Google sure knows how to keep us on our toes! Fresh off of the 2021 June Core Update, it appears that another smaller unconfirmed update rolled out last weekend.
This is evidenced by an influx of chatter within the SEO community, along with fluctuations picked up by search tools.
Google Search ranking algorithm update this weekend, another unconfirmed weekend update from Google and the chatter is really hot and some tools are pretty hot too https://t.co/EcpPNKzdpr pic.twitter.com/IZI9TNv5QS
— Barry Schwartz (@rustybrick) June 13, 2021
It’s possible that the June 2021 Core Update is still rolling out and causing these fluctuations, however, Google is known to push out smaller updates here and there that would cause this type of reaction. Plus, it’s pretty uncommon to see so much chatter this long after a core update rollout. For context, the most recent core update began rolling out two weeks ago. Either way, it’s clear something was brewing over the weekend.
READ MORE: Google Launches June 2021 Core Update
What the Community Had to Say
Here are some quotes from SEOs commenting on Webmaster World that convey the serious impact this update had:
“I am seeing a 50% drop in visits to my home page between June 1 and today…a straight line downward. That coincides with higher apparent views of interior pages and landing pages of lesser importance, so the overall drop isn’t as severe as the drop in traffic to my home page.”
“Many of us are seeing the exact same thing…strong start to the morning then traffic goes down to nothing all day until the evening. One day direct traffic vanishes, the next day search traffic is low. English language traffic is way off, especially USA. Also, my most important landing pages have been blitzed, some down 70% today.”
“It happened again. My top affiliate has been removed from the first page (I cant even see him in the first 5 pages). Does anyone have a suggestion why the top spot for certain keywords change at certain hours? It can’t be a penalty or random.”
READ MORE: SEOs React to Google’s June Core Update
A couple of days have passed since the chatter began, so it’s likely that things are now starting to stabilize. However, be sure to check in on your rankings along with organic traffic from over the weekend and keep track of anything unusual going on.