Google Page Experience Update Completes 7-Week Rollout Update is Now Fully Live in Google Search and Top Stories

author image Written by: Nicole McCormick           Categories - In The News, SEO

Celebrations are in order! After seven long weeks of rolling out, the long-awaited Google Page Experience is now finally live.

The update is currently fully live in Google Search and Top Stories and will go live in the Google News App in one week.

Google announced the news yesterday on Twitter, stating:

“The page experience rollout is complete now, including updates to Top Stories mobile carousel. Changes to Google News app have started to rollout as well and will be complete in a week or so.”

The news comes slightly later than expected, as Google Public Search Liason, Danny Sullivan, had previously commented on Twitter that we could expect the update to finish rolling out at the end of August.

For those whose memory needs a refresher,

the Google page experience update has been a long time coming. It was first announced in May 2020, with Google stating that rollout would begin by May 2021, but it ended up being delayed.

READ MORE: Google Page Experience Update Pushed Back To June  

It finally began rolling out on July 15, with the expectation that the process would take around 2.5 months.

READ MORE: LAUNCHED: Google’s Page Experience Update Begins Rollout

The main purpose of the update was to implement ‘Core Web Vitals’ in search rankings. This includes:

  • Page Speed

  • Mobile-friendliness, Safe Browsing

  • Https

  • Intrusive Interstitials

  • Layout Shifts

Fortunately, it does not appear that this has dramatically affected rankings. However, yesterday, we reported that ranking fluctuations experienced this week could be caused by a new algorithm update. It’s now possible that those changes could be related to the Page Experience Update.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Small Google Algorithm Update Rolled Our October 26


Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:


Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool


SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

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Data Reveals That Google Search Results Have Been 68% More Volatile in 2021


Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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