YouTube Shorts Might Replace TikTok According to MrBeast YouTube Shorts are Gaining in Popularity Thanks to Partner Program

author image Written by: Julia Cashion           Categories - In The News, SEO, Social Media

TikTok is one platform that captured everyone’s attention, especially during lockdown when there was nothing to do except participate in trends. Two years later, TikTok still has people hooked, but some think that’s about to come to an end.

Recently, the YouTube channel LaterClips posted a video discussing how YouTube Shorts now has the potential to surpass TikTok and become more popular.

TikTok To Face Challenges

TikTok has been enormously successful in the past two years, with creators starting and participating in so many trends it can be hard to keep up.

From baking sourdough bread to #thingstiktokmademebuy, creators have been able to create a brand for themselves while monetizing their content.

TikTok has options for creators to continually make more money with features like creator tipping. But based on recent developments with YouTube Shorts, some believe that they might be flocking to the longstanding platform to generate more profit.

Read More: YouTube Surpasses TikTok In Monthly Users

Well, that’s because YouTube announced earlier this month that the platform will now be offering the Partner Program to its creators who produce Shorts. This means that creators will be able to generate ad revenue similarly to creators who produce traditionally longer videos.

You can take a guess why this might be a threat to TikTok. Simply put, it comes down to money.

TikTok Vs. YouTube Shorts

YouTuber Jimmy Donaldson explains that once TikTok creators figure out they can make exponentially more with YouTube’s Partner Program, they could jump over to YouTube.


Will youtube change the game? #mrbeast #fullsendpodcast #fullsend #fyp #viral #podcast #tiktok #youtube

♬ original sound – nelkboys_Fullsend

This raises the question of how TikTok will deal with YouTube introducing this program. Nowadays, it’s sink or swim. TikTok will be forced to adjust its strategy and options for creators to monetize its content.

Chatter in the TikTok Community

YouTube’s Partner Program announcement has TikTokers buzzing in the comment section. Some users believe that YouTube won’t be able to take over based on the current content on Shorts.

Remember when Meta introduced Reels? Many of the Reels ended up being reposted TikToks. Some users believe that the same thing will unfold with YouTube Shorts, some say it already is.

Read More: Instagram’s New Tool for Tipping Creators Is Here

One thing’s for sure, keeping an eye on what the mega popular TikTokers do will be key.  If creators like Dixie D’Amelio, Drew Afualo, and Addison Rae, amongst others, start to transition to YouTube Shorts, then the Paid Program is doing its job.

Julia Cashion

TikTok Unveils New Tools to Enhance Organic Reach


Exciting news, TikTok creators!

On February 8, 2023, TikTok revealed its latest game-changer – Promote. This new feature packs a punch with its targeting and boosting capabilities, making it a breeze for you to turn your TikTok videos into impactful ads.

What Does Promote Do?

With just a few taps, you can now reach your desired audience, drive traffic to your profile, maximize your marketing budget, and even turn viewers into potential leads.

Read More: TikTok’s New Option For More Brand Deals

Whether you’re an influencer, advertiser, brand, or small business, Promote is here to help you soar to new heights on TikTok!

It’s a sign that creators like you now have even more ways to elevate your videos on the platform.

With the recent controversy surrounding TikTok’s “heating” button, these new tools give you even more control over your content and how it reaches your target audience.

So, go ahead and choose how you want to interact with your ads and make a lasting impact on the TikTok community!

Read More: TikTok’s Data Security Problems In The US

The New Features

With the new “More Profile Views” goal, you can drive traffic directly to your TikTok profile and reach a wider audience. And the “Promote for Others” option allows you to boost content, influencers, or partners, helping increase their views and reach.

Additionally, with the new location targeting option, small businesses with physical locations can now directly target their local community.

Read More: TikTok & Facebook Ads Still Spreading Misinformation

And last but not least, the “More Messages” goal enables small businesses to drive traffic directly to their TikTok inbox, providing more opportunities for customer interaction and sales.

These features are sure to take your TikTok marketing to the next level!

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Twitter’s Blue Checkmark Dilemma


Twitter’s recent overhaul, helmed by Elon Musk, has brought about several changes to the platform, but none as problematic as the updates to the verification system.

What’s The Deal With Checkmarks

The platform now essentially allows anyone to purchase a blue checkmark, giving the illusion of legitimacy, which has become a playground for scammers and spammers. Twitter’s solution is to suspend such accounts once detected, while also hinted at new measures for confirming user identities in the Twitter Blue sign-up process.

However, there is no real checking process in place, with the platform relying on “payment verification”. The idea is that bot accounts won’t be able to pay for the subscription, thus, won’t be able to sign up for Twitter Blue, or it’ll be increasingly expensive for them to do so.

Read More: Twitter Blue: A Blue Tick Or A Blue Flop?

Unfortunately, this hasn’t proven to be a real deterrent. In recent months, various Twitter Blue-subscribed profiles were identified as using AI-generated profile images, yet were approved for the program.

Some of these accounts push specific political agendas, while others spread false information. This has opened the door for potential manipulation and deception within the new Twitter checkmark process.

Boxes Aren’t Being Ticked

Despite Twitter’s pledge to add a manual checking process for all Twitter Blue applicants, this hasn’t happened. The blue checkmark adds a level of legitimacy to accounts in-stream, which is the whole lure of the offering.

For a monthly fee of $8, users can be viewed on the same level as celebrities and stars, solidifying their presence and status on the platform. However, without proper checks in place, it remains problematic. Twitter is trying to counter impersonation problems by adding new badges and variations, but it’s becoming increasingly cluttered and confusing.

Read More: Twitter Is Rolling Out Adjacency Controls

The company is also expanding these badges to all approved staff of approved companies within the app, which includes a new description panel to explain why the user has a blue checkmark.

They’re also working on a new indicator to show when a profile has confirmed its ID through their system.

This should be a requirement for approval for a blue tick, and it’s hard to see how this is a better system than the previous process, where there was a clearer understanding of what a blue tick meant.

Despite the controversies, around 300,000 Twitter users have signed up for the new Twitter Blue, generating $2.4 million per month for the company, or $7.2 million per quarter.

However, this only equates to 0.12% of Twitter’s user base, and Elon and his team still have a long way to go in convincing people to pay $8 a month to use the app.

So What’s To Come?

The updated Twitter verification system is still a mess, and it’s not likely to generate enough revenue to justify the extra work required to add proper checks and maintenance.

Read More: New Process For Twitter Community Notes

However, Twitter is pushing ahead, and it’s hard to see Elon backtracking on the system now.

Here’s what he tweeted recently:

With more incentives and actual human checking in the verification process, it could still become a relevant and important consideration.

But for now, it remains far from perfect.

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