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Google Rolls Out New Product Reviews Update Google Will Now Reward High-Quality, In-Depth Reviews

author image Written by: Nicole McCormick           Categories - In The News, SEO

UPDATE: Google’s rollout of the product review update is taking longer than expected. You can get the full story here.

Google has rolled out a new search algorithm update that will reward high-quality, in-depth product reviews, according to a recent blog post.

More specifically, the new “product reviews update” is designed to “better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” according to Search Engine Land.

Furthermore, Google will also reward reviews that contain “insightful analysis and original research” and “content written by experts or enthusiasts who know the topic well,” by ranking these types of reviews favourably in search results.

The goal of the Google product reviews update is to encourage reviews that go above and beyond the information you typically see on the web. However, it’s important to note that Google will not be directly penalizing other reviews with “thin content that simply summarizes a bunch of products.”

Reviews that meet the new criteria will inevitably rank higher, but Google says that this should not be seen as a penalty or direct attack against other reviews.

The product reviews update will only affect product review content.

Rest Assured, This is Not a Core Update, Says Google

Google told Search Engine Land that the product reviews update is not a core update. It is simply considered a standalone update that is separate from Google’s regular core updates. However, Google did say that the advice it usually offers when core updates are rolled out is still relevant. This means that brands should continue to focus on producing high-quality content to set themselves up for success.

Other Advice Google Has to Offer

Google also provided some advice and recommendations specific to this new update.

Your product reviews should answer the following questions:

Do your product reviews…

  • Contain expert knowledge about products where appropriate?

  • Convey what the product looks like and how it is used, beyond the manufacturer’s instructions?

  • Provide quantitative measurements to explain how a product performs?

  • Explain what makes the product different from competitors?

  • Discuss other comparable products to explain which items might be best for certain uses?

  • Discuss the benefits and drawbacks of the product?

  • Describe how a product has changed compared to previous versions and list its improvements and issues?

  • Point out important decision-making factors for the product’s category and how the product performs in those areas?

  • Describe how a product has been designed and how this affects the user?

The product reviews update is now officially live for English-language reviews globally.

READ MORE: Google Product Reviews Update Was Really Big For Affiliates & Review Sites  

READ MORE: Google Product Reviews Update Goes Live in Search Results  

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Data Reveals That Google Search Results Have Been 68% More Volatile in 2021

10/22/2021

Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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Unconfirmed Google Algorithm Update Rolls Out October 15th – October 18th

10/19/2021

Not to sound like a broken record, but, here we go yet again. Google sure knows how to keep the SEO community on its toes, as evidenced by another recent unconfirmed  Google search ranking algorithm update.

For those who haven’t been keeping tabs, this is one of at least six updates to roll out in the last couple of weeks.

The most recent one appears to have rolled out between October 15 and 18, according to Search Engine Journal.

While nothing too crazy seems to have occurred, chatter in the search engine forums shows that many SEOs are experiencing significant effects.

 For instance, some have reported drops in traffic between 20 and 30 percent, along with rankings for their main keyword phrases.

 Here are a few direct quotes taken from WebmasterWorld that support this:

“Huge decline so far this morning in traffic… -20% or so. Haven’t ever seen this happen before….” 

“Starting the morning with a massive decline in USA traffic, -74% at 10:30am. CA -40%, home page down 40%. UK / AU normal. Rather than the usual starting off normal and dropping off a cliff at 8-9am sharp, today traffic has been very low across every hour. This is happening so often now that you really can’t call in an “update”…Google just goes from massive decline to the next 2-3X a week now…traffic has been abysmal since September 14th.”

“Search is down 30% and direct is down 35% as of 12:30pm today…what a freakin catastrophe Google is every day now.”

 “Even for a Saturday this is very quiet, 15 hours of my Googleday gone and traffic at 26% of average. The last 3-4 hours of my Friday night were also quiet.”

 “Saturday traffic was relatively normal, but today USA and UK traffic are both down more than 40%. My daily home page traffic is perpetually down for weeks, sometimes by as much as 60% on any given day. This was also the case in June, when my home page would just vanish from the SERPs every other day.”

Here’s what the tracking tools had to say:

Semrush:

SERPmetrics:

Advanced Web Rankings:

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