Celebrations are in order! After seven long weeks of rolling out, the long-awaited Google Page Experience is now finally live.
The update is currently fully live in Google Search and Top Stories and will go live in the Google News App in one week.
Google announced the news yesterday on Twitter, stating:
“The page experience rollout is complete now, including updates to Top Stories mobile carousel. Changes to Google News app have started to rollout as well and will be complete in a week or so.”
The page experience rollout is complete now, including updates to Top Stories mobile carousel. Changes to Google News app have started to rollout as well and will be complete in a week or so.
— Google Search Central (@googlesearchc) September 2, 2021
The news comes slightly later than expected, as Google Public Search Liason, Danny Sullivan, had previously commented on Twitter that we could expect the update to finish rolling out at the end of August.
@JohnMu would know better but I think we said end of August which hasn’t ended yet.
— Danny Sullivan (@dannysullivan) August 25, 2021
For those whose memory needs a refresher,
the Google page experience update has been a long time coming. It was first announced in May 2020, with Google stating that rollout would begin by May 2021, but it ended up being delayed.
It finally began rolling out on July 15, with the expectation that the process would take around 2.5 months.
The main purpose of the update was to implement ‘Core Web Vitals’ in search rankings. This includes:
Mobile-friendliness, Safe Browsing
Fortunately, it does not appear that this has dramatically affected rankings. However, yesterday, we reported that ranking fluctuations experienced this week could be caused by a new algorithm update. It’s now possible that those changes could be related to the Page Experience Update.