Possible Search Algorithm Update Continues String of May Google Updates SEOs Speculate That a Google Weekend Update Has Taken Place

author image Written by: Wade Morris           Categories - In The News, SEO

SEOs believe that a Google Search Ranking Algorithm took place on May 16 – though no representatives from the search engine have confirmed anything.

The latest alleged update follows a series of similar updates recorded throughout the month.

SEOs believe one update took place between May 7 and 9, while another took place on May 13. Google has confirmed neither of these updates. Note that these are Search Ranking Algorithm updates, meaning that they do not involve the major Page Experience update slated for August.

Now, a third May update is being speculated.

Users on message board WebMasterWorld have been speculating that an update occurred throughout the weekend. Specifically, users wrote that widgets were showing different results than they normally would.

“From the top 10 of (my) trade widgets, not one non-USA company is now ranked on the first page, and very, very few on the second page,” one user wrote.

Others noticed that the content of the search results itself has changed.

“Something absolutely wild is going on,” one user wrote. “Some breaking news terms are showing badly outdated results. When flipping over to the news tab, the results aren’t even relevant to the term in some cases.”

Finally, users expressed frustration, believing that the update caused their pages to perform poorly.

“My home page is down 66% from a normal Saturday at noon, while overall USA traffic is down 44%,” wrote one user.

SEO Barry Schwartz has been reporting on these updates throughout the month, and he compiled a series of graphs showing results from Google’s Tracking Tools. The graphs come from SEO hubs like Mozcast, SEMRush, and RankRanger – you can view Schwartz’s report here.

While Google has yet to confirm anything, many in the SEO community are growing impatient. Google may choose to weigh in to put the rumours to rest. Until then, many SEOs have their eyes peeled to see if another set of changes will come this weekend.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Small Google Algorithm Update Rolled Our October 26


Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:


Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool


SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

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Data Reveals That Google Search Results Have Been 68% More Volatile in 2021


Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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