Update from the future: On September 26, both the September Core Update and the Product Reviews Update have been fully rolled out. Read about it here and find out how to know if you’ve been hit and what to do about it.
There’s new chatter going around about Google’s approach to product review updates.
As many of you know, Google began rolling out the September 2022 broad core update. At the same time, Google decided it would be fun to begin the fifth Google product reviews update.
Launching two updates at the same time can be chaotic but who knows maybe next time they’ll throw a third update in the mix. In any case, word is going around about Google’s strategy for Google product review updates, you might not know when updates are going down.
What We Know Since the Fifth Google Product Review Update
With both the latest product reviews update and the September 2022 broad core update running at the same time, people are noticing impacts on their sites and traffic rates.
It seems as though many users found Google’s helpful content updates to be more effective in helping sites thrive. Instead with both updates running at the same time, some users are noticing their site taking a dive.
On the SEO roundtable, one user commented about the drop in website traffic, and not a small one either.
It seems that since the update started, users are having a hard time figuring out which update is tanking their traffic or causing other adverse impacts on their site.
Unknown Periodic Updates for Google Product Reviews
Since the Google product reviews update started, the conversation has been running rampant on Twitter. SEO expert Charles Floate tweeted out about the ongoing updates while tagging Google’s public search liaison, Danny Sullivan, to get some answers.
This was actually the August product reviews update delayed to September.
I would have thought they’d wait for the Sept Core update to roll out considering @dannysullivan said to @Marie_Haynes that they try their best to not run overlapping updates – And that was a week ago. https://t.co/d5kJUNu0JL
— Charles Floate 📈 (@Charles_SEO) September 20, 2022
This tweet sparked an ongoing conversation about the status of Google’s recent product review update and how users can expect for them to be rolled out in the future.
We never announced a date for the current product reviews update. Didn’t say it would be August. Just said in mid-August that we’d have one in the coming weeks. And this is it. We have tried to keep these apart from each other. It’s not always possible for complete separation…
— Danny Sullivan (@dannysullivan) September 20, 2022
Basically, we’re not always going to know when the product review updates are happening. In terms of site performance, it will be a balancing act between both the recent product review update and the September broad core update.