Potential Small Google Algorithm Update Rolls Out Google Confirms Changes Are Not Caused by Core Update

author image Written by: Nicole McCormick           Categories - In The News, SEO

Google has confirmed that a potential algorithm update causing significant chatter within the SEO community is not a Core Update, according to Barry Schwartz from Search Engine Round Table.

Schwartz reported that he began seeing “early signs and signals” of a possible Google Search ranking algorithm update yesterday. Many other SEO professionals noticed the same thing and took to Twitter to share their observations. 

“Some more movement this morning in the UK. We saw a slight dial back of the previous late April update during the posted update (may),” said one SEO. “This morning, it looks like more of the previous late April. So whatever every happened in early May, I think it was only temporary.” 

Schwartz also reported that search tracking tools like SEMRush and MozCast had begun to show some signs that an update was taking place.

There was even some speculation that a major Core Update could be rolling out, however, Google was quick to squash that rumour.

“We haven’t had a broad core update. We do announce those,” said Google public search liason Danny Sullivan on Twitter.

Sullivan then went on to imply that a small update could be taking place, which would explain all the chatter. 

“That said, we have updates all the time. Sites can move around for smaller updates; sites themselves make changes; content overall changes that produces changes,” Sullivan said. “If we have updates we think might be broadly noticed or have actionable advice, we do try to share…”

So, there you have it. It is highly likely that a small update is rolling out, causing some minor hiccups. However, we’ll have to stay tuned for an announcement from Google regarding any future Core Updates.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Is Google’s Recent Core Update Measuring Up?


Update from the future: On September 26, both the September Core Update and the Product Reviews Update have been fully rolled out. Read about it here and find out how to know if you’ve been hit and what to do about it. 

Remember last May when Google announced the first broad core update? Well now it’s being used for comparison to Google’s September 2022 broad core update.

As we know, Google never stops with the updates and just a couple of weeks ago the company put the second update for broad core into full force. The second broad core update has only been in progress for a little over a week but there is already data showing to what degree it is working.

September 2022 Broad Core Update Results, so far

Even though the update has been in the works since September 12th, results from a couple of data providers have already come back agree across the board. Barry Schwartz from Search Engine Land says that “…the September 2022 core update was significant but not so much as the previous May 2022 core update.”

Read More: Google Releases September 2022 Broad Core Update

Many SEO experts have been watching this update closely since it had been projected to follow the same track that the May 2022 broad core update was on. When the May 2022 broad core update was released, Bary Schwartz reported that it was less volatile than the update before. He’s referencing the broad core update from November 2021.

So it would seem, with each broad core update, the scale of volatility appears to decline a bit each time. You can definitely notice the difference in this snapshot that Schwartz included in his recent discussion.

Read More: Are Core Update Ranking Losses A Soft Penalty?

The data is still being collected everyday as the September broad core update continues to progress. SEO expert and consultant Glenn Gabe has been closely monitoring impacts of the recent broad core update and earlier this week tweeted snapshot of organic traffic performance.

What can you do if your site is impacted?

It wouldn’t be the first time that a Google update has had users scrambling to reverse the negative impacts of an update, and it certainly won’t be the last. With the broad core update, if you see a negative ranking, don’t panic because it might not mean your page has been impacted.

Nevertheless, Google has provided users with resources and advice before. You can checkout Google’s list of questions to run through if you’re site has been affected.

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Google Confirms Core Updates Can Affect Local & Image Search


Interesting news for Google Image and Local Search enthusiasts – contrary to popular belief, core updates can, in fact, impact both image search and local search results. This comes directly from the source, Google Public Search Liason, Danny Sullivan.

While Sullivan had previously stated that core updates don’t impact local results, he is now changing his tune. On August 3, he confirmed on Twitter that it actually depends on the situation, as core updates can affect all different types of content across search.

“Core updates can involve image results or any type of content because they involve our core ranking systems that themselves involve all types of content. That’s why our page about them mentions ‘content” so often,’ said Sullivan, adding that generally, core updates don’t involve local search.

“It typically wouldn’t do much. But it could because…core updates involve our core ranking systems…”

READ MORE: July 2021 Core Update Completes 12-Day Launch

Sullivan’s comments were made in response to SEO consultant and Search Engine Land columnist, Glenn Gabe, who posted on Twitter how core updates can impact image search with examples and tagged Sullivan to confirm.

After his initial comments, Sullivan went on to explain how you can tell if your image or local search content has been impacted by a core update.

“Typically, if you see — as our post says — “widely notable effects,” that’s a sign a core update is playing a role with content.”

So, there you have it. Images and local search can be impacted by core updates. Are you surprised by this revelation?

READ MORE: SEOs React to July Core Update
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