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It’s March 2020 and you’re thinking of how to keep your business alive. You hear everyone talking about this app and its popular dances, lipsyncs and challenges. You think – nah, it’s just another social media platform everyone will forget about in two weeks.
Fast-forward to the end of 2021 and this social media platform has surpassed Google in popularity. Now you’re thinking: ‘OK, maybe there is something about this TikTok everyone’s talking about’. And you’re absolutely right.
TikTok has more than a billion active users per month, and the exposure you could get from your marketing campaign is sure worth the ‘hassle’. Plus, its largest demographic is 18-24 years old, which makes it perfect for targeting GenZ. Unlike Facebook and Instagram, TikTok is all about sharing videos.
We already talked about the benefits of using videos as a business, how good they are for great SEO results, and how it comes with a new way of connecting with your audience.
If you’re wondering if it’s too late to hop on the TikTok train, stop. You still can. The best thing about TikTok is that you don’t need a professional videographer, actually – it’s encouraged for videos to be as authentic as they can to blend in with the rest of the content on the app.
@creativetrnd You’re in the right place 🙌🏻#tiktok#tiktokwinsagain #mostviral #viraltiktok #socialmediatips #tiktokwin #2021makeawish ♬ original sound – VaynerMedia
Why Should You Use TikTok For Your Business?
In simple terms – for better branding and exposure. For starters, open an account just in case you might want to start creating content. You should do that to reserve your business’s username.
Creativity and Targeting
With TikTok, your creativity is king. There you can set your creativity loose and create videos of your liking, right within the app. As a brand creating videos, you can spark some conversation, educate users and trigger emotions, connect with your audience and create an image of yourself others will want to interact with.
You can use popular sounds, duet, stitch or react to videos, use the green screen feature, or even have user-generated content using hashtags. Plus, TikTok’s algorithm will most likely offer your video to the person you’re actually trying to reach.
Exposure
The most valuable thing you can have as a business owner. Without it – you’re just a person with a hobby. TikTok immediately gives you a bigger audience than other platforms, since you don’t have to have followers for your content to be seen. After some time invested, when you’ve built up your own audience and following, your effort can double in value.
The more exposure you have as a business owner, the better your chances will be at retaining customers, getting new ones, and building overall brand awareness. By using a video-focused approach to your brand’s social media content on TikTok, you can share your story in a way that is most relatable to your target market.
A community that creates together, wins together. 🤝 Learn how working with creators can amplify your brand’s storytelling and build your community: https://t.co/OpmWn39cSn pic.twitter.com/gs4bNrfEQI — TikTok For Business (@TikTokBusiness) March 25, 2022
How To Use TikTok As A Business?
First, determine your goals. What do you want your brand to achieve? What audience do you want to reach? What tone of voice will you be using? What trends will you follow? What are your brand’s values? These are just a few questions you should know the answers to before you start creating content and achieve maximum results.
Create Valuable Content
And make sure it fits your goals and values. Know your audience, know what they want to see, and create content they can benefit from, whether it’s to make them laugh or educate them. In general, if you don’t have valuable content for your target audience, your content will be ignored by the algorithm, or it will end up on the For You Page of someone who is unlikely to be interested in your business.
Consistency Is Key
Stick with your schedule and ignore the small number of views you might have in the beginning. Pay attention to the better-performing content and create a TikTok strategy around it. It’s all about trial and error.
The Platform’s Ads
If you want, you can even use the advertisement option on TikTok. There are four ways to do so:
Brand Take Over – a full-screen ad that is displayed when the user first opens TikTok. It’s in the form of a three-second image or a three to five-second GIF. You can link it to your landing page or a Hashtag Challenge within the app.
Native Ads – an ad that plays between user content. It can be tricky with this one since users can easily scroll past it. But, if it’s well made, it can look like any other content and blend in with the rest.
Sponsored Hashtag Challenge – a good way for getting more engagement. You can sponsor a specific hashtag challenge and advertise it on the Discover feed.
Branded Lens – a type of filter you design for users to add to their videos. Pick something related to your business.
The Takeaway
TikTok is an amazing way to bring more brand awareness and connect with your audience. People are getting tired of generic ads and the social media profiles of brands. With TikTok, you can be authentic and relatable, present your brand to the right people and use all the features to boost engagement. Check out TikTok’s Business Learning Centre and get started!
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