fbpx

March 2022 Product Reviews Update Now Rolled Out Here's What To Do If It Broke Something

author image Written by: Rabije Gashi Corluka           Categories - In The News, SEO

Nineteen days after Google launched the third version of the product reviews update, it is now finished rolling out.

According to data providers, the update was much smaller than the one in December, but it still did manage to cause some fluctuations in rankings and impact organic traffic.

If you have products review on your website, it would be a good idea to check if your organic traffic improved, declined, or remained unchanged.

In the long run, you should definitely put more effort into your product and make it special, let it stand out on the web.

What To Do If You’re Affected

Those who were affected by this update probably felt it very strongly, but the chatter within the community was not as widespread as it was for the December update.

Google has provided advice on what you should consider if you are negatively impacted by this product reviews update.

Along with focusing on providing users with insightful and useful, expert-written content, you should also think about two things: multimedia and multiple sellers.

If you ask Google, you should provide evidence in your product review. Add visuals, audio, and links of you using the product –  show your expertise.

Also, add include links from multiple sellers. That will give readers more choice and help with your trustworthiness.

Include helpful details and specifics, show how the product is actually used and include information beyond the manufacturer’s. Explain why is that product better than the competition.

Take a look at Google’s best practices to use when writing a high-quality product review

In its third update to the products reviews, Google also added three new tips:

  • Product reviews apply to all forms of review content, but because ranked lists tend to be shorter, you may want to demonstrate expertise and emphasize authenticity more concisely. Including original images from tests you’ve done with the product and citing pertinent results are good ways to demonstrate this.
  • If you recommend a particular product as the best overall or the best for a particular purpose, be sure to explain to the reader why you feel that is the case.
  •  The combination of a ranked list of related products and in-depth reviews of each product can be very effective. If you were to write both, make sure the ranked list has enough useful content to stand on its own.

This update’s goal is to promote review content that is much more than basic, dry, templated information you find on the web.

According to Google, these types of product reviews will be promoted in search results. So, why not benefit from the situation and do your best to get a fresh organic search result rank?

For now, Google is not punishing those who have a simplified summary of products. But, if there is better-written content out there, it will beat you and get the rank – so, you’re not punished, but they are rewarded.

So, go, check, rewrite and get that ranking!

Update from the future: In July 2022, Google started rolling out the fourth Product Review Update. Read more about it here.

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Google Helpful Content Update Still Rolling Out

08/30/2022

Update from the future: Two weeks after it started rolling out, the Helpful Content Update is still not showing big ranking changes. Danny Sullivan said the update might get stronger with the next core update. Read more about that here.

More than a week ago, Google announced its biggest drop of the decade – an algorithm update so important no one was ready for. Glenn Gabe shared about this on Twitter, and Barry Schwartz reported on this on Search Engine Land.

Google Helpful Content update is now rolling out and should almost be over.

But, you never know with Google. Just because the update should be rolled out and done in cca two weeks,  the impacts of it and fluctuations can be seen weeks after.

It’s always a good idea to monitor your Google visibility, traffic and ranking and act accordingly. But, sometimes, especially while the updates are in the process of rolling out, it’s better to wait.

What Is Google Helpful Content update?

A sitewide signal that targets websites with high amounts of low-quality content. When I say low quality, I mean not helpful content. What Google means by the same term is: content written for search engines instead of humans.

So, if your content was not directed to humans first and is not helpful to them, but you hit all the right points for Google to rank it well, this update will probably make your website plummet.

The rollout of this update started on August 25th and Google will let us know when it’s finished rolling out.

What If your Website Is affected by this update?

There is a list of questions you can ask yourself about the content on your website. Google shared that a while ago. Some of them are:

  • Do you have an audience that will find your content useful?
  • Does your content show first-hand expertise and a depth of knowledge?
  • Does your site have a primary purpose or focus?
  • Will a person leave your website feeling they’ve learned enough about a topic you wrote about?
  • Will someone reading your content leave feeling like they’ve had a satisfying experience?
  • Are you keeping in mind our guidance for core updates and for product reviews?

Think about these questions. If you answered “yes” to them, chances are – you’re good. If not – you will likely be hit and it will take some time to recover. But, you still have to make changes to your content.

So Far, the Rollout Is Pretty Slow

Given that the update is pretty big and important, everyone thought the hit will be fast and brutal. But at the moment, everything seems kind of calm. For now, most of the chatter in the SEO community doesn’t seem concerning. Is this just the calm before the storm?

Update from the future: The Google Helpful Content Updatefinsihed rolling out on September 9th! Even though not a lot of people reported seeing major fluctuations, the update is still valuable and very important. Read more about it here and find out what to do if you were hit!

 

read more

Google Releases A New Product Reviews Update

07/29/2022

The fourth version of the product review update is currently in the process of rolling out. Google released a new search ranking algorithm update named – you guessed it – the July 2022 Product Reviews update, and announced the new version on Twitter:

As mentioned, this is not Google’s first rodeo when it comes to product review updates: the first one launched in April 2021, the second one in December 2021, and the last one launched in March 2022.

Read More: Another Search Ranking Update In The Making?

The Update

As usual, the main focus of the update is on reward content that is unique, creative, and factual instead of being a boring template. The better the product review – the higher the ranking. This of course doesn’t mean the “template” content will be sanctioned or punished whatsoever – think of it as a point-based rewards system. Google is just rewarding content that is better than the rest, as harsh as that might sound.

Read More: Customers Want To See Bad Reviews, Too!

What’s new about the update is that nothing is actually new. It seems like Google is now just making minor adjustments, unlike what they did in March when they were full-on inspecting every little thing.

It will take around two or three weeks for the update to fully roll out.  Since these updates can be big, don’t be surprised if you notice some volatility in ranking.

How To Not Be Negatively Impacted By This Google Update?

Follow Google’s list of best practices. Here are some of them:

  • Flex the expertise – offer expert knowledge about products
  • Show what’s the product like, how to use it, say something interesting about it, valuable information people can use
  • Let your readers know why this product is better than the competition’s one
  • Go in-depth and do research – what are your main selling points? What piece of information would convince your readers to buy the product?
Read More: Google Updates Its Rich Results Content Guidelines

Be original and creative, don’t just put in the specs – no one cares about those – at least not so bad to make the buy. You must offer value and a good reason your product deserves to be in their hands. Do your best, follow Google’s best practices and get a reward with each product review update. The devil really is in the details!

 

Update from the future: High volatility was noticed on August 6th, leading the SEO community to think about how the tremors have something to do with this update. Read more about it here

read more