The Future of Twitter’s Monetization How Things Change With Musk In Charge

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, Social Media

Just last week Elon Musk gained ownership over Twitter and he’s already made some pretty drastic changes.

Starting by firing some of the top leaders in the company including the CEO. Another plan that was outlined was the idea of charging verified users a fee. The notion behind this is that it will eliminate bots and make sure that verified users are indeed people. However, there are now rumours and speculation around what might come next.

 Revisiting the Idea of Paying for Long-Form Video

Remember last summer when Twitter was contemplating the monetization of adult content on Twitter. Well this idea is back in the cards, sort of. Musk has circulated the idea of allowing Twitter creators the ability to charge a fee for users to view their long form content, according to Washington Post. This feature would include a nuanced paywall where creators could set their fee for viewing.

Read More: You Will Finally Be Able To Edit Your Tweets!

The article from the Washington Post reported that once creators have their content ready for posting they “can then choose from a preset list of prices, such as $1, $2, $5 or $20.”

Although this sounds like a good step for creators, many brands are wary given the history with Twitter on this idea.

Social Media Today reports that brands and agencies will likely see this to be problematic and will need a revised set of policies before moving forward with this.

Un-Banning Users

This change is one that many are already aware of, especially since Elon Musk has been vocal about bringing a certain former U.S. President back on the platform. This potential change goes hand in hand with Musk’s introduction of a Content Moderation Council.

This assembly is supposed to make decisions on content and re-reinstatement of banned accounts.

You Might Have To Pay For Sending DMs

Musk invested approximately $44 billion dollars in becoming the owner of Twitter and this is supposedly another way he will be making that back. This mainly has to do with paid ads in DMs but Musk isn’t the only one exploring this idea.

As many social media platforms like to mimic each others features, Meta is exploring a similar feature, Social Media Today reports.

Read More: Twitter Communities Visible On Profile!

Policy Comes First

As always, if there’s not proper policy in place for these new features that Musk wants to add, he can expect brands and agencies to drop pretty quickly. All these feature will contribute to the end of goal for Twitter which is to integrate more methods for monetization.

Julia Cashion

TikTok Unveils New Tools to Enhance Organic Reach


Exciting news, TikTok creators!

On February 8, 2023, TikTok revealed its latest game-changer – Promote. This new feature packs a punch with its targeting and boosting capabilities, making it a breeze for you to turn your TikTok videos into impactful ads.

What Does Promote Do?

With just a few taps, you can now reach your desired audience, drive traffic to your profile, maximize your marketing budget, and even turn viewers into potential leads.

Read More: TikTok’s New Option For More Brand Deals

Whether you’re an influencer, advertiser, brand, or small business, Promote is here to help you soar to new heights on TikTok!

It’s a sign that creators like you now have even more ways to elevate your videos on the platform.

With the recent controversy surrounding TikTok’s “heating” button, these new tools give you even more control over your content and how it reaches your target audience.

So, go ahead and choose how you want to interact with your ads and make a lasting impact on the TikTok community!

Read More: TikTok’s Data Security Problems In The US

The New Features

With the new “More Profile Views” goal, you can drive traffic directly to your TikTok profile and reach a wider audience. And the “Promote for Others” option allows you to boost content, influencers, or partners, helping increase their views and reach.

Additionally, with the new location targeting option, small businesses with physical locations can now directly target their local community.

Read More: TikTok & Facebook Ads Still Spreading Misinformation

And last but not least, the “More Messages” goal enables small businesses to drive traffic directly to their TikTok inbox, providing more opportunities for customer interaction and sales.

These features are sure to take your TikTok marketing to the next level!

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Twitter’s Blue Checkmark Dilemma


Twitter’s recent overhaul, helmed by Elon Musk, has brought about several changes to the platform, but none as problematic as the updates to the verification system.

What’s The Deal With Checkmarks

The platform now essentially allows anyone to purchase a blue checkmark, giving the illusion of legitimacy, which has become a playground for scammers and spammers. Twitter’s solution is to suspend such accounts once detected, while also hinted at new measures for confirming user identities in the Twitter Blue sign-up process.

However, there is no real checking process in place, with the platform relying on “payment verification”. The idea is that bot accounts won’t be able to pay for the subscription, thus, won’t be able to sign up for Twitter Blue, or it’ll be increasingly expensive for them to do so.

Read More: Twitter Blue: A Blue Tick Or A Blue Flop?

Unfortunately, this hasn’t proven to be a real deterrent. In recent months, various Twitter Blue-subscribed profiles were identified as using AI-generated profile images, yet were approved for the program.

Some of these accounts push specific political agendas, while others spread false information. This has opened the door for potential manipulation and deception within the new Twitter checkmark process.

Boxes Aren’t Being Ticked

Despite Twitter’s pledge to add a manual checking process for all Twitter Blue applicants, this hasn’t happened. The blue checkmark adds a level of legitimacy to accounts in-stream, which is the whole lure of the offering.

For a monthly fee of $8, users can be viewed on the same level as celebrities and stars, solidifying their presence and status on the platform. However, without proper checks in place, it remains problematic. Twitter is trying to counter impersonation problems by adding new badges and variations, but it’s becoming increasingly cluttered and confusing.

Read More: Twitter Is Rolling Out Adjacency Controls

The company is also expanding these badges to all approved staff of approved companies within the app, which includes a new description panel to explain why the user has a blue checkmark.

They’re also working on a new indicator to show when a profile has confirmed its ID through their system.

This should be a requirement for approval for a blue tick, and it’s hard to see how this is a better system than the previous process, where there was a clearer understanding of what a blue tick meant.

Despite the controversies, around 300,000 Twitter users have signed up for the new Twitter Blue, generating $2.4 million per month for the company, or $7.2 million per quarter.

However, this only equates to 0.12% of Twitter’s user base, and Elon and his team still have a long way to go in convincing people to pay $8 a month to use the app.

So What’s To Come?

The updated Twitter verification system is still a mess, and it’s not likely to generate enough revenue to justify the extra work required to add proper checks and maintenance.

Read More: New Process For Twitter Community Notes

However, Twitter is pushing ahead, and it’s hard to see Elon backtracking on the system now.

Here’s what he tweeted recently:

With more incentives and actual human checking in the verification process, it could still become a relevant and important consideration.

But for now, it remains far from perfect.

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