TikTok is one platform that captured everyone’s attention, especially during lockdown when there was nothing to do except participate in trends. Two years later, TikTok still has people hooked, but some think that’s about to come to an end.
Recently, the YouTube channel LaterClips posted a video discussing how YouTube Shorts now has the potential to surpass TikTok and become more popular.
TikTok To Face Challenges
TikTok has been enormously successful in the past two years, with creators starting and participating in so many trends it can be hard to keep up.
From baking sourdough bread to #thingstiktokmademebuy, creators have been able to create a brand for themselves while monetizing their content.
TikTok has options for creators to continually make more money with features like creator tipping. But based on recent developments with YouTube Shorts, some believe that they might be flocking to the longstanding platform to generate more profit.
Well, that’s because YouTube announced earlier this month that the platform will now be offering the Partner Program to its creators who produce Shorts. This means that creators will be able to generate ad revenue similarly to creators who produce traditionally longer videos.
You can take a guess why this might be a threat to TikTok. Simply put, it comes down to money.
TikTok Vs. YouTube Shorts
YouTuber Jimmy Donaldson explains that once TikTok creators figure out they can make exponentially more with YouTube’s Partner Program, they could jump over to YouTube.
This raises the question of how TikTok will deal with YouTube introducing this program. Nowadays, it’s sink or swim. TikTok will be forced to adjust its strategy and options for creators to monetize its content.
Chatter in the TikTok Community
YouTube’s Partner Program announcement has TikTokers buzzing in the comment section. Some users believe that YouTube won’t be able to take over based on the current content on Shorts.
Remember when Meta introduced Reels? Many of the Reels ended up being reposted TikToks. Some users believe that the same thing will unfold with YouTube Shorts, some say it already is.
One thing’s for sure, keeping an eye on what the mega popular TikTokers do will be key. If creators like Dixie D’Amelio, Drew Afualo, and Addison Rae, amongst others, start to transition to YouTube Shorts, then the Paid Program is doing its job.