Twitter Blue: A Blue Tick or a Blue Flop?

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, Social Media

Are you tired of not having that coveted blue checkmark on your Twitter profile? Well, now you can lock in your paid-for checkmark for a year at a time with Twitter’s new annual payment tiers for its verification scheme.

Looking for a way to add some extra pizazz to your Twitter profile? Look no further than Twitter Blue’s new annual payment scheme! Not only can you score that coveted blue tick, but you’ll also save around 13% per year.

Plus, with added perks like tweet editing, the ability to post longer videos, priority replies, and potentially even fewer ads, what’s not to love?

The Details

But hold on, before you get too excited, the prices for Twitter Blue may be exorbitant in certain areas.

Take Australia for instance, you’d be coughing up a whopping $19 per month for a mere graphic in the app. And to add insult to injury, the perceived value of the endorsement is being diminished by the very program you’re investing in. It’s worth mentioning that the Android pricing for the new program is just as steep as iOS, meaning Twitter is trying to offset Google Play store charges with its steep pricing.

Read More: Twitter Is Rolling Out Adjacency Controls

You might be wondering, why would anyone pay for a service that’s deteriorating day by day? With regular errors and outages that only worsen the user experience. But, some people may find value in buying a blue tick, though it’s worth noting that anyone can click on that checkmark and see that you’ve bought it.

So, is it truly worth it? Does it really give you more perceived importance or status in the app?

Here’s the thing, the value of the blue tick may change once Twitter decides to take away all the ‘legacy’ blue ticks. This will prompt users to re-evaluate whether they truly want the marker or not. After which all users will be either subscribed to Twitter Blue or not, which could make it more valuable.

However, the secret is out that you can just buy the tick, so it’s not the endorsement it once was.

And with even representatives from the Taliban buying up blue ticks to fake legitimacy, it all seems a bit flawed and not worth the money.

It seems that not many people are on board with Twitter Blue, at least according to the current take-up stats.

Research conducted by Travis Brown shows that only around 225,000 people have signed up for the new program. While that may seem like a lot, it’s nowhere near the level of interest that Twitter needs to make this a relevant consideration for revenue or bot-battling.

Read More: New Process For Twitter Community Notes

For example, Elon Musk’s stated goal for subscription revenue is half of Twitter’s intake. If we go by Twitter’s Q2 earnings this year, that’s around $1.18 billion for the three-month period, or just over $393 million per month.

Half of that is $196.66m, so Elon’s aiming to make close to $200 per month from subscriptions to reduce the app’s reliance on advertisers and operate with fewer brand safety restrictions and moderation rules.

Based on $8 intake per subscription, that would require around 24.6 million paying subscribers, or 100x the current Twitter Blue take-up.

And if Twitter wanted to use this program as a means to weed out bots, they would need around 70% of their user base, or 167 million paying users, to sign up. But, neither of these is likely to happen.

And when you factor in the ongoing problems with the program, like verifying the wrong people because there’s no actual verification process in place, it’s just a broken, messy and disjointed exercise that has done little more than add a whole range of random badges to accounts in the app.

Read More: Introducing Twitter’s New Swipeable Feed

Julia Cashion

Decoding Meta’s Terminology Update


Meta unveils a subtle yet significant update in the language of performance metrics, with the word “people” being replaced by “Accounts Center accounts” in Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights, and Instagram Insights. This update may have a notable effect on your ad reporting.

In the end, the question of connection is key when considering Meta’s back-end. One could suppose that most user profiles are linked, yet Meta is staying pretty tight-lipped on the precise number of connected accounts. This lack of transparency makes it difficult to decipher the true extent of these statistics.

Read More: You Can Make Money Faster On Facebook

Meta’s Take on Accounts Center

Here’s what Meta had to say about the new update:

“Our calculation methodology for these metrics is not changing. The numbers you see in your reporting are the same as before; the only difference is the name. For example, if a person has one Facebook account and one Instagram account that are linked, they will be counted as one Accounts Center account. However, if those same accounts are not linked, they will be counted as two separate Accounts Center accounts for ads planning and measurement purposes.”

And we’re not the only ones who think so. Social Media expert Andrew Hutchinson ponders the same question, here’s what he has to say.

Read More: Meta Introducing New Monetization Tools For Creators

“The difference here is significant. Ideally, of course, you want to ensure that you understand the unique reach of your ads, and how many people, exactly, are seeing your promotions. But if a lot of the listed profiles are the same person, across the two platforms, that muddies the waters”, reports Hutchinson.

While this update may not alter the method of data collection, and any confusion surrounding it has already been present for a while, it does bring about a new layer of complexity with the updated terminology.

Read More: Facebook Reels Are Getting New Ad Options

What About The Pages?

As you delve deeper into the Accounts Center, it’s worth taking a moment to consider if all of the Pages that you manage are included within your individual Accounts Center.

