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Google Product Review Update Still Rolling Out After Two Weeks Majority of Websites Can Expect Minimal Impact

author image Written by: Nicole McCormick           Categories - In The News, SEO

It appears that the Google product review update rollout is taking longer than expected, and is still in the process of rolling out, according to a report from Search Engine Round Table.

Google had first announced the rollout of this new algorithm update two weeks ago in a blog post.

SEO Consultant Glen Gabe, who has been following the rollout closely and reporting updates on Twitter, asked Google’s Public Search Liason, Danny Sullivan, point blank if the update had finished rolling out. Sullivan replied that, as suspected, it has not. 

As we’ve previously reported, the product reviews update was designed to reward higher quality product reviews that “share in-depth research, as opposed to thin content that simply summarizes the product.

It’s important to note that the product reviews update is not a massive core update, so it is expected to have minimal impact on rankings. However, businesses that use reviews extensively as a part of their marketing strategy may experience the brunt of the impact.

Gabe has been tracking the websites impacted by the update and reporting his findings on Twitter, and saw lots of movement around April 9, 15, 17, and 19. Some sites, he said, were only recently impacted later on in the rollout.

READ MORE: Google Rolls Out New Product Reviews Update  

READ MORE: Google Announces Product Reviews Algorithm Update   

READ MORE: Google Product Reviews Update Still Seems To Be Rolling Out  

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Small Google Algorithm Update Rolled Our October 26

10/28/2021

Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:

Semrush:

Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool

SERPmetrics:

SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

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Data Reveals That Google Search Results Have Been 68% More Volatile in 2021

10/22/2021

Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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