You Guessed It! Another Google Algorithm Update Experts Suspect Weekend Pattern

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, SEO

Here it is again! Most of you don’t have to guess, you already know. This past weekend another Google algorithm was noticed. It certainly isn’t the first to occur over the weekend and it likely won’t be the last.

Notes On The Algorithm Update

Every time a weekend rolls around, Google seems to take that opportunity to run some algorithm updates. This time the modifications seem to be pretty in line with the last algorithm update. Some notable differences involve changes in “ranking, visibility and traffic changes via Google Search. Plus, most of the tools are showing spikes and volatility from Google Search over the weekend,” Search Engine Roundtable reports.

Read More: Google’s Ranking Algorithm Had Another Update!

As always, whenever there is a ranking or search algorithm updates, SEOs are all over Twitter and WebmasterWorld. User @ichthyous made a comment about the impacts they’ve seen occurring based off the update.

“A huge drop in direct traffic starting yesterday at 10am sharp and lasting the entire rest of the day. This morning my search traffic is down 62% and direct is down 43%. USA, UK, CA, AU, DE and AE traffic all affected heavily. Anyone else seeing a big drop starting yesterday?”, says @ichthyous on WebmasterWorld.

You can also see the impact he’s taking about when taking a look at sites like SEMrush.

Here’s a snippet of the hits that SEO Roundtable captured.

H2: Past Google Algorithm Updates

Its’ funny that every time Google seems to run an update on algorithms, it is over the weekend. And more often than not its typically one we weren’t made aware of which meaning finding out by tracking. The last unconfirmed update rolled out over the weekend of November 11th and 12th.

Read More: Will Google Run Another Search Ranking Update?

Before that, by multiple accounts, every weekend its something. Take October for example, the October 2022 Spam Update received an unconfirmed update on October 21st. Everyone is just going to have to keep their eyes peeled every weekend.

You never know, maybe Google will make it a regular thing if it isn’t already!

Julia Cashion

Links Spam & Google Helpful Content Update Still Rolling Out


Over a month now, Google launched the December 2022 Helpful Content update. It is also approaching a month since the Link Spam update was launched on the 14th of December. Users must starting to wonder what’s taking so long because these two updates are still rolling out.

Status of Helpful Content Update

In the past, Helpful Content updates have taken maybe 2 weeks to roll out, but no not this time.

Its possible that this extended rollout has something to do with the scale that the helpful content update is on. A global scale that is. Back in 2022, Search Engine Land reported some research on how the update would impact content in different countries.

Read More: Google: Helpful Content Update Extended Rollout  

From Mexico to Germany and everywhere in between, it seems like this update’s reach is globally taking a while. Barry Schwartz from Search Engine Roundtable also noted the extended rollout. He says that the helpful content update should have concluded around three weeks ago by now. But, here we are.

As for further noted, impacts, there hasn’t been all that much more noticed aside from Search Engine Land‘s statement on the algorithm rollout.

Here’s what they had to say:

“For top publishers in most countries, the first Helpful Content Update in August seems to have had a more significant impact on their visibility than the second one in September. It cannot be clearly said that publishers’ visibility was only negatively impacted by the updates, since some clearly benefitted from them.”

Read More: Impacts From The Link Spam Update

Link Spam Update Progress

In terms of the Link Spam update, we’re seeing the same kind of progress as we are with the helpful content update. Danny Sullivan from Google did give up a tip off of when we can expect to see things wrapping up. Maybe.

Last Friday he tweet that both updates might take another two weeks to rollout.

Here the tweet explaining things:

Another reason for the extended rollout might have to do with the holiday season. Not to mention, Google also indicated that another reason for the delay had to do with security concerns over the holidays. Either way, we now know that these updates are going to take longer to rollout. Kinda like watching grass grow.

Read More: Google: Helpful Content Update All Around The World
read more

Google’s Ranking Algorithm Had Another Update!


Google’s always innovating and part of that is making sure their algorithms are doing the best job to prioritize search for users. Over the weekend, the search ranking algorithm is speculated to have had another update.

Read More: Will Google Run Another Search Ranking Update?

As always, Google doesn’t always let us know when something is happening so many are saying its an unconfirmed update.

Unconfirmed Updated On The 11th & 12th

Many noticed changes to volatility signals leading into the weekend. “I see more volatility signals on the weekends with Google Search than I do during the weekdays,” Barry Schwartz from Search Engine Roundtable reports.

It seems like the unconfirmed updates seem to be happening around the weekends. Think about it! Barry Schwartz might be picking up on Google’s algorithm update schedule as he suspects the same.

Thinking back to October, we saw lots of updates happening. Spam updates were unconfirmed over the weekend of October 21st & 22nd and there reports updates earlier this November over the weekend.

SEOs Tweetering

Although Twitter is turning into somewhat of a dumpster fire these days, SEO are still keeping on top of Google ranking updates.

Here’s a tweet from Taylor Kurtz mentioning the SERPs:

Typically, when these updates occur and volatility is soaring come the weekend, SEO experts across the board tend to keep an eye on rankings.

Read More: New Study On Google Search Zero-Clicks

Past Updates

In the past few months we’ve seen quite a few updates rolling out from Google. In September we saw the Google Product Reviews update and the Helpful Content Update rolling out for users. Once the month moved along, the October 2022 Spam Update was more less front and center.

As for the Google Ranking Updates, keeping an eye on volatility and rankings is a great way to make sure no surprise updates are snuck in without you knowing.

read more