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Videos Shorter Than 15 Min To Become Reels

As Instagram Reels are having a moment now, the social media platform will turn every video shorter than 15 minutes into a Reel. If your account is public and you’re about to post a video to your profile, Instagram will show you an alert. The alert will – you guessed it – alert you about your video being shared in the Reels category and will offer you some suggestions on how to make the video even better.

This is weirdly happening at the same time as Facebook is restructuring its main feed and shifting its focus to Reels while making the Home Tab a discovery engine. Read more about it here. 

Also, other people will be able to use the sound from your Reel and turn it into a Reel of their own – they can make a remix out of your Reel, or download it as a part of their remix. The remixing option can be turned off – said Instagram in the official announcement.

Here’s what the alert will look like:

Photo source: Instagram Blog


Mmmm…This The Remix?

If you were caught off-guard by these remixes above – there’s no need to panic.

In addition to the new video policy, Instagram is also expanding its tools. Now they unveiled the Remix option, which should help you with making your videos more compelling and creative. Using this tool, you can collaborate with others on the platform. Now, Instagram’s offering:

  1. Remix For Photos – you’ll be able to remix public photos. I guess this means some kind of photo editing? We’ll find out for sure.

  2. Expanded Remix Layouts – this sounds like the duet option on TikTok.

  3. Add Your Clip – this just means you’ll be able to add your video to an existing Reel and create a unique, new Reel.

Photo source: Instagram Blog


Instagram also added some templates that will help you create reels when you run out of ideas. Also, there’s the Dual option, which lets you use both your front and back camera while recording. You can use that option in the Instagram camera.

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