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Have you heard the news about TikTok’s latest development? They’re making it even easier for creators to get paid by introducing a new feature to their Creator Marketplace – the Talent Manager portal.
This new portal is going to be a game-changer for agents and representatives, as it will give them the ability to oversee brand deals for their clients. Imagine having all aspects of your clients’ listings in one place, including brand deals being offered through the marketplace app.
It’s like having a one-stop-shop for all your client’s needs!
But wait, there’s more! Agents won’t have access to their clients’ actual TikTok account, but the platform will enable them to manage how their talent is being displayed to brands.
This could help to refine and improve their sponsored content pitch, which means more money in the pockets of the creators we all love to follow.
We all know that monetizing short-form video can be challenging, as you can’t add pre- and mid-roll ads for direct monetization. TikTok is aware of this and is working hard to make sure their top stars get paid.
They’re doing this by facilitating brand deals, and by providing partial funding via their Creator Fund.
TikTok is also trying to add more monetization options, like eCommerce and in-stream shopping, but these haven’t become a key earner for the app yet. So for now, facilitating brand deals with their biggest stars is a key consideration.
And with so many TikTok stars becoming major celebrities, it makes sense to provide more ways to help manage these creators.
The new Talent Manager Portal element is currently in testing with selected agencies, but soon it’ll be available for everyone to use.
So, agents, get ready to take your clients’ brand deals to the next level!
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