Google has released a new version of its Google Ads API (application programming interface) – the v10. Using APIs, developers can create and use applications that interact directly with account information on the Google Ads server. APIs like these let advertisers manage large Google Ads accounts and campaigns efficiently.
The new version, which is set to see the light of day on April 27, comes with a bunch of new stuff developers can work with. Smart campaigns, Performance max campaign upgrades, Local service ads changes, Audience resource, and more:
These are some of the novelties that came with version 10:
- All Get methods are removed
- New Meta parameter
- Smart Campaigns are now generally available
- Support for Local Service Ads are added
- New Status field on Customer and Customer Client resources
- To be able to use the new features, you must upgrade your client library and client code.
- Also, if you’re still using AdWords, you must migrate to the Google Ads API by April 27 since AdWords is retiring!
Why Is This Important?
Advertisers can use the API to pass account data to other applications they use. It also assists them in managing larger accounts and campaigns. API users will have more flexibility with the tool since it now supports more of Google Ads’ latest products.