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According to a recent study, teenagers ages 13 to 17 don’t like Facebook anymore. Shocking? Not really. Millennials stopped using Facebook as they did the minute boomers found out about it, so this shouldn’t come to you as a surprise, really. But, now you have an official confirmation of what’s going on.
Search Engine Journal reports how the percentage of US teens who say they use Facebook dropped from 71% to merely 32%. To do Facebook justice, 71% was a result of a survey seven years ago, when there was no TikTok and the attention span was much higher.
TikTok Is Not The Most Popular App
However, even TikTok didn’t win this battle, according to the Pew Research Center survey that this SEJ article talks about. YouTube takes the medal there, with 95% of American teens saying that’s their favourite platform. Yes, use this information the next time you’re working on your marketing strategy. Please do.
TikTok did take the silver medal in this survey, with 67% of teens using the app the most. The third most popular app is Instagram with 62%, Snapchat takes fourth place with 59% and Facebook surpasses Twitter which is at sixth place with 23%. Tumblr somehow made it to the top 10, at number 10. Newcomers to the list are Whatsapp, TikTok, Reddit and Twitch.
Interestingly, girls use TikTok, Instagram and Snapchat more, while boys use Twitch and Reddit. YouTube is more popular among boys. More Black and Hispanic teens reported using TikTok, Instagram, Twitter and WhatsApp compared with White teens.
Access To Devices Also Increased
Understandably, more teens have phones today than they did back in 2015. The survey says 95% of teens have a smartphone, up from 73% seven years ago. Furthermore, 97% of teens say they use the Internet daily.
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