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Google Ad Manager is getting some changes and tweaks! Integration with Google Analytics 4, optimized pricing, and WebView API for Ads are just some of the eight novelties we’ll get to see.
Also, Google hinted that four additional updates are coming soon to Ad Manager:
Updates to Active View Measurement
Enforcement of app-ads.txt for CTV inventory
Query Migration for Ad Exchange Historical report type queries
Header bidding in yield groups
What’s New?
As of last week, these updates are available in Google Ad Manager:
PPID TTL extension – Extending Publisher Provided Identifier (PPID) TTL (time to live) from 90 days to 180 days. This should help publishers with seasonal behaviour targeting. They can now reach users who have periods of inactivity.
Optimized pricing – Increase auction floor prices to reflect the true value of your inventory. The setting is a default one but can be disabled through your network settings.
Facebook rebrand – ‘Facebook’ is changed to ‘Meta’ throughout Ad Manager to reflect the company’s rebrand.
Updated ad experiences video protections – ‘Allow video ads’ is now a block called ‘Block non-instream video ads.’ You can read more about it here.
SupplyChain Object complete – Google is marking the SupplyChain Object complete for MCM Manage Inventory publishers. This update will arrive by the end of June and to prepare for it, you can download a new Ad Manager report to confirm the ads.txt
Google Analytics 4 – GA4 integration with Google Ad Manager for web data is now open in beta
Bid rejection reason – In both the reporting and the data transfer, the ‘Bid rejection reason’ now provides additional details.
WebView API for Ads – This is now available to help app developers unlock the monetization opportunity in WebView content
The Google Ad Manager integration for GA4 is now rolling out with web data. This is another feature that was previously only available in Google Analytics 360 (enterprise) and is now available in the standard (free) version of GA4. pic.twitter.com/jLXuVjCPAc — Charles Farina (@CharlesFarina) June 13, 2022
Why is this important?
Because it’s always better to be on top of all the changes Google brings, often unannounced. Knowing what’s happening will help you decide how and when to implement changes and achieve the best results.
