Google Launches July Core Update Core Update Follows Google's 'Hot Streak' of Updates

author image Written by: Wade Morris           Categories - In The News, SEO

Google kicked off July with a bang. The tech company began rolling out a core update on July 1. They announced this in a tweet posted to the Google SearchLiaison Twitter account:

SEOs know that Google has plenty of different types of updates – but the core update is significant. When Google launches one, it makes broad changes to its search algorithms that affect what metrics are used to rank pages on SERPs. In other words, SEOs and site owners should pay close attention to their sites’ performance following a core update.

The new core update is the second of its kind to be launched this summer – previously, Google began rolling out a core update on June 2, completing the launch on June 12.

READ MORE: SEOs React to June Core Update

During the June core update’s rollout, Google explained that they had previously planned to launch one core update, but would instead split it into two: one for June and one for July.

In June, Google tweeted that some aspects of the update weren’t ready to launch, but they still wanted to begin the rollout.

The company also explained that the dual nature of the launch could cause chaos.

“Because of the two-part nature of this release, it’s possible a very small slice of content might see changes in June that reverse in July,” the company explained.

Since it takes a while for the effects of a core update to set in, there’s no consensus on how the latest update will shift results. Considering that Google has been on a hot streak with updates – they recently launched two ‘spam updates’ – SEOs might need time to determine what actually caused the changes to their rankings, if any.

How the Update Has Affected the Web So Far

It takes time for the effects of an update to appear more clearly. The coming days will reveal how SEO enthusiasts and site owners respond to the latest update.

Prominent SEO blogger Barry Schwartz notes that the July update seems to have more noticeable results compared to the slow rollout seen with the June update.

Other industry experts, including Glenn Gabe and Lily Ray, have joined the conversation:

Our own VP of Search and Digital, Rob May, shared an analogy that captures the madness that follows Google’s updates:

Here’s what prominent search tracking tools are showing as of 11:00 a.m. on July 2, 2021.



TIMELINE: Google’s Summer of Updates

The last few weeks have been busy for SEOs, as Google has launched plenty of updates. Here’s a recap of what we’ve seen from the tech company:

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Is Google’s Recent Core Update Measuring Up?


Update from the future: On September 26, both the September Core Update and the Product Reviews Update have been fully rolled out. Read about it here and find out how to know if you’ve been hit and what to do about it. 

Remember last May when Google announced the first broad core update? Well now it’s being used for comparison to Google’s September 2022 broad core update.

As we know, Google never stops with the updates and just a couple of weeks ago the company put the second update for broad core into full force. The second broad core update has only been in progress for a little over a week but there is already data showing to what degree it is working.

September 2022 Broad Core Update Results, so far

Even though the update has been in the works since September 12th, results from a couple of data providers have already come back agree across the board. Barry Schwartz from Search Engine Land says that “…the September 2022 core update was significant but not so much as the previous May 2022 core update.”

Read More: Google Releases September 2022 Broad Core Update

Many SEO experts have been watching this update closely since it had been projected to follow the same track that the May 2022 broad core update was on. When the May 2022 broad core update was released, Bary Schwartz reported that it was less volatile than the update before. He’s referencing the broad core update from November 2021.

So it would seem, with each broad core update, the scale of volatility appears to decline a bit each time. You can definitely notice the difference in this snapshot that Schwartz included in his recent discussion.

Read More: Are Core Update Ranking Losses A Soft Penalty?

The data is still being collected everyday as the September broad core update continues to progress. SEO expert and consultant Glenn Gabe has been closely monitoring impacts of the recent broad core update and earlier this week tweeted snapshot of organic traffic performance.

What can you do if your site is impacted?

It wouldn’t be the first time that a Google update has had users scrambling to reverse the negative impacts of an update, and it certainly won’t be the last. With the broad core update, if you see a negative ranking, don’t panic because it might not mean your page has been impacted.

Nevertheless, Google has provided users with resources and advice before. You can checkout Google’s list of questions to run through if you’re site has been affected.

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Google Confirms Core Updates Can Affect Local & Image Search


Interesting news for Google Image and Local Search enthusiasts – contrary to popular belief, core updates can, in fact, impact both image search and local search results. This comes directly from the source, Google Public Search Liason, Danny Sullivan.

While Sullivan had previously stated that core updates don’t impact local results, he is now changing his tune. On August 3, he confirmed on Twitter that it actually depends on the situation, as core updates can affect all different types of content across search.

“Core updates can involve image results or any type of content because they involve our core ranking systems that themselves involve all types of content. That’s why our page about them mentions ‘content” so often,’ said Sullivan, adding that generally, core updates don’t involve local search.

“It typically wouldn’t do much. But it could because…core updates involve our core ranking systems…”

READ MORE: July 2021 Core Update Completes 12-Day Launch

Sullivan’s comments were made in response to SEO consultant and Search Engine Land columnist, Glenn Gabe, who posted on Twitter how core updates can impact image search with examples and tagged Sullivan to confirm.

After his initial comments, Sullivan went on to explain how you can tell if your image or local search content has been impacted by a core update.

“Typically, if you see — as our post says — “widely notable effects,” that’s a sign a core update is playing a role with content.”

So, there you have it. Images and local search can be impacted by core updates. Are you surprised by this revelation?

READ MORE: SEOs React to July Core Update
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