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Google began rolling out automatic updates to convert Smart Shopping campaigns to Performance Max – Search Engine Land reports.
For most users, the updates will finish rolling out in two months. They will receive a notification around 2 or 3 weeks before the updates take effect. They will also be notified of the specific date when the campaigns will be converted. However, some Smart Shopping campaigns, like the ones using vehicle ads, will be completed early next year.
Don’t Wait For Google
You don’t have to wait for Google to do this for you. Actually, you shouldn’t – take this into your own hands and have more control over the settings of your campaigns.
If you want to update campaigns on your own, because you’re smart, strong, and pretty – you can do that by using the ‘one click’ upgrade tool.
Whether your campaigns are automatically- or self-upgraded with the tool, all the history and learnings from your previous Smart Shopping Campaigns, along with its settings are automatically transferred over to your new Performance Max campaigns.
Focus on Paid? Heads-up -> Google starts automatically upgrading Smart Shopping campaigns to Performance Max “When campaigns are self-upgraded using the tool or auto-upgraded, learnings from your prev Smart Shopping campaigns carry over.” https://t.co/WlX8pekI7s via @nfarley10 pic.twitter.com/7YVFxjTbX4 — Glenn Gabe (@glenngabe) July 21, 2022
New Ad Creation Tools
Google also launched three new ad creation tools which could help drive better results, especially on YouTube:
Asset Storage
Video Ad Templates
Voice-over Audio
These new tools should help advertising teams out there create and collaborate on campaigns without leaving the ads platform.
We’ve been working to make high-quality video ad creation easier for businesses of all sizes. Video creation is now fully launched in Google Ads Asset Library. You can also quickly add voice-over to your new & existing video ads. 1/2… — AdsLiaison (@adsliaison) July 20, 2022
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