aspect ratio. As long as it doesn’t require an app, but can be accessed through an URL, video content is being crawled into and indexed just like any other content.

And this format, it’s really cool because as I mentioned, it is very concise. You can get a lot of information in a short period of time, and you can also get a lot of different views and perspectives…

So we think this kind of content could be useful for a lot of different types of search queries, and we’ve been experimenting with how to show it to users more often. – she had said before.

Looks like Google wants to make everyone happy by offering different options that should help you get specific information in the format that you like the most. And we’re here for it.

Read More: YouTube Shorts Have More Than 1.5 Billion Monthly Video Viewers
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