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Google News To Now Show Non-AMP Content & Push Users To Publisher Pages No Changes Made to How You Track Traffic

author image Written by: Nicole McCormick           Categories - In The News, SEO

Now that the Page Experience Update has finally rolled out, we are now starting to see some of the after-effects, particularly when it comes to Google News.

According to an email sent out by Google to online publishers, as a part of the Page Experience Update, Google News will now show both AMP and non-AMP web content. Article text from RSS feeds will also no longer be rendered in the Google News app. Going forward, News readers will be sent directly to publishers’ web pages.

“In the coming weeks the Google News app will improve its support for web content, displaying both AMP and non-AMP web content with more regularity from sites worldwide,” wrote Google.

Google is also removing feed-based article rendering functionality in the Publisher Center in November. This includes custom Analytics tracking IDs, third-party tracking pixels, custom RSS styling, and feed ads.

Before the Page Experience Update rolled out, the AMP framework had been a requirement for publishers to have their content included in Google News results. By eliminating this requirement, it will be easier for publishers that didn’t adopt AMP to reach readers.

Will This Affect Tracking?

No!

“You will still be able to track and measure all of your Google News traffic through your web site’s existing analytics tracking,” confirmed Google. “Google News performance reports in Search Console will also be unaffected.”

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

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