This update aligns with Meta’s broader effort to streamline the Accounts Center platform, granting users greater control over their preferences across Facebook, Instagram, and Messenger all in one central location.

While the impacts of this update may be minimal, as the methodology behind data calculation remains unchanged, it does raise questions about the nuances of audience reach and the specifics of data counting. A detail worth keeping an eye on.

Read More: Meta: Facebook Reels Have Branded Content Tags
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Instagram Introduces New Tools


Are you feeling like you’re drowning in a sea of Instagram notifications?

Fear not, my friends! Instagram is coming to the rescue with some awesome new tools to help you take control of your in-app experience. Say goodbye to feeling overwhelmed and hello to a more relaxed and personalized experience on the gram. With these new tools, you’ll be able to take a break when you need it and curate the content that shows up in your feed. So, take a deep breath and let’s dive into these new features!

First things first, have you heard about Instagram’s new ‘Quiet Mode’? It’s a game-changer, trust me! This feature allows you to turn off all notifications, add a ‘Quiet Mode’ notifier to your profile status, and even include an auto-responder on your DMs. You can manually set your Quiet Mode time in the app and let your contacts know that you’re taking a break.

This is super useful for teens who might want to take some time for themselves, or for those who want to focus at night while studying or during school. Once you turn off Quiet Mode, Instagram will show you a quick summary of notifications so you don’t miss anything important. It’s like hitting the “mute” button on the world and taking a break, without missing anything important.

Read More: Instagram’s New Update For Transparency

What Quiet Mode?

Here’s the thing, Instagram is smart. It’s not just a social media app, it’s a friend that looks out for you. That’s why Instagram is specifically prompting teens to use Quiet Mode if it detects that they’re spending a significant amount of time on the app late at night.

We all know how easy it can be for teens to get caught up in the FOMO trap and feel like they have to be online all the time, but it’s important for them to take breaks and give their brains some rest. The new prompts and notifications will help them think about this, and also make users feel more comfortable, knowing that their friends won’t feel like they’re being ignored when they take a break. It’s like having a friend that reminds you to take a break, and also let’s your friends know that you’re just taking a break, not ignoring them.

Good news, everyone! Quiet Mode is now available to all users in the US, UK, Ireland, Canada, Australia, and New Zealand, with more regions coming soon. So, next time you feel like you need a break, just turn on Quiet Mode and take some time for yourself. No more feeling guilty for taking a break, just hit the “Quiet Mode” button and you’re all set.

Now, let’s talk about the new self-moderation tools that Instagram is introducing. You know when you’re scrolling through your feed and you see a post that you’re just not feeling? Well, Instagram has got you covered. One of the most exciting features is the ability to hide recommended posts in the app based on keywords.

Read More: Instagram DMs: Facilitating In-App Interactions

You can add words, emojis or hashtags that you want to avoid and Instagram will no longer recommend content with those words in the caption or the hashtag. This way, you’ll be able to train the algorithm to your preferences and improve your Instagram experience. It’s like having a magic wand to make the content you see on your feed more relevant and enjoyable to you.

Instagram is always looking for ways to make your experience on the app better, and one of the newest features is the ability to hide multiple posts at once within Explore that you aren’t interested in. It’s super simple, all you have to do is tap the ‘Hide more’ prompt on the initial alert, and you’ll have the option to add a selection of posts that you don’t want to see. This way, Instagram will better understand your content preferences and show you more of what you like. It’s like having a personal butler for your feed, only showing you the content you want to see.

Leveling Up

It’s worth mentioning that Instagram plans to double the amount of recommended posts in user feeds by the end of 2023, with more than 15% of content displayed to Instagram users now coming from its AI recommendation tools. As this happens, it’s inevitable that the algorithm will make some mistakes, but with these new self-moderation tools, you’ll have more ways to train the algorithm to your preferences, and significantly improve your Instagram experience.

Read More: Instagram’s Professional Users’ New Scheduling Tools

Think of it like having a personal trainer for your feed, it’s going to get better and better with every “like” and “hide” you do.

Finally, Instagram is being a good digital parent, by adding a new element within its Family Center that will enable parents to better monitor their kids’ privacy and account settings. This way, parents will be able to see their teen’s Instagram settings, including privacy and account settings, and will receive a notification if their teen updates a setting.

This is a great way for parents to have more control over their kids’ online activity and ensure their safety. It’s like having a digital nanny that keeps an eye on your kid’s online activity and keeps you informed.

All in all, these new features are designed to give us more control over our Instagram experience and make it more enjoyable. It’s like having a personal assistant for your Instagram experience, making sure that you’re only seeing what you want to see, and that your friends know when you’re taking a break.

With these new tools, Instagram is taking a step forward to make our social media experience better and more enjoyable.

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