Twitter To Become ‘The Everything App’ Musk says the platform is getting a makeover

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, Social Media

Hot off the press is more news about Twitter!

Lately, almost every other day, we hear a new update from the land of Twitter. Its new leader, Elon Musk, has big plans for monetizing the platform, using the ad options and offering Twitter Blue. Musk has just announced a new set of options and features he plans to add to Twitter.

Read More: Twitter Rolls Out New Targeting Features

Since Musk wants his team to work day and night, it’s no surprise they met over the weekend to review the new set of features. Musk tweeted a slide deck from the meeting, inferring that Twitter will become the Everything App.

The new features included in the app were listed in Musk’s tweet attachment as follows:

  • Longform tweets
  • Advertising as Entertainment
  • Video
  • Encrypted DMs
  • Relaunch Blue Verified
  • Payments

Screenshot from: twitter.com/elonmusk, November 2022.

H2: From Encrypted DMs to Longform Tweets

It’s safe to say that Musk is on a mission to make Twitter the go-to social platform. But his tweet provided little context as to when we might see these features. What we did get were clues in the images of the slide deck.

Longform tweets for example, in the image, Musk has included a snippet of Twitter’s notes feature. Considering the plans to bring more videos to the app, one could speculate about the return of Vine.

Search Engine Journal reports that this seems to be in line with Musk’s recent tweets and belief that YouTube Shorts could be challenged.

Perhaps the most interesting feature of all would be advertising as entertainment. Search Engine Journal reports they’ve seen this done before with Buzzfeed and quizzes but this type of viral advertising has the potential to take over on Twitter.

Read More: The Future Of Twitter’s Monetization

As for encrypted DMs, well it’s pretty much the standard these days, so it’s not surprising that this security feature will be added.

After its failed first launch, the new Twitter Blue will premiere as part of the feature to make Twitter into the everything app. Included will be the ability to upload longer videos, a blue ‘verified’ checkmark, and early bird access to new options, among other features.

As of now, all users have to go on is Musk’s tweet but since he seems to know how to get everyone’s attention, keeping an eye on his Twitter feed is a safe bet for updates!

Julia Cashion

TikTok Unveils New Tools to Enhance Organic Reach


Exciting news, TikTok creators!

On February 8, 2023, TikTok revealed its latest game-changer – Promote. This new feature packs a punch with its targeting and boosting capabilities, making it a breeze for you to turn your TikTok videos into impactful ads.

What Does Promote Do?

With just a few taps, you can now reach your desired audience, drive traffic to your profile, maximize your marketing budget, and even turn viewers into potential leads.

Read More: TikTok’s New Option For More Brand Deals

Whether you’re an influencer, advertiser, brand, or small business, Promote is here to help you soar to new heights on TikTok!

It’s a sign that creators like you now have even more ways to elevate your videos on the platform.

With the recent controversy surrounding TikTok’s “heating” button, these new tools give you even more control over your content and how it reaches your target audience.

So, go ahead and choose how you want to interact with your ads and make a lasting impact on the TikTok community!

Read More: TikTok’s Data Security Problems In The US

The New Features

With the new “More Profile Views” goal, you can drive traffic directly to your TikTok profile and reach a wider audience. And the “Promote for Others” option allows you to boost content, influencers, or partners, helping increase their views and reach.

Additionally, with the new location targeting option, small businesses with physical locations can now directly target their local community.

Read More: TikTok & Facebook Ads Still Spreading Misinformation

And last but not least, the “More Messages” goal enables small businesses to drive traffic directly to their TikTok inbox, providing more opportunities for customer interaction and sales.

These features are sure to take your TikTok marketing to the next level!

read more

Twitter’s Blue Checkmark Dilemma


Twitter’s recent overhaul, helmed by Elon Musk, has brought about several changes to the platform, but none as problematic as the updates to the verification system.

What’s The Deal With Checkmarks

The platform now essentially allows anyone to purchase a blue checkmark, giving the illusion of legitimacy, which has become a playground for scammers and spammers. Twitter’s solution is to suspend such accounts once detected, while also hinted at new measures for confirming user identities in the Twitter Blue sign-up process.

However, there is no real checking process in place, with the platform relying on “payment verification”. The idea is that bot accounts won’t be able to pay for the subscription, thus, won’t be able to sign up for Twitter Blue, or it’ll be increasingly expensive for them to do so.

Read More: Twitter Blue: A Blue Tick Or A Blue Flop?

Unfortunately, this hasn’t proven to be a real deterrent. In recent months, various Twitter Blue-subscribed profiles were identified as using AI-generated profile images, yet were approved for the program.

Some of these accounts push specific political agendas, while others spread false information. This has opened the door for potential manipulation and deception within the new Twitter checkmark process.

Boxes Aren’t Being Ticked

Despite Twitter’s pledge to add a manual checking process for all Twitter Blue applicants, this hasn’t happened. The blue checkmark adds a level of legitimacy to accounts in-stream, which is the whole lure of the offering.

For a monthly fee of $8, users can be viewed on the same level as celebrities and stars, solidifying their presence and status on the platform. However, without proper checks in place, it remains problematic. Twitter is trying to counter impersonation problems by adding new badges and variations, but it’s becoming increasingly cluttered and confusing.

Read More: Twitter Is Rolling Out Adjacency Controls

The company is also expanding these badges to all approved staff of approved companies within the app, which includes a new description panel to explain why the user has a blue checkmark.

They’re also working on a new indicator to show when a profile has confirmed its ID through their system.

This should be a requirement for approval for a blue tick, and it’s hard to see how this is a better system than the previous process, where there was a clearer understanding of what a blue tick meant.

Despite the controversies, around 300,000 Twitter users have signed up for the new Twitter Blue, generating $2.4 million per month for the company, or $7.2 million per quarter.

However, this only equates to 0.12% of Twitter’s user base, and Elon and his team still have a long way to go in convincing people to pay $8 a month to use the app.

So What’s To Come?

The updated Twitter verification system is still a mess, and it’s not likely to generate enough revenue to justify the extra work required to add proper checks and maintenance.

Read More: New Process For Twitter Community Notes

However, Twitter is pushing ahead, and it’s hard to see Elon backtracking on the system now.

Here’s what he tweeted recently:

With more incentives and actual human checking in the verification process, it could still become a relevant and important consideration.

But for now, it remains far from perfect.

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