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Instagram Subscriptions Tests Three New Features Creators Can Give Exclusive Content To Paid Subscribers

author image Written by: Rabije Gashi Corluka           Categories - Social Media

Instagram continues to test its subscription option. It began doing this back in January when only a handful of content creators got to test it. Now, this option is available for tens of thousands of creators in the States. Here are the new features:

  • Subscriber Chats
  • Subscriber Reels
  • Subscriber Posts
  • Subscriber Home
Read More: Instagram Announces Subscription Option For Creators

New Way For Creators To Make A Living

As Adam Mosseri stated in his announcement, by adding these features, Instagram is following its goal to give creators more options for making money. With subscriptions, they can actually make a sustainable (and predictable) income, while offering their biggest fans exclusive content. Sounds like a win-win situation.

Read more: Instagram’s Main Feed Going Full Screen

Subscriber chats – creators can interact directly with their fans in DMs. There is a limit of 30 different chats at a time. They’re powered by messenger and disappear after 24 hours.

Feed Posts – creators can post photos and videos just to their subscribers, regardless of if you’re posting Reels or Posts.  On the other hand, subscribers will be able to find a subscriber home on the creator’s profile and find all their exclusive content.

Read More: Instagram Adds Liked Stories – Why Does This Matter?

 

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A post shared by Adam Mosseri (@mosseri)

Why This Matters?

Brands and small businesses use social media for both connecting with their audience and promotions. So, they could benefit from subscriber-only features and offer their biggest fans exclusive content and promos, for example. In return – they get an extra income from subscriptions which they can then use on investing in their business and improving their brand. Or charity!

It will be interesting to see how creators and brands will use these new features.

Read More: Instagram Updating Its Ranking Algorithm 

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.