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Instagram Announces Subscription Option For Creators Wants Them To "Own" Their Relationship With Subscribers

author image Written by: Rabije Gashi Corluka           Categories - Social Media

The head of Instagram, Adam Mosseri, went to Twitter and announced a new feature for the app. This time – subscriptions.

This is part of the plan of Instagram’s “building for teens and creators”, that Mosseri announced at the beginning of the year. Subscriptions are of course targeted for creators, in the hope it will bring them a “predictable income”.

Currently, the feature is in its test phase, meaning it is only available for a few creators and three major integrations in the US.

“Subscriptions are one of the best ways to have a predictable income – a way that is not attached to how much reach you get on any given post, which is inevitably going to go up and down over time,” – said Mosseri.

The subscription feature currently offers Subscriber Stories, Subscriber Lives and Subscriber Badges.

  • Subscriber Stories

Allows the creators to share a particular story just to their subscribers who will get exclusive access. They’ll be marked with a purple ring to let subscribers know the story has limited access and can only be seen by them.

  • Subscriber Live

A creator can go live just to their subscribers – just like with the stories.

  • Subscriber Badge

Every subscriber will get a purple indicator (a crown) so that creators can identify them in comments, DMs and anywhere else on Instagram.

Instagram Supscription Screenshots_PHOTO: Instagram

Mosseri says he hopes to expand these features over time “because it’s important that the subscriptions are integrated throughout the entire Instagram experience”.

Instagram also thinks creators should “own” their subscribers and want them to be able to take their subscriber list and bring them off of Instagram to other apps or websites that don’t necessarily have to be built by Facebook. To achieve that, Instagram is trying to figure out a way for creators to do so.

Why Is This Happening?

It is safe to assume that Instagram is trying to offer more monetization possibilities for creators to prevent them from leaving to Youtube and TikTok. Instagram is giving them the option to develop a deeper connection with their most engaged followers, but also bring them a recurring monthly income.

The parent company, Meta, says it won’t be taking any cut of the fees from subscriptions till at least 2023. Google and Apple, however, will deduct 30% of all in-app purchases in fees.

 

Update from the future: Instagram added four new features in July and expanded the eligibility to thousands of creators in the US. Read more about it here.

 

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Instagram Has A New Guide For Setting Up Shops

08/18/2022

Instagram published a new guide to setting up an Instagram shop and using product tags in the app, SocialMediaToday reports. And based on a recent Insta survey, you shouldn’t miss using that piece of information this holiday season.

Turns out that 44% of people surveyed use Instagram for shopping purposes, using shopping tags and the Shop tab. Add to that there are more than 500 million Instagram users and the fact that half of them follow at least one business profile.

What’s Instagram Shopping?

Well, it’s a set of features that let people see your brand and shop from your brand’s photos or videos, all across the app. Just like in real life, you set up a shop, a place to sell and share your brand’s story. In your shop, you can have products and collections of those products. It’s pretty cool, actually.

Let’s say you just published a video tutorial for using one of your favourite cleansers. By using a Product Tag, your audience can click on the product right then and there and find out more about the product. According to Instagram, 117% more transactions happen when you use a product tag in 2 or more posts per day!

There’s also a Shopping Tab on the bottom of the screen which offers even more ways to get people talking about your brand.

Read more: Instagram’s Main Feed Going Full Screen

How To Set Up Shop?

First, you need a Facebook business page and an Instagram business profile.

In this new guide, Instagram suggests setting up your catalogue first and maintaining it. Give your users a full product selection and elaborate descriptions. That will help users find your product when they’re searching for a specific thing. Assign permissions, use one catalogue, set up product variants and complete all product fields. Then, keep product information up to date and curate your shop. When you upload, upload high res videos and photos so people can actually see what you’re selling.

The guide then explains how to use each Instagram post type for shopping purposes. Or selling purposes, that is. With Stories, Instagram says, you can share behind-the-scenes moments and inspire connection with your products. For instance, you can show a how-it’s-made short video, a coming-soon video, or a back-in-stock video!

Photo source: Social Media Today
Read More: Videos Shorter Than 15 Min To Become Reels

As far as Feed is concerned, you can put our product in the spotlight by tagging it in a photo or a (max) minute-long video. According to Instagram, 37% more sales are made for businesses that tag products in their feed posts.  You can also use the Live feature to connect with shoppers live, you can host events and how-to-use demos. This also helps encourage purchases in real-time.

Reels, however, got their own page in the guide. This makes sense since Instagram really wants Reels to take over TikTok. With Reels and product tags within, you can boost your brand and your product awareness.

Instagram Shop guide
Photo source: Social Media Today

Why Should You Use Instagram Shop?

  • Makes shopping easier and faster
  • You can promote your products directly to your target audience,
  • including those with a high purchase intent
  • It expands your brand awareness
  • Shows that your business keeps up with the times
Read More: Instagram Releases New Reels Features
read more

Videos Shorter Than 15 Min To Become Reels

07/28/2022

As Instagram Reels are having a moment now, the social media platform will turn every video shorter than 15 minutes into a Reel. If your account is public and you’re about to post a video to your profile, Instagram will show you an alert. The alert will – you guessed it – alert you about your video being shared in the Reels category and will offer you some suggestions on how to make the video even better.

This is weirdly happening at the same time as Facebook is restructuring its main feed and shifting its focus to Reels while making the Home Tab a discovery engine. Read more about it here. 

Read More: Instagram’s Main Feed Going Full Screen 

Also, other people will be able to use the sound from your Reel and turn it into a Reel of their own – they can make a remix out of your Reel, or download it as a part of their remix. The remixing option can be turned off – said Instagram in the official announcement.

Here’s what the alert will look like:

Photo source: Instagram Blog

Mmmm…This The Remix?

If you were caught off-guard by these remixes above – there’s no need to panic.

In addition to the new video policy, Instagram is also expanding its tools. Now they unveiled the Remix option, which should help you with making your videos more compelling and creative. Using this tool, you can collaborate with others on the platform. Now, Instagram’s offering:

  • Remix For Photos – you’ll be able to remix public photos. I guess this means some kind of photo editing? We’ll find out for sure.
  • Expanded Remix Layouts – this sounds like the duet option on TikTok.
  • Add Your Clip – this just means you’ll be able to add your video to an existing Reel and create a unique, new Reel.
Photo source: Instagram Blog
Read More: Instagram Releases New Reels Features

Instagram also added some templates that will help you create reels when you run out of ideas. Also, there’s the Dual option, which lets you use both your front and back camera while recording. You can use that option in the Instagram camera.

Read More: Instagram Has A New Guide For Setting Up Shops
read more