Google Page Experience Update Completes 7-Week Rollout Update is Now Fully Live in Google Search and Top Stories

author image Written by: Nicole McCormick           Categories - In The News, SEO

Celebrations are in order! After seven long weeks of rolling out, the long-awaited Google Page Experience is now finally live.

The update is currently fully live in Google Search and Top Stories and will go live in the Google News App in one week.

Google announced the news yesterday on Twitter, stating:

“The page experience rollout is complete now, including updates to Top Stories mobile carousel. Changes to Google News app have started to rollout as well and will be complete in a week or so.”

The news comes slightly later than expected, as Google Public Search Liason, Danny Sullivan, had previously commented on Twitter that we could expect the update to finish rolling out at the end of August.

For those whose memory needs a refresher,

the Google page experience update has been a long time coming. It was first announced in May 2020, with Google stating that rollout would begin by May 2021, but it ended up being delayed.

READ MORE: Google Page Experience Update Pushed Back To June  

It finally began rolling out on July 15, with the expectation that the process would take around 2.5 months.

READ MORE: LAUNCHED: Google’s Page Experience Update Begins Rollout

The main purpose of the update was to implement ‘Core Web Vitals’ in search rankings. This includes:

  • Page Speed

  • Mobile-friendliness, Safe Browsing

  • Https

  • Intrusive Interstitials

  • Layout Shifts

Fortunately, it does not appear that this has dramatically affected rankings. However, yesterday, we reported that ranking fluctuations experienced this week could be caused by a new algorithm update. It’s now possible that those changes could be related to the Page Experience Update.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

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