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Hey there, YouTube is changing the way creators get paid for their Shorts.
Starting February 1st, 2023, creators will be able to earn money from ads that show up between Shorts clips in the Shorts Feed. This new system is replacing the YouTube Shorts Fund. They announced this change back in September last year, and it has the potential to change the way all platforms pay creators for short-form videos.
It’s tricky to make money from short videos using regular ads like pre- or mid-roll ads, so this is a new solution for monetizing short-form content. Other apps like TikTok in China generate income through in-stream commerce, but that hasn’t become popular in western markets yet. So, YouTube is trying out a new way to make sure creators get paid for their work.
The Specs
The new payment model will see funds from Shorts ads added to a bigger pool, and YouTube will split 45% of that total among Shorts creators based on their views. This way, payouts will grow as Shorts does, and the funding isn’t capped like the Creator Fund process is.
YouTube says they expect the payouts to be higher than creators are currently receiving from the Creator Fund.
To be eligible for a cut of the revenue, creators need to have at least 1,000 subscribers and have received 10 million views on their Shorts over the past 90 days. Once you hit those benchmarks, you can sign up for the program and get paid based on your performance.
YouTube may also make changes to the program in the future to make it better. It will be interesting to see how creators feel about this new way of getting paid for their Shorts.
It sounds like YouTube might be onto something with this new system for paying creators.
If they can provide more money and a fairer process for creators to get paid for their short videos, that could be a huge plus for them. It might even attract more talented creators to use YouTube instead of TikTok.
Another thing to consider is that TikTok is currently facing a lot of scrutiny because of its connection to the Chinese government. There’s a chance it might get banned in the US.
So, if YouTube can provide a stable and attractive platform for short-form videos, it could become the go-to choice for creators.
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