A major algorithm update previously scheduled to launch in May has now been pushed back to June of this year.
The Page Experience algorithm update, which was announced in November 2020, will see the Core Web Vitals become ranking signals when it is eventually rolled out.
The update will also see changes made to Google News related to Accelerated Mobile Pages (AMP). Specifically, Google will expand the use of non-AMP content across news.google.com, along with its mobile apps. Google is also expected to remove AMP badges that indicate AMP content.
In a blog post, Google confirmed that the Page Experience algorithm update will begin rolling out around mid-June 2021, but would not start affecting rankings until the end of August.
The reason Google is rolling out the update gradually is so that it can monitor the impact the update may have along with any unexpected issues that may arise.
“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”
The delay is good news for marketers and site owners, as it gives them an extra month to prepare for the shakeup.
Fortunately though, most websites will not experience any drastic changes when this update rolls out, according to Google.
The reason for this is that page experience will only be one of many factors Google takes into consideration when ranking websites.
Stay tuned for more info in the coming weeks.