Google News To Now Show Non-AMP Content & Push Users To Publisher Pages No Changes Made to How You Track Traffic

author image Written by: Nicole McCormick           Categories - In The News, SEO

Now that the Page Experience Update has finally rolled out, we are now starting to see some of the after-effects, particularly when it comes to Google News.

According to an email sent out by Google to online publishers, as a part of the Page Experience Update, Google News will now show both AMP and non-AMP web content. Article text from RSS feeds will also no longer be rendered in the Google News app. Going forward, News readers will be sent directly to publishers’ web pages.

“In the coming weeks the Google News app will improve its support for web content, displaying both AMP and non-AMP web content with more regularity from sites worldwide,” wrote Google.

Google is also removing feed-based article rendering functionality in the Publisher Center in November. This includes custom Analytics tracking IDs, third-party tracking pixels, custom RSS styling, and feed ads.

Before the Page Experience Update rolled out, the AMP framework had been a requirement for publishers to have their content included in Google News results. By eliminating this requirement, it will be easier for publishers that didn’t adopt AMP to reach readers.

Will This Affect Tracking?


“You will still be able to track and measure all of your Google News traffic through your web site’s existing analytics tracking,” confirmed Google. “Google News performance reports in Search Console will also be unaffected.”

Read More: Why You Shouldn’t Use Dynamic Rendering Anymore

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Nearly 40% Of SEOS Will No Longer Use Accelerated Mobile Pages


Google’s Page Experience Update may be delayed,  but SEOs are already starting to make big decisions for when the update finally rolls out.

According to an informal Twitter poll posted by SEO Consultant, Aleyda Solis, 37.5% of all responding SEOs indicated that the upcoming Page Experience would impact AMP usage, and they would no longer add AMPs to their sites.

Nearly 24% said they would remove AMPs altogether, while 40% expressed no opinion – they “just want to see results.” Only 20.5% said they would continue using AMPs.

So, why the sudden shift away from AMPs? The new Google update does not require AMPs for content to appear in top stories.

READ MORE: Google Page Experience Update Coming to Desktop

However, that’s not to say that AMPs will be gone for good. It’s possible that many will be cautious and test the waters first before ditching AMP for good. Some options would be to try not adding AMP to newly published articles to see what kind of outcome it produces. If you experience positive results, try taking things a step further by removing AMP from 10% of pages.

As with any major Google update, this should be a slow process. Here’s some advice: don’t scrub all traces of AMP from your site the second the update launches. Take things slow and perform tests first before making any major decisions.

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