YouTube Shorts Might Replace TikTok According to MrBeast YouTube Shorts are Gaining in Popularity Thanks to Partner Program

author image Written by: Julia Cashion Categories - In The News, SEO, Social Media

TikTok is one platform that captured everyone’s attention, especially during lockdown when there was nothing to do except participate in trends. Two years later, TikTok still has people hooked, but some think that’s about to come to an end.

Recently, the YouTube channel LaterClips posted a video discussing how YouTube Shorts now has the potential to surpass TikTok and become more popular.

TikTok To Face Challenges

TikTok has been enormously successful in the past two years, with creators starting and participating in so many trends it can be hard to keep up.

From baking sourdough bread to #thingstiktokmademebuy, creators have been able to create a brand for themselves while monetizing their content.

TikTok has options for creators to continually make more money with features like creator tipping. But based on recent developments with YouTube Shorts, some believe that they might be flocking to the longstanding platform to generate more profit.

TikTok Vs. YouTube Shorts

YouTuber Jimmy Donaldson explains that once TikTok creators figure out they can make exponentially more with YouTube’s Partner Program, they could jump over to YouTube.

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This raises the question of how TikTok will deal with YouTube introducing this program. Nowadays, it’s sink or swim. TikTok will be forced to adjust its strategy and options for creators to monetize its content.

Chatter in the TikTok Community

YouTube’s Partner Program announcement has TikTokers buzzing in the comment section. Some users believe that YouTube won’t be able to take over based on the current content on Shorts.

Remember when Meta introduced Reels? Many of the Reels ended up being reposted TikToks. Some users believe that the same thing will unfold with YouTube Shorts, some say it already is.

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What’s The Deal With Checkmarks

The platform now essentially allows anyone to purchase a blue checkmark, giving the illusion of legitimacy, which has become a playground for scammers and spammers. Twitter’s solution is to suspend such accounts once detected, while also hinted at new measures for confirming user identities in the Twitter Blue sign-up process.

However, there is no real checking process in place, with the platform relying on “payment verification”. The idea is that bot accounts won’t be able to pay for the subscription, thus, won’t be able to sign up for Twitter Blue, or it’ll be increasingly expensive for them to do so.

Boxes Aren’t Being Ticked

Despite Twitter’s pledge to add a manual checking process for all Twitter Blue applicants, this hasn’t happened. The blue checkmark adds a level of legitimacy to accounts in-stream, which is the whole lure of the offering.

For a monthly fee of $8, users can be viewed on the same level as celebrities and stars, solidifying their presence and status on the platform. However, without proper checks in place, it remains problematic. Twitter is trying to counter impersonation problems by adding new badges and variations, but it’s becoming increasingly cluttered and confusing.

So What’s To Come?

The updated Twitter verification system is still a mess, and it’s not likely to generate enough revenue to justify the extra work required to add proper checks and maintenance.