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You probably already heard of the term ‘influencer marketing’ and noticed how popular it is. You might think it’s only a trend and isn’t that relevant, important, or beneficial. And you would be wrong. Because, actually, it’s beneficial for both the brand and the influencer.
Think of it as word of mouth – we all know that’s the most successful and priceless marketing tactic. With influencer marketing, you’re kind of reenacting word of mouth. The best part about it? The good word will reach the people it was supposed to reach.
They Can Reach Your Target Audience
Your prospect will likely look at the reviews of your product before purchasing it, we all agree, right? Right. Today, in more and more cases, consumers also look for influencers to get their recommendations about a product or a service. Also, a growing number of social media platforms have increased their potential to reach your target audience. If you do your research right and know what kind of followers an influencer has, you can easily find the one who shares the same target as you, collaborate with them and reap the benefits.
They Get People Talking About You
Through influencer marketing, you can gain a larger audience and a stronger position in the market. Why? Because their followers learn more about your brand, story, products, services, etc. Plus, when you partner up with an influencer, it’s an indication that your brand is the industry’s leader. And that has to be a good thing.
They Help You Build Trust
It’s simple – if a famous person with a bunch to lose says your brand is awesome and stands behind it, people will trust them – and therefore, people will trust you. In essence, when a brand is recognized and trusted by someone with authority in a specific industry, it promotes trustworthiness and leadership – both crucial things needed for a brand’s success.
They Are Today’s Trendsetters
And you want to be popular. Often, influencers are the go-to resource to hear about a new product. Why wouldn’t that product be YOUR product? You can build a campaign including a review of your product by a particular influencer (or more of them!). Their followers respect them and their opinion, and will most likely take the influencers’ opinion as it is, making your product the hot new thing in the industry.
They Increase Sales
Let’s say someone is looking for a great new moisturizer. They will go above and beyond with their research hoping they will find the best one for their skin. And they will probably take a look at some reviews on social media. If they end up on a respected influencer’s channel that happens to be praising your product (and maybe offer a discount code), the particular dry-skinned person will most likely give it a go and try out your moisturizer.
The Takeaway
There’s no point in denying that influencer marketing works. If it wouldn’t, no one would do it. If you’re looking to improve your consumer trust and brand awareness, an influencer marketing campaign might be the thing you need. With their specific audience and authority in the industry, influencers can help you reach new customers and build trust.
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