Google’s always innovating and part of that is making sure their algorithms are doing the best job to prioritize search for users. Over the weekend, the search ranking algorithm is speculated to have had another update.
As always, Google doesn’t always let us know when something is happening so many are saying its an unconfirmed update.
Unconfirmed Updated On The 11th & 12th
Many noticed changes to volatility signals leading into the weekend. “I see more volatility signals on the weekends with Google Search than I do during the weekdays,” Barry Schwartz from Search Engine Roundtable reports.
It seems like the unconfirmed updates seem to be happening around the weekends. Think about it! Barry Schwartz might be picking up on Google’s algorithm update schedule as he suspects the same.
Thinking back to October, we saw lots of updates happening. Spam updates were unconfirmed over the weekend of October 21st & 22nd and there reports updates earlier this November over the weekend.
Although Twitter is turning into somewhat of a dumpster fire these days, SEO are still keeping on top of Google ranking updates.
Here’s a tweet from Taylor Kurtz mentioning the SERPs:
Hey @rustybrick I am seeing HUGE swings in the SERP these past 24 hours, anything on your end? Dramatic gains and drops in the rankings.
— Taylor Kurtz (@RealTaylorKurtz) November 13, 2022
Typically, when these updates occur and volatility is soaring come the weekend, SEO experts across the board tend to keep an eye on rankings.
In the past few months we’ve seen quite a few updates rolling out from Google. In September we saw the Google Product Reviews update and the Helpful Content Update rolling out for users. Once the month moved along, the October 2022 Spam Update was more less front and center.
As for the Google Ranking Updates, keeping an eye on volatility and rankings is a great way to make sure no surprise updates are snuck in without you knowing.