Customers Want To See Bad Reviews, Too! Here's What Makes A Review Trustworthy

author image Written by: Rabije Gashi Corluka           Categories - Digital Marketing, Uncategorized

Around 88 per cent of people are more likely to look past a negative review if they see a business has responded to it and properly addressed the issue, according to a recent survey by Yelp.

The survey included 1500 people in the US and showed that most of the respondents,  59 per cent of them to be exact, think that a good review consists of a written post and a star rating. The results also show that 97 per cent think that this kind of review is the most helpful type of online review for local businesses.

According to the survey, review readers usually read around five reviews of a business before deciding to support it. That means that new customers aren’t easily scared off by businesses with a few bad reviews.

Things to consider

Nine in 10 respondents are more likely to overlook past a negative review if the business addressed the issue and responded to it. 33% of them will update the bad review if you reply with a personalized message within the first 24 hours. Reviewers also have an opinion on asking for a review, too – 64 % of them said that asking for a review makes it more biased and they are not likely to trust it.  Yet, 71% of the respondents say that they will write a review if they are offered a discount. What you should have in mind is Google’s policies about review solicitation and that discouraging a customer from writing a negative review is prohibited.

Why is this important?

Even though you can’t do much to control the reviews, this research can help you plan a strategy on how to deal with (and recover from!) negative reviews. Responding with a personalized message, being honest and respectful, and not stopping your current customers from writing bad comments can help with your potential customers. Often, a quality product is not good enough so you have to be mindful of your customer service and the overall image of your brand.

Read More: Google Releases July 2022 Product Reviews Update

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Shopify Unite Previews Features For Developers, Merchants


Shopify announced plenty of exciting news and features at its Shopify Unite event in Toronto, ON, on June 29.

Shopify Unite is an annual summertime conference held to show what the future holds for the ecommerce platform and the developers and merchants who use it.

According to Shopify, this year’s conference was about “the infrastructure, tooling, and technologies that make the future of commerce possible.”

“The internet is the world’s largest city, and Shopify is building its commerce infrastructure,” said Tobi Lütke, CEO of Shopify. “Especially over the past year, we saw independent businesses succeed by showing up creatively and uniquely in this city. The future of commerce on the internet relies on creative expression at every touchpoint.”

Read below to learn about some of the announcements that may interest digital merchants and web developers.

Zero Revenue Share For Shopify Apps

The Shopify App Store contains plenty of free and paid plugins that Shopify users can install to transform their website.

Previously, those who published apps to the online store would have to agree to a 20 percent revenue share with the company, meaning they would forfeit 20 percent of their earnings.

Now, Shopify has announced that publishers or developers whose apps make less than one million dollars will not have to share any of their revenue – and those who make more than one million dollars will only have to start sharing 15 percent.

New Online Store

Shopify is relaunching its online store, aptly calling it ‘Online Store 2.0.’

“In the past year, we’ve seen traffic double across online stores, as shoppers turned more and more to online shopping during the pandemic,” the company explained in a blog post. “In today’s world, how a merchant’s store shows up online has never been more important.”

The new launch will include an “updated theme architecture” to ensure that merchants and developers have an improved experience, including more customization.

The ‘sections’ feature will be made available to more pages on users’ sites – previously, it was only for use on home pages.

Shopify says it will be easier for merchants to be integrated into apps without having to use any code. Additionally, users will be able to add apps’ supporting assets to their theme app extensions for fasting hosting using Shopify’s CDN.

Theme Store Relaunch

Shopify’s dedicated theme store has not accepted submissions since 2018 – but the company announced that it will soon relaunch the platform for theme creators.

Shopify says creators will not have to share their revenue, similarly to how the company is structuring its app store. Instead, creators will have to a pay a one-time fee of $99 USD in order to have the ability to submit themes.

Shopify Checkout Made Easier With Apps

Shopify Checkout is an important feature for Shopify stores – it allows shoppers and merchants to have successful transactions.

Previously, Shopify Checkout only allows users to make small changes through the ‘editor’ portal – and more prominent changes can be made if users have a Shopify Plus account.

Soon, Shopify says all users will be able to make significant changes to their Checkout service.

“These new capabilities will let you build whatever it is merchants need, from simple customizations, all the way to complex user interfaces (UI) and business logic,” the company said. “This update includes checkout extensions, changes to Shopify Scripts, and a new payments platform.”

Shopify plans to elaborate on all of these announcements and more during a ‘town hall’ event on July 15.

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Facebook Announces Four New Ecommerce Features


Facebook has become a hot spot for online retail in recent years – and the company’s most recent announcement shows that they will continue to support the evolution of ecommerce.

That’s because Facebook is launching four new ecommerce features across its various platforms, CEO Mark Zuckerberg announced on June 22.

It’s no secret why the company is paying so much attention to the retailers using its platforms. In a survey, 74% of people indicated that they use Facebook to discover brands and products online – and 86 percent said they’ve purchased items found on Facebook in categories like fashion, beauty, furniture, or electronics.

Learn more about Facebook’s next steps for online retailers below.

Facebook Shops Are Expanding

Facebook launched ‘Shops’ in May – the mobile feature allows businesses to easily create online stores using Facebook or Instagram for free.

Now, the company is rolling out the feature to even more users. Plus, businesses in many countries can show their shop on WhatsApp.

Instagram Debuts Customer Review Option

Customer reviews are a staple in the ecommerce world. Instagram is the latest platform to take part in the review phenomenon.

Users will soon be able to post photos, videos, and written reviews to Instagram’s ‘Shops’ pages.

New Ad Type For Facebook

A new ad format will allow shops to reach potential customers in a new way on Facebook. The platform will launch personalized shop ads, which target users based on their prior shopping activity, sending them where they are most likely to make a purchase.

Augmented Reality Ads Are Finally Coming

One of the latest ecommerce trends has captured the interests of eager shoppers and tech fanatics. We’re talking about augmented reality, or AR.

Facebook is developing new APIs to help brands launch web-based experiences that use AR technology to let users “try on” clothing or other items, mimicking an in-store experience.

Facebook plans to make it easier for beauty brands to participate. The company is also bringing AR to ads, which will encourage users to try on items that might appeal to them as shoppers.

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