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Potential Small Google Algorithm Update Rolls Out Google Confirms Changes Are Not Caused by Core Update

author image Written by: Nicole McCormick           Categories - In The News, SEO

Google has confirmed that a potential algorithm update causing significant chatter within the SEO community is not a Core Update, according to Barry Schwartz from Search Engine Round Table.

Schwartz reported that he began seeing “early signs and signals” of a possible Google Search ranking algorithm update yesterday. Many other SEO professionals noticed the same thing and took to Twitter to share their observations. 

“Some more movement this morning in the UK. We saw a slight dial back of the previous late April update during the posted update (may),” said one SEO. “This morning, it looks like more of the previous late April. So whatever every happened in early May, I think it was only temporary.” 

Schwartz also reported that search tracking tools like SEMRush and MozCast had begun to show some signs that an update was taking place.

There was even some speculation that a major Core Update could be rolling out, however, Google was quick to squash that rumour.

“We haven’t had a broad core update. We do announce those,” said Google public search liason Danny Sullivan on Twitter.

Sullivan then went on to imply that a small update could be taking place, which would explain all the chatter. 

“That said, we have updates all the time. Sites can move around for smaller updates; sites themselves make changes; content overall changes that produces changes,” Sullivan said. “If we have updates we think might be broadly noticed or have actionable advice, we do try to share…”

So, there you have it. It is highly likely that a small update is rolling out, causing some minor hiccups. However, we’ll have to stay tuned for an announcement from Google regarding any future Core Updates.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Confirms Core Updates Can Affect Local & Image Search

08/05/2021

Interesting news for Google Image and Local Search enthusiasts – contrary to popular belief, core updates can, in fact, impact both image search and local search results. This comes directly from the source, Google Public Search Liason, Danny Sullivan.

While Sullivan had previously stated that core updates don’t impact local results, he is now changing his tune. On August 3, he confirmed on Twitter that it actually depends on the situation, as core updates can affect all different types of content across search.

“Core updates can involve image results or any type of content because they involve our core ranking systems that themselves involve all types of content. That’s why our page about them mentions ‘content” so often,’ said Sullivan, adding that generally, core updates don’t involve local search.

“It typically wouldn’t do much. But it could because…core updates involve our core ranking systems…”

READ MORE: July 2021 Core Update Completes 12-Day Launch

Sullivan’s comments were made in response to SEO consultant and Search Engine Land columnist, Glenn Gabe, who posted on Twitter how core updates can impact image search with examples and tagged Sullivan to confirm.

After his initial comments, Sullivan went on to explain how you can tell if your image or local search content has been impacted by a core update.

“Typically, if you see — as our post says — “widely notable effects,” that’s a sign a core update is playing a role with content.”

So, there you have it. Images and local search can be impacted by core updates. Are you surprised by this revelation?

READ MORE: SEOs React to July Core Update
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July 2021 Core Update Completes 12-Day Launch

07/13/2021

SEOs have kept their eyes peeled all summer for information pertaining to Google’s various updates. Finally, Google has announced that its pair of summer core updates has finished rolling out.

Google launched its first core update of the year on June 2. With the launch, Google said that it would be splitting the core update into two launches – one for June and one for July.

The June update completed its rollout on June 12, and the July update began its rollout on July 1, finishing yesterday, as per an announcement from Google:

The core update is a particularly significant type of update. Upon a core update launch, Google makes broad changes to its search algorithms, in turn affecting what metrics are used to rank pages on SERPs. Following a launch, SEOs and site owners should pay close attention to their sites’ performance.

READ MORE OF OUR JULY 2021 CORE UPDATE COVERAGE

Not Done Cooling Down Yet

Even though the July core update is finished rolling out, tracking tools are still showing plenty of heat. Over the last twelve days, there have been two ‘spikes’ of activity – one on July 2 and one on July 9. It’s possible that sites are still reacting or catching up, even though Google isn’t making more explicit changes.

SEMRush as of July 13 at 10:00 a.m.

Have You Been Affected?

It’s not always clear following a core update which sites or pages will be affected. Most SEOs would agree that the update phase feels like a rollercoaster.

SEO Barry Schwartz writes that he’s ready plenty of theories about the recent updates on forums and social media. These posts speculate on what the update’s actual outcomes were, and what site owners should do to recover. However, Schwartz warns not to feed into these theories without proof.

I don’t think any of those theories have anything to do with what a core update is about or what it actually does,” he says. “Please be careful when reading these theories and associating them with the core update. I really think they are unrelated and lead you to fishing for the wrong thing.”

SEO Glenn Gabe, meanwhile, writes that he’s seen volatile results across sites from certain categories.

Specifically, sites with content pertaining to finances or the health and medical industry seemed to be hit hardest. Additionally, sites with product reviews have been hit hard, especially considering that the product reviews update was launched in the spring.

Gabe provides plenty of tips for SEOs who want their sites to recover. He points out that, unfortunately, you may have to wait for the next update to see favourable results.

“Sites that are heavily impacted by broad core updates typically cannot see recovery until another broad core updates rolls out,” he says.

Still, site owners should take an ‘everything but the kitchen sink’ approach to fixing their rankings. This means checking every possible factor rather than assuming a drop in rankings comes from one specific thing.

A Timeline of Recent Updates

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