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Twitter: Verification Check Mark Will Cost You More Elon Musk bundles Verification into Twitter Blue

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, Social Media

These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.

That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.

Read More: The Future of Twitter’s Monetization 

Take a Twitter Blue Account or Don’t

Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.

Elon Musk tweeted about this change on November 1st, here’s what he had to say.

For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.

Price Hike For Verified Users

If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.

Read More: Twitter Communities Visible On Profile!

The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.

All in all, Twitter users with check marks have a decision to make, to keep or not to keep.

Julia Cashion

TikTok Unveils New Tools to Enhance Organic Reach

02/13/2023

Exciting news, TikTok creators!

On February 8, 2023, TikTok revealed its latest game-changer – Promote. This new feature packs a punch with its targeting and boosting capabilities, making it a breeze for you to turn your TikTok videos into impactful ads.

What Does Promote Do?

With just a few taps, you can now reach your desired audience, drive traffic to your profile, maximize your marketing budget, and even turn viewers into potential leads.

Read More: TikTok’s New Option For More Brand Deals

Whether you’re an influencer, advertiser, brand, or small business, Promote is here to help you soar to new heights on TikTok!

It’s a sign that creators like you now have even more ways to elevate your videos on the platform.

With the recent controversy surrounding TikTok’s “heating” button, these new tools give you even more control over your content and how it reaches your target audience.

So, go ahead and choose how you want to interact with your ads and make a lasting impact on the TikTok community!

Read More: TikTok’s Data Security Problems In The US

The New Features

With the new “More Profile Views” goal, you can drive traffic directly to your TikTok profile and reach a wider audience. And the “Promote for Others” option allows you to boost content, influencers, or partners, helping increase their views and reach.

Additionally, with the new location targeting option, small businesses with physical locations can now directly target their local community.

Read More: TikTok & Facebook Ads Still Spreading Misinformation

And last but not least, the “More Messages” goal enables small businesses to drive traffic directly to their TikTok inbox, providing more opportunities for customer interaction and sales.

These features are sure to take your TikTok marketing to the next level!

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Instagram Introduced Lead Forms!

01/30/2023

Instagram is coming in hot with another game changer.

They just spiced things up with a new ‘Lead Form’ option for biz profiles! You can now access it through the action buttons and get creative with new ways to get direct responses from your profile.

Read More: Instagram Introduces New Tools 

It’s super easy to add – just select “Add Lead Form” from the list of four action buttons. You can either go with the standard data collection or get fancy with custom questions to steer the conversation.

Read More: Instagram’s New Update For Transparency

Lead Form is the way to go if you want to know more about your IG profile visitors.

You can pick between multiple choice or short answer responses, making it super easy to get to know your audience better. Use the answers to sort and prioritize your followers, show off your brand’s unique personality, or find out how people stumbled upon your biz. Win-win!

Read More: Instagram’s Professional Users’ New Scheduling Tools

Not sure if this is a trial run or not, it’s not officially listed on Instagram’s rundown of Action Buttons. But, more and more peeps are spotting the option, so why not take a look at your IG CTA options and see how you can use Lead Form? Could be worth checking out!

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