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Google Rolls Out New Product Reviews Update Google Will Now Reward High-Quality, In-Depth Reviews

author image Written by: Nicole McCormick           Categories - In The News, SEO

UPDATE: Google’s rollout of the product review update is taking longer than expected. You can get the full story here.

Google has rolled out a new search algorithm update that will reward high-quality, in-depth product reviews, according to a recent blog post.

More specifically, the new “product reviews update” is designed to “better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” according to Search Engine Land.

Furthermore, Google will also reward reviews that contain “insightful analysis and original research” and “content written by experts or enthusiasts who know the topic well,” by ranking these types of reviews favourably in search results.

The goal of the Google product reviews update is to encourage reviews that go above and beyond the information you typically see on the web. However, it’s important to note that Google will not be directly penalizing other reviews with “thin content that simply summarizes a bunch of products.”

Reviews that meet the new criteria will inevitably rank higher, but Google says that this should not be seen as a penalty or direct attack against other reviews.

The product reviews update will only affect product review content.

Rest Assured, This is Not a Core Update, Says Google

Google told Search Engine Land that the product reviews update is not a core update. It is simply considered a standalone update that is separate from Google’s regular core updates. However, Google did say that the advice it usually offers when core updates are rolled out is still relevant. This means that brands should continue to focus on producing high-quality content to set themselves up for success.

Other Advice Google Has to Offer

Google also provided some advice and recommendations specific to this new update.

Your product reviews should answer the following questions:

Do your product reviews…

  • Contain expert knowledge about products where appropriate?

  • Convey what the product looks like and how it is used, beyond the manufacturer’s instructions?

  • Provide quantitative measurements to explain how a product performs?

  • Explain what makes the product different from competitors?

  • Discuss other comparable products to explain which items might be best for certain uses?

  • Discuss the benefits and drawbacks of the product?

  • Describe how a product has changed compared to previous versions and list its improvements and issues?

  • Point out important decision-making factors for the product’s category and how the product performs in those areas?

  • Describe how a product has been designed and how this affects the user?

The product reviews update is now officially live for English-language reviews globally.

READ MORE: Google Product Reviews Update Was Really Big For Affiliates & Review Sites  

READ MORE: Google Product Reviews Update Goes Live in Search Results  

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Small Google Algorithm Update Rolled Our October 26

10/28/2021

Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:

Semrush:

Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool

SERPmetrics:

SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

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Data Reveals That Google Search Results Have Been 68% More Volatile in 2021

10/22/2021

Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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