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Google Product Review Update Still Rolling Out After Two Weeks Majority of Websites Can Expect Minimal Impact

author image Written by: Nicole McCormick           Categories - In The News, SEO

It appears that the Google product review update rollout is taking longer than expected, and is still in the process of rolling out, according to a report from Search Engine Round Table.

Google had first announced the rollout of this new algorithm update two weeks ago in a blog post.

SEO Consultant Glen Gabe, who has been following the rollout closely and reporting updates on Twitter, asked Google’s Public Search Liason, Danny Sullivan, point blank if the update had finished rolling out. Sullivan replied that, as suspected, it has not. 

As we’ve previously reported, the product reviews update was designed to reward higher quality product reviews that “share in-depth research, as opposed to thin content that simply summarizes the product.

It’s important to note that the product reviews update is not a massive core update, so it is expected to have minimal impact on rankings. However, businesses that use reviews extensively as a part of their marketing strategy may experience the brunt of the impact.

Gabe has been tracking the websites impacted by the update and reporting his findings on Twitter, and saw lots of movement around April 9, 15, 17, and 19. Some sites, he said, were only recently impacted later on in the rollout.

READ MORE: Google Rolls Out New Product Reviews Update  

READ MORE: Google Announces Product Reviews Algorithm Update   

READ MORE: Google Product Reviews Update Still Seems To Be Rolling Out  

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Data Reveals That Google Search Results Have Been 68% More Volatile in 2021

10/22/2021

Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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Unconfirmed Google Algorithm Update Rolls Out October 15th – October 18th

10/19/2021

Not to sound like a broken record, but, here we go yet again. Google sure knows how to keep the SEO community on its toes, as evidenced by another recent unconfirmed  Google search ranking algorithm update.

For those who haven’t been keeping tabs, this is one of at least six updates to roll out in the last couple of weeks.

The most recent one appears to have rolled out between October 15 and 18, according to Search Engine Journal.

While nothing too crazy seems to have occurred, chatter in the search engine forums shows that many SEOs are experiencing significant effects.

 For instance, some have reported drops in traffic between 20 and 30 percent, along with rankings for their main keyword phrases.

 Here are a few direct quotes taken from WebmasterWorld that support this:

“Huge decline so far this morning in traffic… -20% or so. Haven’t ever seen this happen before….” 

“Starting the morning with a massive decline in USA traffic, -74% at 10:30am. CA -40%, home page down 40%. UK / AU normal. Rather than the usual starting off normal and dropping off a cliff at 8-9am sharp, today traffic has been very low across every hour. This is happening so often now that you really can’t call in an “update”…Google just goes from massive decline to the next 2-3X a week now…traffic has been abysmal since September 14th.”

“Search is down 30% and direct is down 35% as of 12:30pm today…what a freakin catastrophe Google is every day now.”

 “Even for a Saturday this is very quiet, 15 hours of my Googleday gone and traffic at 26% of average. The last 3-4 hours of my Friday night were also quiet.”

 “Saturday traffic was relatively normal, but today USA and UK traffic are both down more than 40%. My daily home page traffic is perpetually down for weeks, sometimes by as much as 60% on any given day. This was also the case in June, when my home page would just vanish from the SERPs every other day.”

Here’s what the tracking tools had to say:

Semrush:

SERPmetrics:

Advanced Web Rankings:

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