Google Performance Max Getting 7 New Updates You Can Now Optimize For In-store Sales

author image Written by: Rabije Gashi Corluka           Categories - Paid Ads, SEO

This year’s Google Marketing Live event was heavily focused on Google’s newest campaign type, the Performance Max. Seven new updates were announced, some of them being new insights, recommendations and in-store goals.

Take a look at all the PMax-related announcements from Google’s event, as well as an exclusive update the search engine mogul shared with Search Engine Land.

Read More: Smart Campaigns Will Be Gone For Good Soon

1. In-Store Goals

Google has been steadily adding changes to Performance Max since its launch, but now it’s time for a local add-on. The campaigns will now be able to optimize toward store sales goals and drive more in-store sales, store visits, and local actions. This should encourage brick-and-mortar businesses to finally test Performance Max campaigns.

2. Optimization score for Performance Max

With this addition, Google can double down on automation by integrating optimization tips into their most automated campaign type.

PMax combines automation technologies across bidding, targeting, creatives and attribution, which should help you get more conversions and value. Starting now, advertisers will get the helpful recommendation of optimizing for new customers.

3. Burst Campaign

Performance Max campaigns will be enhanced with the burst feature, which allows marketers to advertise for a set time frame in order to meet in-store objectives. If they have their in-store goals sorted out, users will be able to boost seasonal in-person traffic.

4. Additional Insights And Explanations

The name says it all. Advertisers will now have access to more data on their Performance Max campaigns. With expanded insights, users will now be able to gather more information on consumers, audiences and auctions – and that should show what exactly is driving performance.

5. Performance Max Experiment Tools

No, there will be no experimenting. Instead, experiment tools will show you how PMax can increase conversions from your existing Google Ads campaigns.

With these tools, you’ll be able to layer PMax on top of an existing comparable campaign and find out just how much lift is possible and what can be achieved.

However, the tools are available only for non-retail campaigns.

6. Performance Max for Hotels

This one will be arriving in the second half of the year. With that update, hotels will be able to use PMax to promote properties all across Google, including property-specific queries on Search.

Read More: Google Adds New Features For Hotels

7. More availability and access

If you use the Google Ads app or Search Ads 360, you will now be able to manage Performance Max campaigns.

Read More: Google releases the Ads Editor 2.1 version

Why Is This Important?

These updates should give you more data and options for your automated campaigns. The in-store goal enhancements and the burst campaigns might help your store get the recognition it deserves and boost it. And we always say, there is no such thing as too much data.

Read More: Google Adds Four New Features To Performance Max

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Google’s Target Frequency Gives You More Control


It’s that time again! Google has rolled out another feature and it will give you more agency over your ads. Target frequency is Google’s latest gift to advertisers on YouTube.

Read More: Google Launches My Ad Center October 2022

This feature was already integrated however there were some restrictions on usability for users. Good news, now the “target frequency capability is globally available for all advertisers running YouTube campaigns,” Search Engine Journal reports.

Why Target Frequency Is Important

Google says it has always been a balancing act to find the ideal video ad frequency for both viewers and advertisers. Seeing the same ad over and over again would drive anyone nuts. But this is why target frequency is helpful to both advertisers and viewers alike.

So far users seem to be happy about the availability of Target frequency, this is what one user tweeted:

Google’s launch of Targets frequency for all YouTube campaigns will be such a useful tool for advertisers. “This will help advertisers optimize towards more precise reach and frequency, while ensuring that we continue to provide a suitable advertising experience for viewers,” Google reports in a recent blog post.

Read More: Google Ads New Content Suitability Center Update

I mean come on who wouldn’t love that–its basically a win win situation. Google goes on to explain that advertisers can choose a frequency objective of up to four times per week through Target Frequency. Even better, their systems will optimize for greatest unique reach at that chosen frequency.

Google’s Recent Work on Ads

This is just another step forward for Google in making Ads and campaigns more effective for the user and advertiser.

Earlier in October, Google announced the launch of Google Ads Content Suitability Center. Following that Google rolled out My Ad Center. Seems like ad usability and visibility are being prioritized by Google, which we love to hear!

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Google Launches My Ad Center October 2022


Have you ever noticed some strange ads on Google?

If so, you now have the power to make them disappear, at least on your pages. Google just announced that My Ad Center is getting a refresh! New privacy features will be rolling out as of today.

This update stretched across the globe, providing users on Google Search, Discover, and Youtube with more choice in what ads they see. You might be wondering why now? Well recently there have been mounting concerns that users are drifting away from search and social media sites due to privacy concerns.

Read More: Google Latest Upgrade Is Ads Design

“Some 80% of social media users said they were concerned about advertisers and businesses accessing the data they share on social media platforms, and 64% said the government should do more to regulate advertisers,” according to Pew Research Center.

What’s New

Google’s My Ad Center will let you block ads that you don’t want to see. Users can now learn more about how your ads are personalized based on your information. What’s even more is you can use the new settings to remove ads with sensitive content.

Jerry Dischler, Google’s VP of Ads says explains that “my Ad Center was designed to give you more control over your ad experience on Google’s sites and apps.”

He continues by saying “you will never have to spend time searching for the right control or decoding how your information is used. Instead, you can manage your ad preferences without interrupting what you’re doing online.”

The first new feature everyone seems to be talking about it simple design of My Ad Center’s three-dot menu. Seeing too many ads about that fall vest you bought last month? You can use the menu to choose to see less or no ads of this kind. On the flip side, you can also choose to see ads you care about! Maybe you’re on the hunt early for a deal on a cozy winter jacket or boots.

Take a look at the menu in live action:

Don’t want to see ads personalized for you? No problem, Google’s My Ad Center has a setting for that too, and you can turn ad personalization off completely.

Read More: Google Ads New Content Suitability Center Update

Google also says “there also may be certain ad topics that you don’t want to engage with at all. With My Ad Center, you can choose to limit ads related to topics such as alcohol, dating, weight loss, gambling, pregnancy and parenting.”

I mean what’s not to love with theses new changes!

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