Google Releases A New Products Review Update Meanwhile, The September 2022 Broad Core Update Is Still Not Done

author image Written by: Rabije Gashi Corluka           Categories - In The News, SEO

Update from the future: On September 26, both the September Core Update and the Product Reviews Update have been fully rolled out. Read about it here and find out how to know if you’ve been hit and what to do about it. 

This is not a drill. I repeat – this is NOT a drill! Google is releasing multiple updates at the same time and it seems like the winter has finally come (cue GOT fans). Even Glenn Gabe is scared, who tweeted about this.

Currently, there is a September 2022 Broad Core Update rolling out. Google also released a Product Review Update during this one, Search Engine Land reports. So yeah, they both be rolling at the same time.

This is the fifth version of the product reviews update, the last one being released in July. It targets ranking product review-related content on the web. So, it ties in nicely with another major update the search engine released recently – the Helpful Content Update, which was said to be more serious with each new update, targeting content created for search engines first instead of humans. Google really is serious about this, with all of the sudden updates and all.

Read More: Google Releases September 2022 Broad Core Update

However, this update has been announced on Twitter already, by none other than Google itself.

What Will This Update Do?

As usual – promote good content. Google repeatedly talks about the importance of offering content that is more than just a template. And with each new update, they promote review content that goes above and beyond the basics. What does that look like? Like rewarding pages with better content with a higher ranking. Does that mean that it penalizes the other pages by lowering their rank? Might feel like it, yes.

However, if you provide high-quality content, not just basic templates and SEO-focused content and follow Google’s best practices, chances are your website will be right up on its feet. It’s all about putting in the effort.

The initial rollout is targeted at content in English, but it might impact other languages in the future too. It usually takes about two weeks for these updates to roll out, however, the July one only took about five days.

Read More: Are Core Update Ranking Losses A Soft Penalty?

September 2022 Broad Core Update Still Rolling On

Meanwhile, as mentioned, the latest broad core update is still rolling out. Google said it’s mostly over and should be completed within a week.

But, you must be asking yourself: How do I know by which update I got impacted with?

Google gave the most basic answer of them all to help you out, according to Search Engine Land:

“If you see a change and wonder if it’s related to the core update or the product reviews update:

  • If you produce product reviews, then it’s probably related to that.
  • If not, then it might be related to the core update.”

You’ve got to love that.

However, the search engine did provide us with some directions and best practices on how to create Google-updates-friendly content. Along with all the known advice on creating that type of content, like evaluating from a user’s perspective, showing your expertise, etc., Google also added three new points of advice:

  • When comparing products or listing a ranked list, try demonstrating expertise more concisely. You can do that by citing pertinent results and including original images from tests you performed with the product. That way, you also reinforce authenticity.
  • If your reviews recommend something as ‘best’, then have a clear explanation of WHY it’s the best. What sets that product apart from its competition? Why is it best for a specific purpose? Include evidence!
  • If you write both a high-quality ranked list of related products and an in-depth single product review for each recommended product, make sure there’s enough useful content in the ranked list for it to stand on its own.
Read More: Google Helpful Content Update Targets SEO-Friendly Content


Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

You Guessed It! Another Google Algorithm Update


Here it is again! Most of you don’t have to guess, you already know. This past weekend another Google algorithm was noticed. It certainly isn’t the first to occur over the weekend and it likely won’t be the last.

Notes On The Algorithm Update

Every time a weekend rolls around, Google seems to take that opportunity to run some algorithm updates. This time the modifications seem to be pretty in line with the last algorithm update. Some notable differences involve changes in “ranking, visibility and traffic changes via Google Search. Plus, most of the tools are showing spikes and volatility from Google Search over the weekend,” Search Engine Roundtable reports.

Read More: Google’s Ranking Algorithm Had Another Update!

As always, whenever there is a ranking or search algorithm updates, SEOs are all over Twitter and WebmasterWorld. User @ichthyous made a comment about the impacts they’ve seen occurring based off the update.

“A huge drop in direct traffic starting yesterday at 10am sharp and lasting the entire rest of the day. This morning my search traffic is down 62% and direct is down 43%. USA, UK, CA, AU, DE and AE traffic all affected heavily. Anyone else seeing a big drop starting yesterday?”, says @ichthyous on WebmasterWorld.

You can also see the impact he’s taking about when taking a look at sites like SEMrush.

Here’s a snippet of the hits that SEO Roundtable captured.

H2: Past Google Algorithm Updates

Its’ funny that every time Google seems to run an update on algorithms, it is over the weekend. And more often than not its typically one we weren’t made aware of which meaning finding out by tracking. The last unconfirmed update rolled out over the weekend of November 11th and 12th.

Read More: Will Google Run Another Search Ranking Update?

Before that, by multiple accounts, every weekend its something. Take October for example, the October 2022 Spam Update received an unconfirmed update on October 21st. Everyone is just going to have to keep their eyes peeled every weekend.

You never know, maybe Google will make it a regular thing if it isn’t already!

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Google Just Dropped A Bunch of New Features!


With Black Friday approaching, shoppers are getting all geared up to hit the store. But maybe you’re more of a Cyber Monday type of shopper, well there’s some good news just been announced for you! Google announced the launch of several new search features to help users in their online quests. The new features are integrated across Search, Maps, Shopping and even Google Lens. We don’t know about all of you but that sounds like a good deal to us!

Read More: Google’s Newest Shopping Features

Google Maps Update: Live View & EV

Big changes have come to Google Maps! Starting off strong with an exciting new feature that enables you to see what is happening at a select location in live time. Although this isn’t live streaming by clicking on the camera option you will see a more accurate display of a location in real time.

To use this feature you must hop onto the Google Maps app and go to town using augmented reality!

That’s not the only thing Google Maps has new in-store. Maps also includes filters for charging station so you can find an EV all that much faster. This can show CSS and CHAdeMo charges that do 350kW or even 50Kw, plus Google may even show their availability,” Search Engine Land reports.

Read More: Google Shopping Is Testing Quick Checkout & Chats

Its important that everyone gets to take advantage of these new features so Google’s new filtering for wheelchair-accessible entrances is the best!

Google Shopping: AR Beauty & AR Shoes

Augmented reality is really stealing the spotlight on this round of updates. The update for shopping is really a huge step forward, especially in the beauty industry. With the new AR update, you can select a stock model and tryout shades of foundation or lipstick you’ve been wanting.

“Google added a new photo library with 150 models representing a diverse spectrum of skin tones, ages, genders, face shapes, ethnicities and skin types to help you accurately test over 2,000 foundation shades from a wide selection of brands,” reported Search Engine Land.

Also another unique feature added is the AR option for trying on shoes. You can twist and turn in all angles to see what the kicks you’ve been eyeing would look like on you.

Search On

Most of these updates were announced at the Google SearchOn 22 event! These features were in testing phases and now that they’ve launched keep your eyes peeled for more updates!

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