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Users Can Now Tip Their Favourite Youtuber Introducing "Super Thanks"

author image Written by: Rabije Gashi Corluka           Categories - In The News

YouTube unveiled their new monetization tool called Super Thanks, formerly known as Viewer applause. Super Thanks lets fans support their favourite channels while giving creators access to a new source of revenue. After a successful test period, this feature will now be available for eligible creators in the YouTube Partner Program.

Viewers in an eligible location can buy a one-time animation on videos and send a personalized comment that will let them stand out in the comment section. They can both donate to their favourite creator and share a message to the world with their colourful comment. In return, creators get an extra source of revenue.

The cost of a Super Thanks depends on the viewer. They can donate from $2 up to $50, depending on their generosity that day. The creators keep 70% of what viewers give.

 

How To Turn On Super Thanks?

To set up Super Thanks you have to:

  • Go to your YouTube Studio desktop and click under Monetization
  • Click the Supers tab
  • In the upper right corner you will see a Super Thanks toggle – simply turn it on.

As soon as you turn Super Thanks on, a Thanks button will automatically appear under your videos, regardless of when they have been posted. It will not appear on live streams or Premieres.

If for any reason you decide to turn off the Super Thanks, the Thanks button will be removed, but you will still be able to see your previous earnings.

Read More: YouTube Shorts Have More Than 1.5 Billion Monthly Video Viewers

How To Manage Super Thanks Comments

If you would like your comment section to consist of Super Thanks comments, you can go to YouTube Studio on desktop and select Comments from the navigation menu on the left where you can filter the content. From your YouTube Studio Dashboard, you can review, reply, like or delete comments.

Reviewing The Super Thanks Revenue

You guessed it – you also do this in YouTube Studio. In the Analytics Section, go to Revenue. Then, under Transaction Revenue, you will be able to see your total Super Thanks earnings.

To see your Super Thanks earning per video, you go to the Content section and select the video you want to check. Then go to Analytics > Revenue and look for SUper Thanks under “Transaction revenue”.

But, what’s the big deal? Why is this important? Because creators are finally starting to get the recognition they deserve. Who knows, maybe ads on YouTube Videos will become a thing of the past now that everyone can help by contributing!

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Meta Updates Its Privacy Policy

06/01/2022

Meta has published an updated version of its Privacy Policy, formerly known as Data Policy. It will offer more clarification of what information they collect, use, and share.

By doing that, Meta is probably trying to respond to revolving privacy regulations around the world, as well as the feedback they got from users and privacy experts.

The revamped Privacy Policy goes into effect in July. It will be more transparent and offer clearer explanations of data security, written in an easy-to-follow language. It will also have more illustrative examples, which should help users better understand the various scenarios their data can be used in.

That will make it easier for them to take action if they choose to.

However, if the users want to take action, they will need to click through the Privacy Policy and inspect all the provided information, which no one ever does. But, Meta is rolling out new in-app notifications that will alert the users of changes.

Read More: Meta Introducing New Monetization Tools For Creators
Photo Source: Social Media Today

“Our goal with this update is to be more clear about our data practices; one way we’ve done this is through additional details and examples throughout. At Meta, we’ve always set out to build personalized experiences that provide value without compromising your privacy. So, it’s on us to have strong protections for the data we use and be transparent about how we use it.” – Meta explained.

Also, Meta’s rolling out new post-level default settings, which should increase your control over your content on Facebook.

Until now, your default audience for posts was based on the audience you chose most recently. Now, if someone selects a default audience, that audience selection will apply to new Facebook posts they share to their timeline unless they select a different audience for that post. Therefore, if you had just made your post a public one, all your subsequent posts would be public too.

By using this new setting, you can be sure you’re sharing your posts with the right people.

Read More: Leaked: Facebook Restructuring Main Feed
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Instagram Updating Its Ranking Algorithm 

04/21/2022

Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.

 

Read More: Instagram’s Main Feed Going Full Screen

Making Sure The Credit Goes To Those Who Deserve It

Instagram announced the following changes:

  • Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
  • Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
  • Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.

“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.

But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.

What Will Affect The Ranking?

The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.

Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.

Posting History Is Also A Factor

Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.

The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.

It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.

 

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