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LAUNCHED: Google’s Page Experience Update begins rollout Update will rollout gradually until August, Google says

author image Written by: Wade Morris           Categories - Digital Marketing, In The News, SEO

SEOs have been patiently waiting for Google’s Page Experience Update since it was announced last November – and finally, it’s here.

More specifically, Google announced that it has begun a two-and-a-half-month rollout for the update, hoping to have it completed in August.

Notably, the update will see the implementation of ‘Core Web Vitals’ in search rankings. These are metrics that sites can improve to make their sites more accessible and functional for users. Specifically, the Core Web Vitals are:

  • Largest Contentful Paint (LCP), or how quickly content loads

  • First Input Delay (FID), or how quickly a page can become interactive

  • Cumulative Layout Shift (CLS), or how little unexpected movement of visual elements there is

In other words, in order to perform well, websites should load quickly, become interactive quickly, and have few elements that move unexpectedly.

Additionally, the update will see the removal of the ‘AMP badge.’ AMP is an HTML framework that developers often use to improve the speed of their sites. Moving forward, AMP will not be required to use the Google News app or Google’s News website.

Google is also updating its ‘Top Stories’ carousel feature. It will include all news content as long as the content meets Google’s guidelines for news.

Experts suggest that this update won’t lead to any drastic results – at least not right away.

Google Webmaster Trends Analyst John Mueller told one user that the slow nature of the rollout should prevent any quick drops:

Prominent SEO writer Barry Schwartz wrote that the launch hasn’t brought forth any major shift in SERP results so far:

“So far we don’t see much in terms of ranking changes from this page experience update,” he wrote. “I checked the forum and community chatter as well as the tracking tools. All are quiet on the ranking fluctuation part.”

We can expect more developments to arise over the next two months.

Learn more about Core Web Vitals and Page Experience.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

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