Instagram's Main Feed Going Full Screen Attempting To Look More Like TikTok

author image Written by: Rabije Gashi Corluka           Categories - In The News, Social Media

Instagram will soon begin testing a screen redesign for its main feed, Meta’s CEO Mark Zuckerberg announced via an Instagram story.

He expressed that “photos are still an important part of Instagram” and said that Instagram was trying to find ways to improve how photos will be shown in this full-screen feed. He didn’t specify or give any details on how they’ll do it.

However, it’s funny to see two opposing opinions and statements, because we clearly remember Adam Mosseri saying how Instagram is no longer a photo-sharing app and how videos are top priorities.

Here’s what Zuck had to show us:

Photo Source: Instagram Screenshot obtained by Search Engine Journal

As you can see from the picture, a small area at the bottom is reserved for navigation, every other element is on top of the content. Some say it looks very much like TikTok. We’ll see what this will look like with photos since they’re not currently being uploaded in full-screen format dimensions.

Techcrunch reports that in the test version, Instagram applied a blurred, gradient border to make the photos blend in. People complained about it so we’ll just have to wait and see what Insta will do about that.

Read More: Instagram Introduces Digital Collectibles

Top Latest Instagram Updates

Instagram has been working pretty hard to keep us on our toes. We’re caught looking to see what they have in mind not only for competing with TikTok but for staying relevant and up to date with the time by developing and offering new features for creators, parents, and regular mortals like you and me, etc.

Check out these recent updates Instagram had in store.

Parental Control

This feature is rolling out in seven more countries in the world – the UK, Japan, Australia, Ireland, Canada, France, and Germany. With this feature, parents can start supervising their child’s Instagram account and set periods during the week when the child can use the social media platforms.

Parents will also be given information on when their child reports something on Instagram. Both parents must agree to turn on the feature.

Take A Break Feature & Nudges

This feature encourages creators to raise awareness about mental health and lets you know how much time you’ve spent on Instagram. It will also encourage you to do something else instead of scrolling through your feed.

You will be notified if you spend too much time on one topic and Instagram will suggest you explore another topic. This might be a cool way of discovering new things on Instagram.

Read more: Instagram Updating Its Ranking Algorithm

Features For Creators

As more creators use Instagram, the platform has rolled out tons of new features designed specifically for them.

Read More: Instagram Announces New Methods For Creators To Earn Money


Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Instagram Introduces Digital Collectibles


Instagrams’s NFT display options are finally getting their initial release, almost a year after they first started working on it.

Instagram chief Adam Mosseri announced that the company is holding initial testing of its new NFT features with a select group of US creators. Integrations will be offered for Ethereum and Polygon, with Flow and Solana to follow. To verify ownership, NFT owners will be able to connect their Rainbow, Trust Wallet, and MetaMask accounts. Instagram says that there will be no fees associated with posting or sharing a digital collectible on Instagram.

Digital Collectibles Feature

The feature includes:

  • Connecting a digital wallet – after connecting their wallets, creators and collectors will be able to choose which NFT from their wallet they want to share on Instagram
  • Sharing digital collectibles – once shared, the digital collectible will have a shimmer effect and will be able to show public information, like the description of the NFT.
  • Automatic tagging of both the creator and collector – if their privacy setting allows it, both creators and collectors can be automatically credited in the digital collectible post.
Photo Source: Instagram Official Blog

Users will be able to show their NFTs on the main feed, within Stories or in DMs. there will also be a new tab added, that will have a tick inside of a hexagon which will mean that the NFTs are verified. The same hexagon tick will be included on NFT images within the main post feed.

Read More: Meta Introducing New Monetization Tools For Creators
Photo Source: Instagram Official Blog

Eventually, Instagram plans to integrate bidding into the process as well.

All of this seems like a great effort to keep up with the market even though the NFT trading has been declining recently. According to a recent report in The Wall Street Journal, NFT sales declined by 92% since September, while active wallets declined by 88% since November.

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Instagram Announces Subscription Option For Creators


The head of Instagram, Adam Mosseri, went to Twitter and announced a new feature for the app. This time – subscriptions.

This is part of the plan of Instagram’s “building for teens and creators”, that Mosseri announced at the beginning of the year. Subscriptions are of course targeted for creators, in the hope it will bring them a “predictable income”.

Currently, the feature is in its test phase, meaning it is only available for a few creators and three major integrations in the US.

“Subscriptions are one of the best ways to have a predictable income – a way that is not attached to how much reach you get on any given post, which is inevitably going to go up and down over time,” – said Mosseri.

The subscription feature currently offers Subscriber Stories, Subscriber Lives and Subscriber Badges.

  • Subscriber Stories

Allows the creators to share a particular story just to their subscribers who will get exclusive access. They’ll be marked with a purple ring to let subscribers know the story has limited access and can only be seen by them.

  • Subscriber Live

A creator can go live just to their subscribers – just like with the stories.

  • Subscriber Badge

Every subscriber will get a purple indicator (a crown) so that creators can identify them in comments, DMs and anywhere else on Instagram.

Instagram Supscription Screenshots_PHOTO: Instagram

Mosseri says he hopes to expand these features over time “because it’s important that the subscriptions are integrated throughout the entire Instagram experience”.

Instagram also thinks creators should “own” their subscribers and want them to be able to take their subscriber list and bring them off of Instagram to other apps or websites that don’t necessarily have to be built by Facebook. To achieve that, Instagram is trying to figure out a way for creators to do so.

Why Is This Happening?

It is safe to assume that Instagram is trying to offer more monetization possibilities for creators to prevent them from leaving to Youtube and TikTok. Instagram is giving them the option to develop a deeper connection with their most engaged followers, but also bring them a recurring monthly income.

The parent company, Meta, says it won’t be taking any cut of the fees from subscriptions till at least 2023. Google and Apple, however, will deduct 30% of all in-app purchases in fees.




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