fbpx

Twitter: Verification Check Mark Will Cost You More Elon Musk bundles Verification into Twitter Blue

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, Social Media

These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.

That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.

Read More: The Future of Twitter’s Monetization 

Take a Twitter Blue Account or Don’t

Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.

Elon Musk tweeted about this change on November 1st, here’s what he had to say.

For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.

Price Hike For Verified Users

If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.

Read More: Twitter Communities Visible On Profile!

The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.

All in all, Twitter users with check marks have a decision to make, to keep or not to keep.

Julia Cashion

New Study On Google Search Zero-Clicks

10/27/2022

Recently, a new study published findings about Google’s zero-click searches.

In the past, they’ve been made out to be more or less the problem when it comes to Search results. But Semrush’s study found that it was in fact another factor that was influencing the rates of desktop and mobile zero-clicks.

SEO Lingo: What are Zero-Clicks?

In the case of zero-clicks, it’s pretty much just as it sounds. With a few additional points that are important to know. Search Metrics defines zero clicks as “…queries in search engines…that do not send you to a third-party website from an organic search result.”

Read More: You Can Use Third-Party Cookies For An Extra Year

You might be wondering why SEO find zero-clicks to be a pain. Well, Search Metrics also says that “around 50 percent of searches currently end without a click on an organic search result.”

The Semrush Study Results

With this study bringing more information to light about search results you might be wondering about where in fact the clicks went.

Image Credit: SEMrush

In the image above is a breakdown of Google’s search findings for desktops. Based on these stats, one interesting factor is the google keyword rate, sitting at 17.9%. Search Engine Land reports that the majority of users searching “decide what to click on within 15 seconds.”

Read More: Five Changes Coming To Mobile Search

This sheds some light on the search decision-making skills. It appears as though if the results aren’t specific enough, then search won’t keep reading results. Instead, they will change the keywords used in their search, thus upping the zero-click rate.

For more details, you can read the full SEMrush study on their site.

read more

Twitter Communities Visible on Profile!

10/26/2022

Another step forward for Twitter! The social media platform has added a new feature that lets users personalize their professional profiles even more. A brand new spotlight module that lets pro users feature a twitter community on their professional profile.

What’s New With Communities?

This update comes as no surprise given that users have been asking for an option like this for a while. We have no idea what took so long, but we’re so happy users can take advantage of this great feature.

Read More: You Will Finally Be Able To Edit Your Tweets!

The key point that this new feature hits is allowing users to feature twitter communities above their feed. So, when someone visits your profile they will first see your details, like follower counts and handle. You know all that jazz.

Here’s what Twitter said about the newest update:

Then listed just below is where the community can be found on your professional profile. Many believe this change comes as an attempt to facilitate more discussion on twitter communities.

Professional Profiles

Of course this new feature is a game changer for professionals who use Twitter. However, with this change they also have access to a bunch of features available to users with pro accounts.

Read More: Twitter Update Gives Users The Ability To Monetize Their Own Content

Content Manager Andrew Hutchinson reports additional new features that go along with a pro account. He says they include “improved analytics display, professional category options, additional contact details and more.” Additionally, that means Professional profiles can pick from the five spotlight elements.

The Spotlight Elements

Social Media Today lays out the elements that Twitter offers when a user transitions their profile into a professional profile.

Firstly, there is the Mobile App Spotlight where your Twitter feed will show an app at the top. Following up with the Link Spotlight which you can add a link to your page with a call to action using a big button. Who doesn’t love a good CTA, right?!

Third on the list is the Shop Module. This element enables users to highlight products in the app with links to direct purchases. And last but most definitely not least is the Location Spotlight. This allows users to display the location, contact information, and operating hours for your company.

For now, we are still waiting to see how much users will love this feature. Who knows, maybe we’ll be seeing more from Twitter communities and spotlight elements in the coming months.

read more