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Google Releases A New Product Reviews Update It Will Take Around 2 Weeks To Fully Roll Out

author image Written by: Rabije Gashi Corluka           Categories - In The News, SEO

The fourth version of the product review update is currently in the process of rolling out. Google released a new search ranking algorithm update named – you guessed it – the July 2022 Product Reviews update, and announced the new version on Twitter:

As mentioned, this is not Google’s first rodeo when it comes to product review updates: the first one launched in April 2021, the second one in December 2021, and the last one launched in March 2022.

Read More: Another Search Ranking Update In The Making?

The Update

As usual, the main focus of the update is on reward content that is unique, creative, and factual instead of being a boring template. The better the product review – the higher the ranking. This of course doesn’t mean the “template” content will be sanctioned or punished whatsoever – think of it as a point-based rewards system. Google is just rewarding content that is better than the rest, as harsh as that might sound.

Read More: Customers Want To See Bad Reviews, Too!

What’s new about the update is that nothing is actually new. It seems like Google is now just making minor adjustments, unlike what they did in March when they were full-on inspecting every little thing.

It will take around two or three weeks for the update to fully roll out.  Since these updates can be big, don’t be surprised if you notice some volatility in ranking.

How To Not Be Negatively Impacted By This Google Update?

Follow Google’s list of best practices. Here are some of them:

  • Flex the expertise – offer expert knowledge about products
  • Show what’s the product like, how to use it, say something interesting about it, valuable information people can use
  • Let your readers know why this product is better than the competition’s one
  • Go in-depth and do research – what are your main selling points? What piece of information would convince your readers to buy the product?
Read More: Google Updates Its Rich Results Content Guidelines

Be original and creative, don’t just put in the specs – no one cares about those – at least not so bad to make the buy. You must offer value and a good reason your product deserves to be in their hands. Do your best, follow Google’s best practices and get a reward with each product review update. The devil really is in the details!

 

Update from the future: High volatility was noticed on August 6th, leading the SEO community to think about how the tremors have something to do with this update. Read more about it here

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Google Product Review Update Still Rolling Out After Two Weeks

04/22/2021

It appears that the Google product review update rollout is taking longer than expected, and is still in the process of rolling out, according to a report from Search Engine Round Table.

Google had first announced the rollout of this new algorithm update two weeks ago in a blog post.

SEO Consultant Glen Gabe, who has been following the rollout closely and reporting updates on Twitter, asked Google’s Public Search Liason, Danny Sullivan, point blank if the update had finished rolling out. Sullivan replied that, as suspected, it has not. 

As we’ve previously reported, the product reviews update was designed to reward higher quality product reviews that “share in-depth research, as opposed to thin content that simply summarizes the product.

It’s important to note that the product reviews update is not a massive core update, so it is expected to have minimal impact on rankings. However, businesses that use reviews extensively as a part of their marketing strategy may experience the brunt of the impact.

Gabe has been tracking the websites impacted by the update and reporting his findings on Twitter, and saw lots of movement around April 9, 15, 17, and 19. Some sites, he said, were only recently impacted later on in the rollout.

READ MORE: Google Rolls Out New Product Reviews Update  

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Google Rolls Out New Product Reviews Update

04/12/2021

UPDATE: Google’s rollout of the product review update is taking longer than expected. You can get the full story here.

Google has rolled out a new search algorithm update that will reward high-quality, in-depth product reviews, according to a recent blog post.

More specifically, the new “product reviews update” is designed to “better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” according to Search Engine Land.

Furthermore, Google will also reward reviews that contain “insightful analysis and original research” and “content written by experts or enthusiasts who know the topic well,” by ranking these types of reviews favourably in search results.

The goal of the Google product reviews update is to encourage reviews that go above and beyond the information you typically see on the web. However, it’s important to note that Google will not be directly penalizing other reviews with “thin content that simply summarizes a bunch of products.”

Reviews that meet the new criteria will inevitably rank higher, but Google says that this should not be seen as a penalty or direct attack against other reviews.

The product reviews update will only affect product review content.

Rest Assured, This is Not a Core Update, Says Google

Google told Search Engine Land that the product reviews update is not a core update. It is simply considered a standalone update that is separate from Google’s regular core updates. However, Google did say that the advice it usually offers when core updates are rolled out is still relevant. This means that brands should continue to focus on producing high-quality content to set themselves up for success.

Other Advice Google Has to Offer

Google also provided some advice and recommendations specific to this new update.

Your product reviews should answer the following questions:

Do your product reviews…

  • Contain expert knowledge about products where appropriate?

  • Convey what the product looks like and how it is used, beyond the manufacturer’s instructions?

  • Provide quantitative measurements to explain how a product performs?

  • Explain what makes the product different from competitors?

  • Discuss other comparable products to explain which items might be best for certain uses?

  • Discuss the benefits and drawbacks of the product?

  • Describe how a product has changed compared to previous versions and list its improvements and issues?

  • Point out important decision-making factors for the product’s category and how the product performs in those areas?

  • Describe how a product has been designed and how this affects the user?

The product reviews update is now officially live for English-language reviews globally.

READ MORE: Google Product Reviews Update Was Really Big For Affiliates & Review Sites  

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