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TikTok’s New Audience Feature Demographics Are Telling of Viewers

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, Social Media

Guess what? TikTok has a new feature for advertisers!

This past week, Audience Insights was introduced. The new feature comes equipped with a bunch of new capabilities that allow TikTok advertisers to gather more specific information on their audience.

Read More: You Can Go Shopping On TikTok! 

What’s New

This new feature includes a handful of sweet features that are going to help out users tailor their content more towards their viewers. TikTok’s Audience Insights is now available globally within the Ads Manager section of the app, Social Media Today reports.

A blog post from TikTok for Business explains that the feature allows advertiser to  “explore TikTok user interests, discover aggregate audience information, and strengthen your audience planning workflow.” Advertisers having access to insight on age demographics and behaviors is a game changer and helpful in understanding users more.

Read More: TikTok More Popular Than Google In 2021

Within the Ad manager, Audience Insights has a set of filters which advertiser can use to understand their audience. Some of the categories include: gender splits, age demographics, video interactions, hashtag interactions, and more!

Ways Audience Insights Can Be Used

Speaking of how advertisers can use features such as video interactions, TikTok gave us some tips. In TikTok from Business’s most recent blog post they outlines some ways that advertisers can use Audience Insights to guide their work.

Here’s are the main points TikTok listed:

  1. Discover insights to plan your campaign
  2. Validate and learn about your audience
  3. Find inspiration for targeting and creative strategies
  4. Explore top hashtags and interest categories to plan your content

The options are endless for how advertisers can use these tools to understand their audience better. Better understanding means better content and happier viewers!

Julia Cashion

Google Crawling Happening Outside the U.S

11/25/2022

Do you live outside of the U.S. and wish that Google would crawl your site’s pages? Well, your wish has just come true, kind of. This is all news to us too but this surprise started with an announcement by a Google representative.

Where Is Google Crawling Then?

Search Engine Roundtable reports that a Google representative named Gary Illyes announced that Googlebot could now crawl outside of the United States. Googlebot is the title used to refer to Google’s web crawler which is used on desktop sites and mobile sites.

Read More: Google Just Dropped A Bunch Of New Features!

Illyes states that the “system to handle this is currently live but may not be used in all cases or it may not be used at all for your site,” Search Engine Roundtable reports. However, after he read reports stating that he had made claims crawling was currently happening outside of the United States, he clarifies his claim.

Especially, since in the past Google has said that crawling outside the United States wouldn’t prove to be as useful as one would think. That can be seen in the video hangout just below.

Gary Illyes says that he was discussing Google’s crawling abilities outside of the Unites States. Specifically, in reference to the IP block that have been assigned to countries which could be used in the future for crawling externally.

Read More: Is Google Re-Writing Your Titles?

Twitter Chatter

Others have spoken on the matter of Googlebot crawling outside of the United States. Webmaster and Google Products Expert Kenichi Suzuki took to Twitter to explain the claim. Here’s what he had to say about the matter.

For now it seems like Googlebot is going to stay crawling in the Unites States and external crawling might be tabled for now. Keep an eye on Twitter feeds and Webmaster world for more word in the future!

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Google’s Newest Resources For Ranking Algorithms

11/24/2022

You heard right! Google has released a centralized resources listing live and “notable” ranking updates. Found under the Ranking and search appearance menu on Google Search Central, a complete guide listing all you need to know about Google’s search ranking.

Read More: You Guessed It! Another Google Algorithm Update  

What’s New In

The search engine’s Guide To Google Search Ranking System is perfect for any user who wants a run down of all Google’s historical and current systems. Historical systems as in one that are no longer running or involved with other algorithms. Current systems as in system still active and in use.

According to a blog post, the guide is intended to be a one-stop shop for creators to learn about how Google’s ranking systems work and how they can change. The post also explained that Google is transitioning to using systems ‘instead’ of ‘update’ as language to notify users of changes to Google’s Ranking.

So keep an eye out for ranking updates, or should we say ranking systems in the future.

Active and Inactive Ranking Systems

One of the great things about Google’s new ranking system guide is that it lists all the systems that are both active and inactive. Search Engine Roundtable reports some of the active systems include MUM, local news systems, products reviews system, helpful content system, and many more.

Read More: Google Launches October 2022 Spam Update  

On the flip side, systems like Hummingbird, Mobile-friendly ranking, Page speed, and panda are no longer actively used in search ranking.

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