SEOs React to July Core Update How Google’s Latest Update Has Affected Sites So Far

author image Written by: Wade Morris           Categories - In The News, SEO

SEOs weren’t sure what to expect when Google launched a core update last week. Updates like this tend to take a few days to show an impact on websites, and they usually take a full week or two to finish rolling out.

The core update was launched on July 1 – and four days later, SEOs are starting to see the bigger picture. Read below to learn more.

What is the July Core Update?

Google tends to announce ‘updates’ to its inner framework quite frequently. One of these updates is the ‘core update’ – it stands out among other updates, as others target specific aspects of the platform. The core update, meanwhile, makes broad changes to its search algorithms that affect what metrics are used to rank pages on SERPs.

With that being said, SEOs and site owners should pay close attention to their sites’ performance following a core update.


Throughout 2021, SEOs have been anticipating a summer core update. Finally, one came in early June. Google announced that the June update would be the first part of a two-part core update, with the second coming in July.

Notably, they explained that the dual nature of the update might cause some changes in June to be reversed in July.

What SEOs are Seeing So Far

Right off the bat, SEO Barry Schwartz noticed that the effects of the update were being felt surprisingly fast:

SEO Glenn Gabe has created a Twitter thread in which he reports on results in search visibility following the update.

“I’m seeing a *boatload* of volatility across review sites, and many were impacted by the Product Reviews Update & the June core update,” he tweeted on July 4.

His latest updates note a mixed bag of results:

Message board users are sounding off as well. Schwartz compiled a few reactions from Black Hat World and WebmasterWorld users in a blog post.

Some WebmasterWorld users were startled by what they found following the July update:

“The weirdness continues,” one user wrote. “It seems like my traffic is up by about 30 to 50% from the lows of June. But, only before noon (EDT). Starting around 12pm traffic returns to same low levels.”

“This is insanity,” another wrote. “Today, I’ve had a 94% drop in my home page traffic. I checked and my home page is not coming up in a G site search at all, it just vanished. This is on a day where my ranking climbed.”

Even users who noticed positive changes were skeptical:

“I am seeing a continued very slow increase in both position and in GSC impressions,” one wrote. “At this pace will take the rest of the year to get back to where I was in March. I have no confidence that it couldn’t just vanish overnight.”

What the Tracking Tools are Showing

This is what tracking software shows as of 10:00 a.m. on July 5.


Tracking tool data from SEM Rush


Ranking data from Rank Ranger

As the update’s effects continue to grow more visible, site owners should pay careful attention to these tools as well as their sites’ performance.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Small Google Algorithm Update Rolled Our October 26


Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:


Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool


SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

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Data Reveals That Google Search Results Have Been 68% More Volatile in 2021


Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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