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Potential Google Search Ranking Algorithm Update Rolled Out September 1 Small Update Has Yet to Be Confirmed by Google

author image Written by: Nicole McCormick           Categories - In The News, SEO

Here we go again! Based on chatter within the SEO community and signs of fluctuation on tracking tools, it appears that we may be in the midst of another Google algorithm update that began on September 1.

Barry Schwartz from Search Engine Roundtable reported that, based on his observations, an update likely “touched down for a short period of time and then slowed down.”

“There are not a huge number of complaints, but the tools are picking up on the fluctuations in the Google search results,” wrote Schwartz.

As of right now, it is not known what this update may be targeting, as Google typically remains tight-lipped when it comes to smaller algorithm updates. And, as usual, Google has not yet issued a confirmation that an update is rolling out.

Here are some comments that discuss the update that were recently posted to forums on WebmasterWorld and Black Hat World.

“Yes, the traffic has been very unstable and poor quality. Huge drop in my home page and some landing pages since the weekend, USA traffic down 30% today at 11:30am. It usually ticks up by end of day somewhat, with an odd burst at 10pm and later…all insane manipulated traffic patterns. Meanwhile, plenty of traffic from countries I don’t serve. I had an inquiry for shipping to Kenya this morning but almost nothing from the USA for weeks.”

“On my side, since yesterday everything has been going very badly. Drop followed by drops…”

“Indexing slower than usual for anyone else?”

“I had drop (about %30)… now writing Im adding quality articles and guest posts to recover…”

Schwartz also posted screen grabs that show some changes taking place on September 1.

Mozcast report Sept 1

SERP Metrics report Sept 1

SEM Rush report Sept 1

That’s all we know right now, but we’ll keep you posted should there be any big updates. What are your thoughts on this? Have you noticed any big ranking changes this week?

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Small Google Algorithm Update Rolled Our October 26

10/28/2021

Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:

Semrush:

Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool

SERPmetrics:

SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

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Data Reveals That Google Search Results Have Been 68% More Volatile in 2021

10/22/2021

Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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