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SEOs React to Google's June Core Update Last Week's Core Update Finally Leaves its Mark on Search Results

author image Written by: Wade Morris           Categories - In The News, SEO

Last week, Google launched its first Core Update of 2021. SEOs know that it typically takes days or weeks for web pages to see the effects of these updates – and according to social media posts, the effects are starting to appear.

Core Updates bring forth broad changes to Google’s search algorithms. As a result, many site owners find that their sites begin to perform differently on SERPs – you can expect to see a surge or a drop following a Core Update.

In our initial coverage of the update’s launch, we found that many SEOs didn’t see any immediate morning-after changes to their sites.

READ MORE: June 2 – Google Launches June 2021 Core Update

Now, though, more and more SEOs are sharing that the update has dramatically affected their search metrics.

Search Engine Roundtable’s Barry Schwartz compiled some message board posts from over the weekend – these posts come from site owners who noticed a massive change in either direction. These users owned sites ranging in topic from education and entertainment to finance and business, and even personal blogs.

Some comments indicated confusion following drops:

“I’m seeing another big drop in both ranking and in traffic to my most important pages,” one user wrote. “My home page and my more popular landing pages with the most inbound links all vanished and have had one visit this morning. For the first time ever I am seeing low rank and low traffic interior pages receive more visits than my top ranking pages.”

Others seemed panicked:

“To be honest, I’m pretty panicked seeing the results for my site,” another user wrote. “I’ve done nothing drastic to my site structure for a long time. It’s naturally grown over 20 years. I don’t do anything ‘spammy,’ just concentrate on doing what my clients want with regular updates and improvements to the design every 18 months or so.If these results I’m seeing now stick, it’s game over for me.”

Some users were more fortunate, like one who offered a speculation about the update:

“Massive improvement for the company site I work for,” one user shared. “125% increase in traffic Sunday vs previous week, large ranking increases – hope it sticks!They seemed to test this two weeks ago. My rankings spiked, but it only lasted a few hours and shot straight back down. Rankings seem very similar to then.”

Twitter is also abuzz with reactions from SEOs to the update.

SEOs should hesitate to getting too used to the new results, as Google plans to launch a second Core Update in July. This, plus the upcoming core vitals update, will keep SEOs busy over the next few months.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Small Google Algorithm Update Rolled Our October 26

10/28/2021

Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:

Semrush:

Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool

SERPmetrics:

SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

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Data Reveals That Google Search Results Have Been 68% More Volatile in 2021

10/22/2021

Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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